Tree Report

Tree Leaf Report

Training
Node Training Percent Validation Validation
Id Depth Observations 1 Observations Percent 1

2 1 2283 0.43 2207 0.43

14 3 892 0.59 914 0.57
6 2 657 0.64 665 0.66
22 4 641 0.53 640 0.50
23 4 370 0.41 417 0.45

Variable Importance

Variable Importance

Ratio of
Number of Validation
Splitting Validation to Training
Variable Name Label Rules Importance Importance Importance
GiftCnt36 Gift Count 36 Months 1 1.0000 1.0000 1.0000
GiftAvgLast Gift Amount Last 1 0.5241 0.6719 1.2819
GiftTimeLast Time Since Last Gift 1 0.4809 0.4453 0.9259
GiftAvgCard36 Gift Amount Average Card 36 Months 1 0.3829 0.0000 0.0000

Subtree Assessment Plot

English or Node Rule
*------------------------------------------------------------*
Node = 2
*------------------------------------------------------------*
if Gift Count 36 Months < 2.5
then
Tree Node Identifier = 2
Number of Observations = 2283
Predicted: TargetB=1 = 0.43
Predicted: TargetB=0 = 0.57

*------------------------------------------------------------*
Node = 6
*------------------------------------------------------------*
if Gift Count 36 Months >= 2.5 or MISSING
AND Gift Amount Last < 7.5
then
Tree Node Identifier = 6
Number of Observations = 657
Predicted: TargetB=1 = 0.64
Predicted: TargetB=0 = 0.36

*------------------------------------------------------------*
Node = 14
*------------------------------------------------------------*
if Time Since Last Gift < 17.5
AND Gift Count 36 Months >= 2.5 or MISSING
AND Gift Amount Last >= 7.5 or MISSING
then
Tree Node Identifier = 14
Number of Observations = 892
Predicted: TargetB=1 = 0.59
Predicted: TargetB=0 = 0.41

*------------------------------------------------------------*
Node = 22
*------------------------------------------------------------*
if Time Since Last Gift >= 17.5 or MISSING
AND Gift Count 36 Months >= 2.5 or MISSING
AND Gift Amount Last >= 7.5 or MISSING
AND Gift Amount Average Card 36 Months < 14.415
then
Tree Node Identifier = 22
Number of Observations = 641
Predicted: TargetB=1 = 0.53
 Predicted: TargetB=0 = 0.47

*------------------------------------------------------------*
Node = 23
*------------------------------------------------------------*
if Time Since Last Gift >= 17.5 or MISSING
AND Gift Count 36 Months >= 2.5 or MISSING
AND Gift Amount Last >= 7.5 or MISSING
AND Gift Amount Average Card 36 Months >= 14.415 or MISSING
then
Tree Node Identifier = 23
Number of Observations = 370
Predicted: TargetB=1 = 0.41
Predicted: TargetB=0 = 0.59

Decision Tree

Fit Summary

Classification Table

Data Role=TRAIN Target Variable=TargetB Target Label=Target Gift Flag

Target Outcome Frequency Total

Target Outcome Percentage Percentage Count Percentage

0 0 57.2559 62.7168 1519 31.3649

1 0 42.7441 46.8401 1134 23.4152
0 1 41.2329 37.2832 903 18.6455
1 1 58.7671 53.1599 1287 26.5744
Data Role=VALIDATE Target Variable=TargetB Target Label=Target Gift Flag

Target Outcome Frequency Total

Target Outcome Percentage Percentage Count Percentage

0 0 56.6311 61.3796 1486 30.6835

1 0 43.3689 46.9860 1138 23.4978
0 1 42.1361 38.6204 935 19.3062
1 1 57.8639 53.0140 1284 26.5125

Event Classification Table

Data Role=TRAIN Target=TargetB Target Label=Target Gift Flag

False True False True

Negative Negative Positive Positive

1134 1519 903 1287

Data Role=VALIDATE Target=TargetB Target Label=Target Gift Flag

False True False True

Negative Negative Positive Positive

1138 1486 935 1284