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EM-503
Strategic Planning
& Decision Making
Resource Person
Dr. Muhammad Wasif, PMP
Assistant Professor
Deputy Director, Quality Enhancement Cell,
NED University of Engineering and Technology.
Resource Person
Qualification
• 2003 – B.E. in Mechanical Engineering from NED University.
• 2007 – M. Engg. In Industrial & Manufacturing Engineering from NED University.
• 2013 – Ph.D. in CAD/CAM (Mechanical Engineering) from Concordia University,
Montreal (Quebec) Canada.
• 2016 – Project Management Professional, PMI, USA.
Experience
• Worked 6 months to run Product Development Center of NED University.
• Deputy Director – QEC.
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
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Lecture Notes of Strategic Planning and Decision Making
Course Contact
Class contact hours : Tuesday ‐ 6:00pm to 9:00pm
e‐mail : mwasif@hotmail.com
URL : www.drmwasif.com
Go to “Student Resource” Link and Click on your subject
Facebook : www.facebook.com/Muhammad.wasif
Linkedin : pk.linkedin.com/in/muhammadwasif
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
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Lecture Notes of Strategic Planning and Decision Making
Marks Distribution
Quiz 05%
Assignment 20%
Mid Term 10%
Class participation
& attendance 05%
Final Examination 60%
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
Assignment
Case Studies 4 to 5
Assignment 5 to 7
Each Assignment is based on your
company/organization study relevant to the strategic
management topic.
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
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Lecture Notes of Strategic Planning and Decision Making
Recommended Books
Book : Strategic Management Concepts And Cases
Author : Fred R. David, Forest R. David
Edition : 16th Global Edition
Publishers : Prentice Hall
Book : Strategic Management
Author : Frank R. Rothaeral
Edition : 3rd
Publishers : McGraw Hill
Book : Strategic Management and Business Policy
Author : Thomas L. Wheelen & J. David Hunger
Edition : 15th
Publishers : Prentice Hall
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
Topic # 1
Overview of Strategic
Management
Resource Person
Dr. Muhammad Wasif, PMP
Assistant Professor
Department of Industrial and Manufacturing Engineering,
NED University of Engineering and Technology.
(c) Dr. M. Wasif, PMP 4
Lecture Notes of Strategic Planning and Decision Making
Strategic Management
Strategy: What do we have to do
today to be ready for tomorrow?
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
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Lecture Notes of Strategic Planning and Decision Making
Strategy
Strategy Strategy
Evaluation
Formulation Implementation
and control
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
Strategy Formulation
Strategy‐formulation decisions commit an
organization to specific products, markets, resources,
and technologies over an extended period of time.
Vision & Mission
External Opportunities & Threats
Internal Strengths & Weaknesses
Long‐Term Objectives
Alternative Strategies
Strategy Selection
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
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Lecture Notes of Strategic Planning and Decision Making
Strategy Formulation
Initial Stage;
New business opportunities
Businesses to abandon
Allocation of resources
Expansion or diversification
International markets
Mergers or joint ventures
Avoidance of hostile takeover
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
Strategy Formulation
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Lecture Notes of Strategic Planning and Decision Making
Strategy Formulation
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
Strategy Implementation
Annual Objectives
Policies
Employee Motivation
Resource Allocation
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
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Lecture Notes of Strategic Planning and Decision Making
Strategy Implementation
Action stage;
Developing strategy‐supportive culture
Creating effective organizational structure
Redirecting marketing efforts
Preparing budgets
Developing and utilizing information systems
Linking employee compensation to organizational
performance
Requires personal discipline, commitment, and sacrifice
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
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Lecture Notes of Strategic Planning and Decision Making
Strategy Evaluation
Managers desperately need to know when particular
strategies are not working well; strategy evaluation is
the primary means for obtaining this information.
Internal Review
External Review
Performance Metrics
Corrective Actions
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
Strategy Evaluation
Final stage;
Strategy evaluation is needed because success today is no
guarantee of success tomorrow
Success always creates new and different problems
Complacent organizations experience demise
Three fundamental strategy‐evaluation activities are
1. Reviewing external and internal factors that are the bases for
current strategies,
2. Measuring performance (through KPIs and Annual Reports),
3. Taking corrective actions.
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Lecture Notes of Strategic Planning and Decision Making
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
Adapting Changes
Organizations should continually monitor internal and
external events and trends so that timely changes can be made
as needed
Rate and magnitude of changes that affect organizations are
increasing dramatically
Survival: Most of the organization in Forbes and Fortune 500
ten year ago are vanished now.
Changing demand of customer?
Changing trends?
Changing Technology?
Changing Cultural aspects?
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
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Lecture Notes of Strategic Planning and Decision Making
Key Terms
Competitive Advantage: any activity a firm does especially well
compared to activities done by rival firms, or any resource a firm
possesses that rival firms desire
E.g. Toyota : TPS, Quality System, Unilever: Customer Care,
Standard Chartered: state-of-the-art web banking
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Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
Key Terms
Vision: “What do we want to become?”
Vision of the NED UET (I proposed and prepared the vision,
Dean Committee reviewed the vision statement) is;
“Be a leader in enabling Pakistan's social and economic
transformation.”
Mission: “What we do?” Enduring statements of purpose that
distinguish one business from other similar firms.
Mission of the NED UET (Same as vision of NED UET) is;
“Acquire education and research excellence in engineering and
allied disciplines to produce leadership and enabling application
of knowledge and skills for the benefit of the society with integrity
and wisdom.” 24
Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
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Lecture Notes of Strategic Planning and Decision Making
Key Terms
Vision: “What do we want to become?”
Vision of the NED UET (I proposed and prepared the vision,
Dean Committee reviewed the vision statement) is;
“Be a leader in enabling Pakistan's social and economic
transformation.”
Mission: “What we do?” Enduring statements of purpose that
distinguish one business from other similar firms.
Mission of the NED UET (Same as vision of NED UET) is;
“Acquire education and research excellence in engineering and
allied disciplines to produce leadership and enabling application
of knowledge and skills for the benefit of the society with integrity
and wisdom.” 25
Topic 1 ‐ Overvier of Strategic Management © Dr. Muhammad Wasif, PMP
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Lecture Notes of Strategic Planning and Decision Making
Assignment 1
1. Identify the top three strategists in your organization?
2. Write Vision and Mission statement of your organization?
3. Identify the long term objective of your organization?
4. Identify the strategy your organization is pursuing to achieve
long term objective?
5. Write annual objective of your Marketing department,
production department, quality department and customer care
department?
6. What are the core policies of your organization?
7. Identify three (3) competitors/rivals of your organization?
8. Compare and perform the some from Q3 to Q6 on rivals and
how your organization is different from these rivals?
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