BUSINESS PLAN PROJECT

For

ENTREPRENEURSHIP

In Partial Fulfillment of the

Requirements for Senior High School Program

Presented by:

Christian Jasper B. Enipin Wan Miguel C. Suarez

HUMSS 2B HUMSS 2B
cjay.enipin23@gmail.com wansuarez101@gmail.com

Christian Jose Mari L. Espinosa Rochelleen Mae S. Tayag

HUMSS 2B HUMSS 2B
espinosachristian029@gmail.com rochtayag@gmail.com

Rialyn M. Gonzales EllyckaRowen C. Tubig

HUMSS 2B HUMSS 2B
gonzalesrialyn20@gmail.com ellyckatubig23@gmail.com

Alliah Marie V. Guilas Jan Carlo T. Vistan

HUMSS 2B HUMSS 2B
guilasalliahmarie403@gmail.com jancarlovistan@gmail.com

Ynah Camille M. Miclat

HUMSS 2B
ynahcamillemiclat@gmail.com

Krizza Jane P. Payumo

HUMSS 2B
krizzajanepanganibanpayumo@gmail.com

Presented to:
Ms. Marie Therese DonitaPineda

__________________________
March 15, 2018

1
TO

TO BRING YOU DELIGHT

FROM EVERY TASTE AND BITE!

2
I. Table ofContents Page

II. Executive Summary ....................... .. 4

III. General Company Description ....................... .. 5

IV. Products and Services ....................... .. 8

V. Marketing Plan ....................... .. 12

VI. Operational Plan ....................... .. 25

VII. Management and Organization ....................... .. 51

VIII. Personal Financial Statement ....................... .. 52

IX. Startup Expenses and Capitalization . . . . . . . . . . . . . . . . . . . . . . . . . 53

X. Financial Plan ....................... .. 54

XI. Appendices ....................... .. 57

3
 II. EXECUTIVE SUMMARY

Casa de Churro is a food business owned by Mr. Wan Miguel Cruz Suarez
together with his service employees EllyckaRowenTubig and Rialyn Gonzales. It is a
sole proprietorship that sells the best Churros in different flavors served with either
caramel or chocolate dip dedicated for all people with sweet tooth. Everything is
handcrafted carefully and thoroughly assuring the cleanliness of the product to avoid any
contaminations. The owners wants to make Casa de Churro business into a great
invention that will help in reaching its ultimate objective in the process of continuous
improvement of the product wherein it offers a sweet and melt-in-the-mouth snack with a
reasonable price and wherein the owner claims to bring smile and satisfaction in every
bite. The Churros are consumable anytime of the day year-round. Casa de Churro is
available to everyone who enjoys it. In the food industry, it foresees that it will be a great
contribution and impact in the world of pastries.

4
 III. GENERAL COMPANY DESCRIPTION

Mission Statement

Casa de Churro’s mission is “to bring customers delight with every taste and
bite”. Casa de Churro is dedicated to providing top of the line products and quality
service. It is our goal to prosper as a business and grow as entrepreneurs. By doing so, we
share our success in the market as well as provide a profitable return to our team
members and business partners.

Vision Statement

Casa de Churro’s vision is to be a desirable-pastry snack provider in Capas to

satisfy the urge for the sweet taste that is craved several times a day (After meals, in
breaks and the “merienda”) and that is part of our cultural and culinary heritage. Aside
from these, Casa de Churro shall have the unique selling proposition of “Home of the
Best Churros!”

Objectives

 To bring the customer a satisfaction in terms of the products, ambiance, and the
excellence of services.

 To impart experiences of new delicacies from other countries.

 To offer the community wholesome foods that are satisfying, great tasting, and
worth every cent.

 To introduce new products in the local market.

 To give our customers entertainment and right treatment.

Business Philosophy

Casa de Churro’s goal is not only to satisfy the cravings of the customers, but also

to make them feel like home. Aside from the very tasty and unique stick dough churros,
5
theyalso make sure that the crews they hire are friendly and approachable enough to

make Casa de Churro a truly home for churros lovers.

Target Market

The target market of Casa de Churro would be anyone who resides near the
Walter Mart Capas (the location of our branch). According tothe survey, people of any
age would love to patronize their product since it’s a tasty snack for people with sweet
tooth.

Industry

The “Casa de Churro” is a growth industry who aims to expand its business in
the coming years. Because it is a long-term type of business the entrepreneur looks
forward to have franchise and other business partners to achieve its goal to expand. The
“Casa de Churro” is also expected to up high its standard to continuously satisfy its
customers and to maintain the quality of their product

Strengths and Core Competencies

Casa de Churro is the first churro parlor in town, not just in Capas but also into
the whole province of Tarlac. Casa de Churro serves unique varieties of churros, namely:
banana churros and carrot churros. It is also looking forward to have products which are
healthier than fried churros like baked churros.

Moreover, it is very affordable and is a high quality product than the other churros
parlors outside Tarlac parameter. Lastly, its packaging and product presentation is very
‘instagramable’ and very appealing to the millennial.

Legal form of Ownership

The business is considered as a sole proprietor because there is only one person
that is ruling and handling the business. This is the simplest and most common form used

6
when starting a new business. It is also easy to start a business when it is handled by one
person wherein it is controlled and liable to the owner itself.

7
 IV. PRODUCTS AND SERVICES

Product Description

Churros are tasty deep fried, ridged sticks of dough, sugar or cinnamon-sprinkled, it also
consist different variety of flavors such as oreo, banana and carrots that will be served
with warm chocolate or caramel sauce for dipping. Also, our churros will be served into
four pieces per serving. The product itself is made out of dough that molds properly in
order to present the main body of churros which consists by 5 inches in size in a vertical
shape.

Product: Churros

Ingredients:

 Flour
 Butter
 Egg
 Vanilla Extract
 Sugar
 Vegetable Oil
 Cinnamon Powder
 Cocoa
 Condensed Milk
 Banana
 Carrot
 Oreo

8
 Products Price Features Benefits

 Plain Churros It comes up only Includes antioxidant, anti-

with plain vertical inflammatory, anti-diabetic
dough which and immune-boosting
coated on a white abilities.
sugar.
31 pesos

 Cinnamon Churros It comes up with There are many healthy

plain vertical benefits that the cinnamon
dough but the churros have.This includes
difference is, it is antioxidant, anti-
coated with sugar inflammatory,
31pesos with a cinnamon anti-diabetic and immune
powder. boosting abilities. Plus, it
adds a sweet, woody flavor to
these churros, which
compliment the nuttiness
from the gluten-free flours.

9
 Oreo Churros It comes up with a The healthy benefit oforeo
crushed oreo that churros is it only consists of
been mixed with equal level of sugar in which
the dough and it is the sweetnessof it is balanced
37 pesos coated by sugar. by the help of the chocolate
dough.

 Banana Churros It comes up with Banana churros is rich in

healthy ingredients mineral which is potassium
which banana is and contains good levels of
mixed on its dough protein and dietary fiber
and is coated with which helps maintain fluid
33 pesos white sugar. levels in the body and
regulates the movement of
nutrients and waste products
in and out of cells.

 Carrot Churros It comes up with Carrot churros is rich Vitamin

carrots combined A, Anti-oxidant and other
with the dough and nutrients which help in
coated with white reducing the risks of cancer
31 pesos sugar. and cardiovascular disease.

10
Services

Casa de Churro’s main goal is to satisfy the customers and ensure that every product that
will be sold is properly measured and cooked to avoid food spoilage. For the safety of the
customers, the staffs and employees will make sure to follow the health and sanity
standard to maintain the cleanliness of the work place as well as the food they cater.

Furthermore, the employees will be trained to serve the customers well with
proper manner and respect while special orders and requestsare entertained as well.

Costing and Pricing

Product Selling Cost of Overhead Direct Unit Mark Mark

Price Direct Labor Cost Up% Up
Material Php

Plain 31php 15.35 php 1.63 2.52 19.50 .60 11.7

Cinnamon 31php 17.83php 0.65 1.01 19.49 .60 11.69

Banana 33php 17.6 php 1.31 2.01 20.47 .60 12.28

Carrot 31php 16.19php 1.31 2.01 19.51 .60 11.71

Oreo 37php 21.43php 0.70 1.08 23.21 .60 13.93

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 V. MARKETING PLAN

Demographics and Psychographics of the target marketEconomic

100 random respondents were used through the use of online survey.

Customers are the foundation and blood of every business. It makes the business
function and grow. That is why economic is very important in business.

TARGET MARKET

This part shows that 55% are students, 18% are employees, and 27% for others
are the target market in areas nearby Walter Mart Capas.

Target Market

27%

Students
55%
18% Employee
Others

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 Age Bracket
45
40
35
30
25
20
15
10
5
0
10 years old below 11-18 years old 19-23 years old 24-35 years old 36 years old above

This diagram shows that out of 100%, 10 years old below has 3%, 11-18 years old has
45%, 19-23 years old has 23%, 24-35% has 22%, and lastly36 years old and above has
10%.

11-18 years old will be the most consumers in the store based on the gathered
survey.

19-23 years old will be the second most consumers in the store based on the
gathered survey.

24-35 years old will be the third most consumers in the store based on the
gathered survey.

36 years old and above will be our second to the last consumers in our store based
on the gathered survey.

10 years old below will be the last consumer in the store based on the gathered
survey.

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 Gender

50%
50% Male
Female

This diagram shows that 50% of our customers are male and the other 50% are
female.

The 50% of both male and female will be our customers in our store based on our
gathered survey.

Monthly income of the employee

2%
6%
4% 5000-8000
8,001-10,000
10,001-14,000
3% 3% 14,001-18,000
18,001 above

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 This diagram shows that out of 18% of the employee, 2% of them receives 5000-
8000, 4% of them receives 8001-10,000, 3% of them receives 10,001-14,000, 3% of them
receives 14,001-18,000, and 6% of them receives 18,001 and above.

Daily allowance of student

1%
4%

23% 50-100
101-200
27% 201-300
301 above

This diagram shows that out of 55% of students, 23% of them receive 50-100
pesos as their daily allowance, 27% of them receive 101-200 pesos as their daily
allowance, 4% of them receive 201-300 pesos as their daily allowance, 1% of them
receive 301 above pesos as their daily allowance.

15
PREFERENCES OF OUR PRODUCT

Do you eat churros?

1%

38%

58% Never
Often
Occasionally
3% Monthly

This graph shows that 58% of them have never eaten churros, 3% of them often
eats churros, 38% of them eats churros occasionally, and 1% of them eats churros
monthly.

What flavor of churros do you prefer?

12%
28% 15%
Plain
Carrots

15% Cinnamon
30% Banana
Oreo

16
 This graph shows that 12% of the respondents selected plain flavor, 15% of the
respondents selected carrot flavor, 30% of the respondents selected cinnamon flavor,
15% of the respondents selected banana flavor, and 28% of the respondents selectedoreo
flavor.

What dip do you prefer for churros?

52% 48%
Chocolate
Caramel

This graph shows that 48% of our respondents prefer the chocolate dip for
churros, and 52% of them prefer caramel dip for churros.

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 How much are you willing to spend in
buying our products?
2%1%

12%

30-50
51-100
85% 101-200
201 above

This graph shows that 85% of the respondents are willing to spend 30-50 pesos to
buy the product, 12% of our respondents are willing to spend 51-100 pesos to buy the
product, 2% of the respondents are willing to spend 101-200 pesos to buy the product,
and 1% of them are willing to spend 201 pesos and above.

Competition and Position in the Market

We have no competitors that cater the same product and business that we have. However,
the listed competitors below are our indirect competitors which are under the food and
pastry industry and are near in our business location.

 Goldilocks
(Sto. Rosario, Capas, Tarlac)
Goldilocks is a pastry shop that is meter away from Casa de Churro. They serve
different kind of breads, candies and cakes for different occasions.

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  Jelexie
(Mc Arthur Highway, Capas, Tarlac)
Jelexie is pastry shop that serves different kind of affordable breads, delicacies
and cakes for different occasions. Their affordable cakes and delicacies are their
best seller.

 Cindy’s
(Sto. Rosario, Capas, Tarlac)
It is also a pastry shop that serves different kind of cakes, breads, burgers, and rice
with different dishes.

 Butter World
(Sto, Rosario, CapasTarlac)
It is a pastry shop in which they serve different kind of cakes and loaf breads.

 Red Ribbon
(Mc Arthur Highway, Capas, Tarlac)
It is a kind bakeshop which they sell cakes, sweets, pastries & some with savory
fillings.

Table 1 - Competitive Analysis

Factor Casa de Strength Weakness Competitor Competitor Competitor Competitor Competitor Importance
to Customer
Churro A B C D E

Product Churros  Bread Bread Bread Bread Bread 1

Price Budget  Affordable Slightly Expensive Affordable Expensive 1

Friendly Expensive
Quality Good  Good Good Good Good Good 2
Quality Quality Quality Quality Quality Quality
Selection Plain,  Varied Varied Varied Varied Varied 1
Cinnamon,

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 Oreo, Selection Selection Selection Selection Selection
Banana and
Carrot
Churros
Service Efficient  Accomodat Accomodat Accomodat Accomodat Accomodat 1
-ing -ing -ing -ing -ing
Reliability Safe and  Safe and Safe and Safe and Safe and Safe and 1
quality quality quality quality quality quality
ingredients
ingredients ingredients ingredients ingredients ingredients
Stability Aim to  Stable Stable Stable Stable Stable 1
maintain
the good
business
flow
Expertise Properly  Well- Well- Well- Well- Well- 1
trained and
trained trained trained trained trained
oriented
personnel personnel personnel personnel personnel
Company Not very  Very Very Very Very 2
Reputation known known known Known Known Known

1. Location Easy  Easy Easy Easy Easy Easy 1

Access
Access Access Access Access Access
Appearance Soothing  Good Small Small Good Good 1
Ambiance Ambiance Ambiance Ambiance Ambiance
Sales Direct  Advertise- Advertise- Advertise- Advertise- Advertise- 3
Method ment ment ment ment ment
Credit Cash  Cash Cash Cash Cash Cash 2
Policies
Advertising Mostly  Social Social Social Social Social 3
social
Media/Flye Media Media/Flye Media Media
media
rs rs
advertising

Image Unpopular  Popular Popular Popular Unpopular Popular 2

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 SWOT Analysis

Strengths Weaknesses

 Budget-friendly  Product is unfamiliar

 Health benefits  Not all people are into churros
 Uniqueness of the product

Opportunities Threats

 Curiosity of the people to taste different  Well-known indirect competitors

flavors.
 Innovations of products.
 Easy access location.
 Our product has no direct competitor.

Niche

Casa de Churro’s purpose in the market is to give the customer’s needs and

satisfaction. In order to reach the goal in this business industry, the owner will do his best

to make sure that his crews serve their customers well. The owner wants to make his

business grow, expand, and develop into more established business. He also wants to be

competitive in such a way that is helpful to the expansion of his business.

Strategy (Marketing Strategy)

Before the owner entered into this business, he formed a plan to make his product

unique. He considers his product asexceptional because he set a twist in each of his

product. In this strategy, hecan attract the customer’s attention and this will help to the

development of his business. Once he launches his business, he will assure that the

21
customers will not be disappointed.

Promotion Strategies (Online)

The owner will launch and promote the products via social media (Facebook,

InstagramandTwitter) which is convenient and a low-cost method. He wants to project a

professional and visual successful image. He wants his customers to view his business as

progressive, friendly, and reliable.

To support the graphic image, the owner himself has designed a logo that will

represent his business. The interior design will follow the image and color of the logo. He

also has brochures during the launching of his product. He will develop a Customer

Relationship Management Software – a system that will identify repeat customers so he

can offer them packages, send them reminders and offer them unexpected bonuses.

Promotional Budget

The owner’s promotion strategy won’t cost much. Printed brochures can cost as low as

1,500 pesos. The brochures will be distributed to people in many different locations.

Promotion online wouldn’t cost anything unless he have gadgets and internet connection

and effort. He will promote on social media sites using a page dedicated to Casa de

Churro. Having it online creates endless opportunities and more chances for the business

to be noticed by many people. Moreover, the owner will take reviews, comments, and

suggestions that can help us develop his business.

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Target Location

Casa de Churro will be a stall-type business that will be located inside the new

proposed mallof Walter Mart Capas.The owner wants the place of his business to be

familiarized and to be easily accessed by the customers, which will give Casa de Churro a

better advantage to be disseminated and well known to the nearby places.

Target Customers

The target customers of the business would be anyone who loves and wants to try
out the product which is “churros”. That could be students, working individuals, families,
couples and group of friends.

Distribution Channels

In this proposal, the business will distribute the products via retail. Retailing is

selling of products to ultimate consumers for personal or household consumption whereas

it performs marketing functions that make it possible for consumers to have access to a

broad variety of products and services.

Sales Forecast

Month Plain Cinnamon Oreo Banana Carrot

January 6,720 17,600 11,160 13,020 21,390
February 6,720 17,600 11,160 13,020 21,390
March 6,720 17,600 11,160 13,020 21,390
April 6,720 17,600 11,160 13,020 21,390
May 6,720 17,600 11,160 13,020 21,390
June 6,720 17,600 11,160 13,020 21,390
July 6,720 17,600 11,160 13,020 21,390
August 6,720 17,600 11,160 13,020 21,390
23
September 6,720 17,600 11,160 13,020 21,390
October 6,720 17,600 11,160 13,020 21,390
November 6,720 17,600 11,160 13,020 21,390
December 6,720 17,600 11,160 13,020 21,390
TOTAL: 78,120 212,040 133,920 156,240 256,680

First Year Second Year Third Year

2019 2020 (5%) 2021 (5%)
Sales 837,000 878,850 922,792.50
Total Sales 837,000 878,850 922,792.50

940,000

920,000

900,000

880,000

860,000 First Year 2019

840,000 Second Year 2020 (5%)

Third Year 2021 (5%)
820,000

800,000

780,000

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 VI. OPERATIONAL PLAN

Production

 Production techniques and costs

Casa de Churro” costs 1,000,000 (per capital); this is based on how many
materials are sold and how many dairy has been used for the churro. Casa de churro
wants to increase the revenue as fast as possible, that means we need to make enough
to cover up the variables costs each month.

 Quality Control

The quality control is the activity of checking goods as they are produced to

make sure that the final products are good. The Casa de Churro strictly observe

cleanliness, it follows proper hygiene and sanitation to avoid the spoliation of their

products. It practices FIFO (First In, First Out). The Casa de Churro’s raw materials

will be supplied by Anne N’ Archie store, a well-known store that provides high

quality of materials and ingredients. The business ensures the good quality and

freshness of their products.

 Customer Service

The “Casa de Churro” serves the best of the best’s services in town. It

ensures the right of every costumer that provides free reviews for the improvement

of the business. It allows the customers to feel free on what suggestions and

commentaries they may give for the services that can be a good instrument to

develop well oriented employees and worthy services. The “Casa de Churro” aims to

25
 gratify the needs of each customer and of course to satisfy the cravings of the

consumers.

 Inventory control

Inventory control shows the process of production, making a complete list of the

things that are in place. By means of this, it allows the production well organized and

more systematic.

Here is the list of the finished goods:

FINISHED GOODS

Product Quantity Unit of Measurement Amount

Banana Churros 780 Pieces 25, 740

Carrot Churros 720 Pieces 22, 320

Churros (Plain) 720 Pieces 22, 320

Oreo Churros 960 Pieces 35, 520

Cinnamon Churros 720 Pieces 22, 320

TOTAL AMOUNT OF INVENTORY: 128,220

Product Development

Discovering new products and new flavors and twist is hard but through the help
of innovation and research, the Casa de Churro’ will manage to introduce other

26
choicesbecause in business nothing is certain but the owner has to take risk in order to
make his company more successful.

LOCATION

The stall of the business will be located at the newly proposed Walter Mart Capas.

 Amount ofspace
-The overall space measured that the store will occupy is 4 x 16 meters.
 Type of building
- It is Immobile and is not physically attached to the base of the location.
Therefore, it is considered as a stall.
 Zoning
- Secured and Spacious workplace for the staff to move comfortably.
 Power and other utilities
-Utilities for the production of our “churro” are clean and innovated.

Access: The location of the stall is located at Walter Mart Capas, since it has its own
parking lot and is along the Mc Arthur Highway, it should be easily accesed for all of
the customers then.

Legal Environment

 Licensing and bonding requirements

License and permit bonds are type of commercial surety bonds required of many

business industries. The term license bond and permit bonds are often used

interchangeably to refer to this general type of surety bond. A license and permit bond

protects consumers by guaranteeing businesses will adhere to laws and other regulations

enforced by federal, state and local government agencies.

 Permits

27
Before starting this business there are some registrations and licensing fees to be pay.

This includes the permit that is a major requirement here in the Philippines. Here is a list

of a Licensing and Registration fees to be settled:

Licensing and Permits Amount

Bureau and Internal Revenue P500

Department of Trade and Industry P500

Barangay Clearance P50

Mayor’s Clearance P5,000

TOTAL: P6,050

 Health, workplace, or environmental regulations

As a business owner you have legal responsibilities to implement health and

safety practices in your workplace as soon as you start your business. The Casa de Churro

ensures to not create health and safety problems to its employees, contractors, volunteers,

customers or the public.

Workplace and Health safety legislation business are legally obliged to:

1. Provide safe workforce premises

2. Asses risks and implement appropriate measures for controlling them.

3. Ensure safe use and handling of goods and substances

4. Provide and maintain safe machinery and materials.

28
 5. Asses workplace layout and provide safe systems of work

6. Provide a suitable working environment and facilities

7. Have insurance and workers’ compensation insurance for your employees

 Zoning orbuilding coderequirements

Since the stall is inside the premises of “Walter Mart”, the owner must follow the
Building Code that the management gave him. Thus, he shall build the stall according to
the management of “Walter Mart”.

 Insurance coverage

Business insurance coverage protects business from losses due to events that may

occur during the normal course of business.

 Property Damage

The Casa de Churro is insured in any kind of damages on its structure itself.
Securing all the properties including the materials, equipments, machineries and also the
stall itself.

 Legal Liability

It includes the insurance of the legal cost of the product, securing the financial losses

systematically and ensuring the good quality of the products and services, this may also

include the legality of the business, that it is registered to BIR, DTI and has Licensing

permits.

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  Employee-related-risk

The Casa de Churro ensures that employees are well trained, have a pleasing

personality especially in their workplace and know how to control situations in times of

dilemma.

Personnel
The personnel of our business are composed of (1) owner and (2) service employees.

WAN MIGUEL SUAREZ

OWNER

W
SERVICE
EMPLOYEES

ELLYCKA TUBIG RIALYN GONZALES

CASHIER COOK

 Type of labor (skilled, unskilled, and professional)

The cashier is the one who receive payment by cash, check, credit cards, voucher,
or automatic debits, issue receipts, refunds, credits, or change due to customers and count
money in cash drawers at the beginning of shifts to ensure that amount are correct and
that there is adequate change. She also maintains clean and orderly checkout areas and

30
establishes or identifies prices of goods, services or admission, and tabulate bills using
calculators, cash registers, or optical price scanners.

The cook is the one who cooks and decorates the food for the customers. She
should also determine production schedules and staffs requirements necessary to ensure
timely delivery of services. Estimate amounts and costs of required supplies, such as food
and ingredients, inspect supplies, equipment, and work areas to ensure conformance to
established standards, Monitor sanitation practices.

 Where and how will you find the right employees?

Casa de Churro’s hiring system involves social media platforms in order to inform
our potential applicants. An interview will be conducted by the owner together with basic
assessment.

• Quality of existing staff

The company will assure that the selected employees undergone a carefully
evaluated deliberation, in order to prevent unpleasant treatment on our beloved
customers.

• Training methods and requirements

The company will provide trainings and orientation for the upcoming employees
to ensure that they are able to follow the standard food preparation and proper
sanitation. The requirements for the employment are; Resume, PSA Birth Certificate,
Barangay Clearance, Police Clearance, to ensure the legitimacy of the applicant and the
for the security of the company as well. Casa de Churro also requests the employees to
have their healthcare IDs together with SSS, PhilHealth and Pag-Ibig account numbers
for further insurances.

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 Pay Structure

Position No. of Position/

Salary (monthly)

Cashier ₱ 7,500

Cook ₱ 7,500

Manager/Owner ₱10,000

Shift Persons Time Manpower

Requirements
Morning Cashier 9:00 – 10:00 AM 2
Morning Cook 9:00 – 11:00 AM 2
Morning Manager/Owner 9:00 – 12:00 NN 2
BREAK Cashier 10:00 – 11:00 AM 2
BREAK Cook 11:00 AM – 12:00 NN 2
BREAK Manager/Owner 12:00 NN – 1:00 PM 2
Afternoon Cashier 11:00 AM – 2:00 PM 2
Afternoon Cook 12:00 NN – 3:00 PM 2
Afternoon Manager/Owner 1:00 – 4:00 PM 2
BREAK Cashier 2:00 – 3:00 PM 2
BREAK Cook 3:00 – 4:00 PM 2
BREAK Manager/Owner 4:00 – 5:00 PM 2
Evening Cashier 3:00 – 9:PM 2
Evening Cook 4:00 – 9PM 2
Evening Manager/Owner 5:00 – 9PM 2

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Inventory

 Raw Material Supplies

Cinnamon Churros Price Units

 Flour

14 php 1 cup

33
 White Sugar

10 php 3 tbsp

 Vanilla Extract

3php
1 tbsp

34
 Eggs

4php 1 pc

 Vegetable Oil

10php 3 tbsp

 Water

1php 1 cup

35
 Coating Price Units

 White Sugar

10php ½ cup

 Cinnamon Powder

15php ¼ cup

36
 Plain Churros Price Units

 Flour

13php 1 cup

 Sugar

10php 1 cup

37
 Eggs

4php 1 pc

 Vegetable Oil

10php 3 tbsp.

 Water

25php 1 cup

 Vanilla Extract

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 3php 1 tbsp.

Oreo Churros Price Units

 Oreo

70php 27 pcs.

 Flour

13php 1 cup

 Water

39
 25php 1 cup

 Sugar

7php 1cup

 Butter

10php 1 tbsp.

40
 Banana Churros Price Unit

 Vanilla

3php 1 tbsp.

 Flour

13php 1 cup

 Eggs

4php 1 pc.

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 Banana

15php Half kilo

 Vegetable Oil

10php 3 tbsp.

 Sugar

10php 3 tbsp.

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 Carrot Churros Price Unit

 Vanilla Extract

3php 1 tbsp.

 Flour

13php 1 cup

 Egg

4php 1 pc.

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 Carrots

5php 2 spn

 Vegetable Oil

10php 1 tbsp.

 Sugar

10php 2 tbsp.

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 Caramel Dip Price Units

 White Sugar

10php 3 tbsp.

 Butter

10php 1 tbsp.

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 Condensed Milk

30php 1 can

 Vanilla

2php 1 tsp.

 Salt

3php 1 tsp.

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 Egg Yolk

8php 2 pcs.

Chocolate Dip Price Units

 Cocoa

7php ¼ cup

 Flour

10php ¼ cup

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 White Sugar

4php ½ cup

 Evaporated Milk

10php 1 cup

 Vanilla Extract

2php 1 tsp.

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  Butter

15php 2 tbsp.

Suppliers

• Flour, Egg, Butter, Vanilla Extract, Sugar, Vegetable Oil, Cinnamon Powder, Cocoa,
Condensed Milk, Banana, Carrot and Oreo.

The owner has Archie & Anne Wholesale Store as the main supplier. It is owned
by a married couple in which it is already mentioned on the store itself. Their stall is
located at #816 Tobias St. San Agustin Concepcion, Capas, Tarlac. 700 per sack of flour,
96 pesos per tray of eggs, 50 pesos per piece of butter (large in size), 32 pesos for every
bottle of vanilla extract, 48 perkilo of white sugar, 50 pesos per liter of vegetable oil, 60
pesos for every 1 kilo of cocoa powder, 37 pesos of every 390 grams of condensed milk,
50 per kilo of banana peeling, 40 per kilo of carrots and 65 per pack of oreo (10 pieces).
In which they are the one who supplies our raw materials which we get bigger amount of
discounts.

Address: #816 Tobias St. San Agustin Concepcion, Capas, Tarlac

Contact Number: +69177540460

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Credit Policies

The owner does not plan to sell using credits for it is not a merchandising business like
sari-sari store where the owner can offer credits to anyone they know. Casa de Churro is
a manufacturing business whereas the customers buy the products then pay right away. If
the business will accept credits, it will only lead to failure due to shortage of money for
some people might not be able to pay their debts.

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 VII. MANAGEMENT AND ORGANIZATION

Casa de Churro is a sole-proprietorship form of business organization owned by

Wan Miguel Suarez.

The owner himself and his service employees which are Rialyn Gonzales and
EllyckaRowenTubig will give their time to monitor and manage the business and to build
a strong business foundation.

ORGANIZATIONAL STRUCTURE

OWNER

Wan Miguel C. Suarez

COOK

Rialyn M. Gonzales

CASHIER

EllyckaRowen C. Tubig

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 VIII. PERSONAL FINANCIAL STATEMENT

I, Wan Miguel C. Suarez, owner of Casa de Churro, will continue to pursue my

goals in making this shop to be at its best. With effort and dedication I believe everything
is possible.

Since I was a kid, I wanted to buy everything I want but as I grew up realizing
that money is not easily penetrated, I taught myself to save enough for future purposes.

I outgrew my love for churros and started to create this business where I allotted
200,000 pesos as my capital investment.

Adaptability, creative thinking, and the application of technology are now

intrinsic to managing finances. I have developed these principles that helped me in
approaching problems from different perspectives.

I am always fascinated in studying entrepreneurship since it deals with many

different aspects.

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 IX. STARTUP FINANCIAL AND CAPITALIZATION

PRE-OPERATING CAPITAL EXPENSES

Business Permit (DTI) ₱500.00

DTI ₱500.00

Brgy. Clearance ₱50.00

Mayor’s Clearance ₱5,000.00

Total ₱6,050.00

FINANCIAL CAPITAL EXPENSES

Equipment ₱20,646

Advertising ₱1,500

Utilities ₱1,210.90

Salaries ₱25,000

WORKING CAPITAL COST

Supplies ₱9,150

Rental ₱15,000

TOTAL ₱24,150

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X. FINANCIAL PLAN

Income Statement

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Cashflow

55
Balance Sheet

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XI. APPENDICES

APPENDIX A

(Brochure)

57
58
APPENDIX B

(Floor Plan)
1
7 ft

1
6 ft

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APPENDIX C

(Location)

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 APPENDIX D

(LIST OF EQUIPMENTS)

 Baking Pan

 Refrigerator

 Spatula

 Deep Fryer

 Mixing Bowl

 Measuring Cups

 Measuring spoon

 Sifter

 Bag Pipe

 Blender

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