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Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name: Damiano Shehu Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research
interviews Media applied
Competent in GCSE when
making my
waste
production
video
questionnaires Media applied
in GCSE I only
Basic did one when
we had to find
out about the
are people
lived.
focus groups Basic Never done

photography Competent Media applied


GCSE when
taking photos
of us working
and also this
year.
filming Media applied
Competent GCSE when
making waste
production
video and
horror trailer
recording and other Competent Media applied
forms of observation GCSE when
making waste
production
video and
horror trailer
secondary research

ratings / circulation Never done


figures/ Hits/ Box
Office
Basic

− audience and Basic Media applied


market profiles GSCE
evaluation on
food waste,
talking about
target
audience
− information about Done it this
events, places and Basic year for media
people
when going to
Leicester
square.
identifying likely Never done
sources Basic

identifying and Never done


following-up leads
Basic

sifting, collating and Media applied


storing the Basic GCSE done
information obtained
this when
researching
about
magazines
and also this
year media for
out
promotional
video
quantitative
research

quantitative research Never done


Basic

qualitative research

qualitative research Never done

Basic

researching the
content for a
production
• identify accurately Competent Media applied
what you need to GCSE
find out magazine
show and this
year for
promotional
video
• identify how and Media this
where you are likely year for
to get the necessary
Basic promotional
information
video

• recognise and Basic Never done


follow-up information
trails when they
present
themselves and keep
records of this
activity

• record the Media applied


information obtained GCSE and this
accurately
Competent year when
doing
magazine
show and
promotional
video
• collate (that is, sift This year
through, analyse, media when
evaluate and
Basic emailing the
organise) the
information obtained project
manager to
get a interview
• store the Competent This year
information so that it media when
is easily accessed
storing the
emails
researching a
media product

• what the audience Media applied


(or market) is for the Competent GCSE
product
magazine and
magazine
show
• how large that Media applied
audience (or market) Basis when doing
is
magazine

• what an audience This year


thinks of a product Basic media when
CVS came in
to look at our
promotional
video
• how the product Basic Media applied
compares to other GCSE when
similar products
show the
class our food
waste