A.

BACKGROUND
In the current era of trading competition, entrepreneurs are competing to create a
product that is expected to be favored and in demand by consumers. The more times and
technology are developing, people are now starting to be careful in choosing and buying
goods, because today many goods made not think about the quality of the item. Some people
want cheap goods with good quality, and some other people choose to buy branded goods
without prioritizing the quality of the goods. These two things are their main priority in buying
goods. For this reason we intend to sell goods that have good quality at prices that are more
economical and safe to use.
From the description above, it is very potential if we develop the business of
protecting this cellphone, because on average people really need a safe place to store their
electronic goods, especially mobile phones to avoid scratches and can be carried comfortably.
This cellphone protector is not like a typical cellphone protector, which usually uses materials
that are easy to crack or break. This cellphone protector has a variety of models, consumers
can also order the shapes, ornaments and variations they want. So, all people can use this
cellphone and laptop protector with their own design.
This cellphone protection company stands on the desire of young people who want to
develop their hobbies and abilities to be able to make money and have a positive impact on
friends or the surrounding community. An idea emerged to open a merchandise
manufacturing business called PADANG CASE STORE. Giving the name "PADANG CASE STORE"
is to make it easier for customers to remember and give names that are easily remembered
for a brand.

B. DESCRIPTION
1.1. Company Name and Address
Company Name: Padang Case
Company Address: Jl. Marapalam Raya No. 1 Padang
No. Tel: 081369601603

1.2. Owner Name and Address

Owner Name: Karina Fitri
Owner Address: Jl. Marapalam Raya No. 1 Padang
No. Tel: 081369601603

1.3. Name and Person in Charge

Owner Name: Zahira Salsabella
Owner Address: Jl. Dr. M. Hatta
No. Tel: 087785022504

1.4. Information about the business carried out

Our company is engaged in trading that sells and serves the manufacture of cellphone
protectors.
Before we run the company we planned, we must have business capital. To plan marketing,
our company will promote and distribute our products through various online media and
offline media.
The purpose and objectives of our establishment of this company are:
1). Take an active role in business and entrepreneurship,
2). Providing the needs of fashion and services for the manufacture of cellphone protectors
according to the customer's own interests,
3). Reducing the unemployment rate,
4). Establish friendships between customers and become inspiration for other friends so that
entrepreneurship, and
5). Get profit or profit.

Mission and Mission

Vision: Partners and solutions by providing services for the needs of the community.
Mission: Provide good service and have a positive impact on the surrounding community.
Motto: "Padang Case Store: Special Merchandise For You" Which means we always provide
special services to each customer, therefore customers can make only one product with a
design that he wants without limitation the number of manufacture.
Location
Our business is online-shop based so we don't have a physical shop. But we provide cash on
delivery services for customers where we will deliver ordered goods to buyers directly
according to the place specified.
Promotion concept
We make online advertisements on social media to reach the wider community. In this way
we are optimistic that Padang Case will be more easily recognized by the public.
Target Customers
Today, almost everyone has and uses smartphones or other electronic items. Therefore, the
sale of electronic goods and accessories becomes one of the promising business fields, one
example of accessories from electronic goods is the cellphone protector. Nowadays,
protection is very popular with people, especially among teenagers, but it does not rule out
the possibility of adults using cellphone protectors.
Although there are many other businessmen who sell cellphone protectors on the market,
there are still several types of cellphones that are very rarely found on their cellphones and
laptop protectors. For this reason, we want to make an effort to protect cellphones and
laptops that can receive and make orders for any type or brand of mobile phones so that it
can make it easier for people who previously had difficulty finding cellphones and laptop
protectors for their mobile phones.
Own cellphone protection is currently sold in online shops or there are also cellphone
accessories shops.

C. BUSINESS DESCRIPTION

4.1. Products produced

The higher community needs for lifestyle and others so that they spend 1 to 2 dozen clothes
a day, not including other accessories merchandise that is increasingly used by the public,
especially by teenagers.
The product quality or product quality that we produce has several advantages:
o High quality and can satisfy consumers,
o Various shapes and sizes with updated styles

Product usability
As the needs of the community and various groups of students, students or the general public
who want to make t-shirts or merchandise for certain events or communities that need t-
shirts, and the products we create have several features, including:
o Prices affordable by the ability of consumers,
o Consumers can make their own designs they want,
o Guaranteed product quality,

4.2. Business Scope

The business scope that we set up is designed as well as possible because all of that can affect
the retreat and progress of our company, therefore we try to provide the best for consumers.
Peling cellphone company is a business that produces at home located on Jl. Madam. To
facilitate consumers, this business provides online services where consumers do not have to
bother to shop on site.

4.3. Personnel and office equipment

Owner: Karina Fitri
Person in Charge: Karina Fitri & Zahira Salsabella
Treasurer: Zahira Salsabella