Joanne Liao Yiting

Account Management | Digital Marketing & Advertising

Mobile No: ​+65 91373779

Email: ​joanne.liao@hotmail.com
LinkedIn Profile: ​https://sg.linkedin.com/pub/joanne-liao/85/3a9/b81

Portfolio: ​https://joanneliaoyt.weebly.com/

A passionate, self-taught account manager whose curiosity aid in looking beyond the problems for fitting
solutions. Works independently with minimal supervision, value teamwork highly and strongly belief that
every collaborations leads to create an integrated experience.​ ​With experiences in project management and
digital media management, currently seeking for a challenging digital marketing and advertising role.

PROFESSIONAL Account Executive

EXPERIENCES
W3-O Pte Ltd, Singapore
December 2018 - May 2019
A multidisciplinary design SME that specialised mainly in traditional media designs
Account Management
- Account lead on one main client and five project-basis clients.
- Research and create pitches for existing clients.
- Independently managed projects brief, timelines and deliverables.
- Produced projects job rates, quotations and invoices.
- Coordinate large scale projects with creative team.
- Co-managed with external vendors in providing client, web design and development
services.

Hakuhodo Singapore Pte Ltd, Singapore

June 2018 – October 2018 [Contract]
Hakuhodo Singapore is a creative design-centric agency with a focus to provide creative
solutions to local and regional clients using the philosophy and insights of consumers as a
‘whole person’ (i.e: sei-katsu-sha).
Account Management
- Liaised and maintained contact with clients to develop creative deliverables and
update digital campaign status.
- Create and present campaign proposals to existing client.
- Independently managed creative project briefs, timelines and deliverables.
- Coordinated with creative team to create and develop campaign contents.
- Co-managed with external agencies in handling social media and digital ads buy for
clients’ local and regional accounts.
- Analysed and produced analytic reportings for clients on campaigns performance

Mashroom Pte Ltd, Singapore

July 2017 – June 2018
Mashroom is a web design and development SME, providing services such as website
 development, eDMs and graphic banners.
Project Management
- Independently managed digital project briefs, timelines and deliverables.
- Coordinate with web designers and developers team creating and developing digital
media projects.
- Co-managed external working partners in digital service offering and queries.
Social Media Marketing
- Successfully spearhead campaigns on social media platforms, Facebook and
Instagram.
- Manage in-house and clients’ social media in planning monthly content calendars,
post boost budgets and execution.
- Conduct research on Social Media marketing and analytical platforms trends.
- Provide monthly analytical reporting with performance insights and recommended
optimisations for clients.

Project Assistant Intern

AM Collective Pte Ltd, Singapore
March 2017 – July 2017 [Contract]
AM Collective is a social media startup that specialised in influencers marketing and local
content generation.
Project Management
- Assist account managers by helping to plan, execute and manage projects.
- Search and engage social media influencers to attend client’s events
- Compile social media influencers’ posts clippings and monthly analytical reports
with performance insights and suggestions.
Production
- Assist the production crew (i.e: product photoshoot and videography)

EDUCATION Royal Melbourne Institute of Technology, Singapore Institute of

Management Global Education
November 2016 - August 2017
Bachelor of Communication, Professional Communications

Republic Polytechnic, Centre for Culture and Communications

April 2012 - May 2015
Diploma in Communication and Information Design

LANGUAGE PROFICIENCY English, Chinese/Mandarin

SOFTWARE SKILLS Microsoft Office: Words, Powerpoint, Excel, OneNote

Adobe Creative Cloud: Photoshop, InDesign, Premiere Pro

Google: Google Analytics, Google Ads, Google Search Console

Others: XHTML and CSS Coding, Facebook Manager, Keynote