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ABSTRACT
Online social networking has achieved an exceptional global growth over the last decade by
attracting much attention from all age group people. It is a known fact that young adults and
teenagers are the most avid users of such sites. Based on the findings of several research studies in
the Online Social Networks (OSNs) area, it has been found that these SN sites are having a great
impact on the lives of young people. This study was carried out in with youngsters between age
group of 18 to 29 years of age. 50 samples were selected with structured questionnaire. Hence, the
impact generated due to social networking sites/applications are studied from point of view of
youngsters. These should focus the growth and give the worth while output to the students for using
social networking sites.
In this research paper a questionnaire is framed which focuses the increased use of social
networking and helps to understand the background for using it. As a youngster, are they utilizing
their precious time for good purpose or not? So, these things matter a lot for overall development of
society through these youngsters. Major highlights are
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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME
These are some of the social issues which need to be properly analyzed as there are many
cases in which social networking sites have given wrong message in the community. Also,
government should play its role for improving the public security in many times.
Keywords: Online Social Networks, Privacy Policy, Information Sharing, Youngsters, Society.
INTRODUCTION
Technology such as social media websites have become famous parts of life for many young people
today. Online social media have expanded amazing worldwide growth and popularity. Although with
time all generations have come to embrace the changes social network has brought about, teenagers
and young adults are the most activist users of these sites. According to various research studies in
the field of online social networks, it has been revealed that these sites are impacting the lives of the
youth greatly.
In this paper we focused on the impact of these social networking sites on the youth of India in both
positive as well as negative phase. This paper is also focused to find out the answer whether the
social networking sites are boon or bane for today's society.
OBJECTIVES
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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME
LITERATURE REVIEW
Boyd and Nielsen (2006) reported that the top ten social networking sites developed with the
passage of time, and its number of users increases from 46.8 million to 68.8 million. This rating
reveals the important information about how new generation interacts with each other. Talking about
law and jurisdiction it is international law that one must be 18 years old minimum to use social
networking websites but unfortunately, According to Lenhart & Madden (2007) calculation it has
been analyzed that 41% of 12–13 years old and 61% of 14–17 years old users use social networking
websites.
Charlene Li et al., (2007) estimated that students are more likely to use social networking
websites; nearly 47% of teenagers (12 to 17year olds) and 69% of young adults (18 to 21year olds)
and 20% of adults (18+) use social networking sites, and only 20% use them to contact other people.
According to Charlene Li et al (2007) student activity on social networking sites focuses on
communicating with each other.
The most popular activities done by students and users on social networking sites revolve
around looking at profiles of one another, searching for someone here and there, or updating one’s
own profile. Media related activities like looking for an event, watching online videos, or listening to
music and news.
Tinto reviews that in this (14-18) stage of human life people are more attracted towards social
networking websites because those students who get aware from social networking websites cannot
satisfy themselves only from academic activities, which are specifically specified for online
personal, professional and dating profile. According to Acquisti & Gross (2006) point of view many
users believe that whatever they post is only limited to their associations and close group of friends
unaware of the fact that the information they posted may be publically available to be searched and
read by much wider ordinance.
Tinto (1997) reviews that new information on social networking websites encourages growth
and provide students with an ever rowing learning community which in returns substitute both
academic and social success. Some of social networking websites are specifically specified for
educational environment including linkedin.com which is fully featured for education purpose and
let user to updates his educational credential and make a professional connections.
In addition to the above statement Ellision et al (2007) & Lampe et al (2008) also stated that
social networking websites may enable collaborative sense making among students as it is used by
majority of students. Nicole et al (2007) analyzed that there is a strong link between social
networking websites and students as social networking websites helps to maintain relation with
people when they move from one offline community to another.
RESEARCH METHODOLOGY
This research is based on the descriptive approach. It based on a survey of 50 Students that use the
social networks study through using structured questionnaires to study the negatives and
disadvantages of the use of social networks, as well Secondary data through websites, newspaper,
journal and books has been also used.
Data Collection
Primary Data
Questionnaire method filled from youngsters having age group 18 to 29 years of age.
Secondary Data
The sources of Secondary Data are websites, newspaper, journal and books.
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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME
1. Gender
Interpretation:
Male respondents are 4 times than the female respondents.
2. Age group
Interpretation:
It is seen that youngsters having age group between 21 to 23 years are maximum in sample
population.
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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME
Interpretation:
It shows that all the youngsters use social networking sites.
4. How many social networking sites communities are you a member of?
Interpretation:
It shows maximum youngsters are are member of more than one community but less than 10
community.
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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME
Interpretation:
It shows that the most of the youngsters are using smartphones to access social networking
sites and they own the smartphones for this reason students are buying their own phones.
Interpretation:
The study shows that students are having their accounts since they are in you can see that it is more
than a year smart school. As a result, youngsters using social networking sites.
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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME
7. On an average, how much time do you spend daily on a social networking sites?
Interpretation:
Daily usage of these sites have been increased in youngsters. .
Interpretation:
It shows that social networking sites have became a way to make contacts with friends and relatives.
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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME
9. Do you accept strangers who try to friend you in social networking sites?
Interpretation:
Most of the youngsters don’t accept strangers as their friends in these sites.
Interpretation:
Study shows that social networking sites affect the life of youngsters
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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME
Interpretation:
Many of the youngsters are using sites to keep in touch with their near and dear ones, also for games
and enteratainment.
12. Should the social networking technology used for e-learning by schools/colleges?
Interpretation:
All these youngsters have the opinion that e-learning should be started as a part of these networking
sites.
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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME
13. Do you think privacy policies are effective in social networking sites?
Interpretation:
Privacy policy should be made stricter to stop criminal offenses.
SUGGESTIONS
1. Design a social network site under the supervision of community foundation working in the
Family Development Sector.
2. Use of awareness programs in colleges and weekly lectures that focused on the youngsters to
monitor the most important pros and cons for using social networking sites; with listed to
practical cases to them the damage occurred.
CONCLUSION
The purpose of this research work was to examine the Social Networking sites usage patterns
of teenagers and the impact of Social Networking sites on their lives and behavior. It is found that
Social Networking sites are very popular among the youths with the majority of them stating that
they are active members of social networks. The current study has shed light on the evolving nature
of Social Networking sites among youngsters illustrating the reasons why they use Social
Networking sites, what information they shared and the impact of Social Networking sites on them.
The finding of this study can be used for further research work on Social Networking sites and its
impact on interpersonal relationship amongst youngster, culture and education.
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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME
BIBLIOGRAPHY
ANNEXURE
Questionnaire
4. If your answer to the above question is No, then choose the reason why?
a. Unaware about social networking
b. Not interested joining social networking
c. I joined once, but I didn’t enjoy it
d. It’s against my culture
e. No Privacy
5. How many social networking sites communities are you a member of?
a. None b. 1-10 c. 11-20 d. 21-50 d. Above 50
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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME
8. On an average, how much time do you spend daily on a social networking sites?
a. Less than 1 hour b. 1 - 2 hrs/ day c. 3-5 hrs/day d. more than 6 hrs/day
10. Do you accept strangers who try to friend you in social networking sites?
a. Yes b. Sometimes c. No
14. Have You Ever Been a Victim of On-Line Bullying (offensive comments or emails)?
a. Yes b. No
17. Should the social networking technology used for e-learning by schools/colleges?
a. Strongly agree b. Agree c. Fair Disagree d. strongly disagree
18. Do you think privacy policies are effective in social networking sites?
a. Strongly agree b. Agree c. Fair Disagree d. strongly disagree
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