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Website: ejournal.stkip-pgri-sumbar.ac.id/index.php/pelangi
INFO Abstract
ARTIKEL
Diterima: Development of a country not just the responsibility of government
alone, every human being contributes to social welfare and
Direview: community enhancement. The business role is to promote healthy
economic growth with environmental considerations are a factor.
Disetujui: Now the business is no longer just pay attention to the company's
financial records alone (single bottom line), but already includes the
financial aspects, social aspects and environmental aspects of the so-
Keywords: called triple bottom line. Synergy of these three key elements of the
CSR, People, concept of sustainable development (sustainable development).
Policy, patterns of partnership (partnership) with all stakeholders to play a
Governance, role in development, while improving its performance in order to
Implementation continue to survive and even thrive into the compa pany that is able to
compete. These efforts can be generally referred to as corporate
social responsibility or corporate citizenship and is intended to
encourage more ethical business world in carrying out its activities so
as not to influence or a negative impact on society and the
environment, so that eventually the business will be able to survive in
a sustainable manner to obtain economic benefits the main aim of the
business world.