You are on page 1of 11

TOPIC: Perception of Consumers on

BYJU’s Application

GROUP - 7

Ankita Patel 1611020


Dhruv Patel 1611048
Divyakumar Patel 1611059
Rajvi Patadia 210
Mayuri Vanand 1611115
Nidhi Pandit 1611136
Shivani Kumawat 1611203

Introduction
BYJU’S was launched in 2015 which provides highly personalized, engaging and effective
learning programs for students in class 4-12.[ CITATION Ind19 \l 1033 ] And launched by think
and learn Pvt Ltd with the focus on K to 12 standard students. Their aim was to build a strong
team of experts across content, media and technology to create world class learning content. In
making education simple their main focus to provide easy understanding in mathematics and
science and along with this they provide education material for competitive exams like CAT,
IAS, GMAT, GRE, BANK PO, and Campus Recruitment and even previous years papers to
prepare for all of the above are available on their website. BYJU’S has become one of the most
effective and preferred education technology platforms across the globe. The application offers
adaptive and effective educational material with trustworthy content, engaging Videos that has
creative graphics and use of modern digital animations and interactive stimulation. For easy
understanding of the concepts there are videos available of 15-20 minutes duration and for
personalized learning and detailed insights of the topics from India’s Best teachers are also
available. The application is easy to use by the students with no complexities involved. As now
they are successful in reaching huge amount of people they have started promoting byjus
application through advertisement on TV and social media.

The creative animated videos involved in the BYJU’S application has created an immense effect
on the consumers and is ranked on top in comparison to other online application such as Khan
Academy, topper, meritnation etc. None of the competitors provide such an engaging and
personalized experience and makes excellent use of animation for teaching. And this all together
has helped them to reach 35 million registered students worldwide and 2.2 Lakhs paid
subscriptions on an annual basis. Their annual renewal rates are 90%. [ CITATION Ind19 \l 1033
]

Involvement of technology

As time has changed so has the technology and the involvement of technology has also increased
rapidly whether it is an industrial, education, corporate or any other sector. And is still
increasing and making lives of people easy by making things fast, easy and affordable. In the
initial stage, the involvement of technology in the education sector was the least. Technology has
made students get educated without paying the hefty fees as few institutions around the world
demand high prices for the same. The education sector has got a major shift from traditional
classroom teaching to online learning. And the involvement of technology has made a great
impact in nurturing the lives of students.

BYJU’S is not restricting students to simply showing subjects they learned in exams, and make
an entire experience behind learning. The vision and mission of BYJU'S are to revolutionize the
education system and connect with students, teachers and even parents.

Preference on online application

We can see that people over the time have started using online platforms. Institutions as well as
organizations have started using these platforms for making life easy and affordable. The
increasing interest of people towards online learning has helped BYJU’S in increasing their
customer base. And this interest has increased to such a big level that BYJU’S right now has 35
million users worldwide and is still increasing. BYJU’S has many competitors which offer
equally good and reliable education material but none of the competitors are able to achieve the
numbers of customers that BYUJ’S has. So there has to be a strong reason to continuously be on
the top and become a well recognized brand. And through this research we want to understand
the factors that influence consumers to use BYJU’S and how people are reacting towards an
online learning application.

Research methodology
The purpose of the research study is to know and understand the perception on BYJU’S the
online learning application. There are many factors which influence consumers to go for online
learning rather than offline. This research will conclude factors that affect consumers to use
BYJU’s online learning application.

Research design

Research design is the blueprint of the marketing research which suggests how to decide research
type and data collection methods according to objectives of the research. Research Methodology
for this research is conclusive research.

Conclusive research is used to test specific hypotheses and examine relationship. Conclusive
research has 2 types of research: Descriptive and causal research . The type of research that we
have used is Descriptive research. Descriptive research is preplanned and structured. It research
has 2 type of data collection methods; Survey and Observation method. We have used survey
method for our research. By doing descriptive research we want to understand the perception of
consumers about BYJU”S the online learning application. This research will provide the factors
which influence students to use online learning application and we are also trying to understand
the reasons and perception for not using online learning applications.

Data collection and analysis

We have used primary and secondary data in this research for our better understanding. We have
used questionnaire for primary data collection and we have collected secondary data from
journals, articles, research papers, and books.

Target Population for our research is people who are users and non users of the BYJU’S online
learning application in Ahmadabad. Because we want to understand the factors that influence
people to use BYJU’S online learning application.

We have used questionnaires to collect responses and for our better understanding. As our
research has respondent from all age it should be necessary to understand questions easily for
them. To develop questionnaires we have done a pilot survey to understand the effectiveness of
our and on the basis of the pilot survey we have done some changes in our questionnaires to
make it more effective so that our respondents can also feel interested in responding the
questions. Our questionnaire includes likert scales to find out most influencing factor. It also
includes multiple choice questions, dichotomous questions, and open ended questions. For the
data collection, we have circulated our questionnaire to the users and non users of BYJU’S
application and it will help us in analyzing the perception and preferences of consumers.

Sample size

Sample size defined how many people should be surveyed. Sample size for this research is
carried out 384 respondents from the formula (nN/N+n-1). But our research only includes the
users and non-users of BYJU’S application from Ahmadabad so we only requires 150-200
responses.

Sampling techniques

We have used convince sampling which is a non-probability sampling technique where samples
are easily available. Because we want to understand the perception of users and non users of
BYJU’S online learning applications.

For Data analysis of primary data will give us the influencing factors to use BYJU’S application
and the reasons for not using the application. We will use factor analysis, chi square test and
ANOVA for our better understanding and to test our hypothesis. And by analyzing the secondary
data we are able to understand the concepts and also able to relate the concepts with our research.

Literature review
The logical and hypothetical dynamic web based learning, assets for the applied foundation to e-
tivities and the down to earth need in schools, colleges or different spots for further instruction.
E-tivities are critical to the internet learning world since they send helpful, very much practiced
standards and instructional methods for adapting, however centre around their usage through the
best of arranged advances. The resource for the conceptual background to e-tivities helps
teachers to find out which contents of their traditional lectures can be supported or replaced by
elements of e-learning[ CITATION RJa14 \l 16393 ]. The e-tivities are for everybody. They have
pulled in light of a legitimate concern for educators and coaches from numerous parts and
dimensions of instruction. E-tivities can be adjusted for use in any control and for all themes.
They are modest and they are in the hands of the instructors. They are anything but difficult to
experiment with and to change. E-tivities take place online. Working online involves shifting
time about and changing patterns of how you work with colleagues and students. It involves
setting up a computer and getting the software to work to your satisfaction, which may include
going cap in hand to others for help [ CITATION RJa146 \l 16393 ].

Mobile innovation in a learning situation does not change the fundamental parts of how
individuals learn. Learning doesn't occur passively and analysis shows that there’s larger learning
once students interact in active learning. Active learning involves students in talking and
listening, reading, writing, and reflection all possible through the use of a mobile device. These
devices are small, already owned by most university students and have more capabilities than
clickers and easy to use on a desk in a classroom or outside the classroom [ CITATION Fra117 \l
16393 ].In today’s world, mobile is necessary for content delivery opportunities. It should be
readily apparent to the higher education and that mobile learning will be your greatest competitor
for students. The quality of online courses are becoming in some instances of greater quality than
the actual lecture/classroom presentation of the same material[ CITATION Fra113 \l 16393 ].
Learning does not change, what changes is the conveyance of the learning. Which conveys to the
new version for Education: Enabling, Engaging, and empowering, whereby students using
mobile learning, mixed learning, and e-reading material in socially-based, and carefully rich
learning are being instructed without as the teacher.

Last few years have observed a drastic increase trend of e- learning. Eventually students as well
as teachers have started accepting the concept. Study focuses on effectiveness of e-le learning.
Effectiveness is understood as the transfer of learning. Which positively impact teaching
practices? The e- learning was investigated thoroughly February to June 2014. [ CITATION
Noe15 \l 1033 ] Hours of data were recorded and observed to capture complexity, possibilities
and challenges in e- learning. Learning outcome occurred when participate acquire new
understanding as a result of e-learning initiative. This is broad definition, but in case of higher
education, it is more clarified in terms of measurement as it includes- pre-test, post-test and final
grade. [ CITATION Noe15 \l 1033 ] The effectiveness of e-learning allows professionals and
researchers substantial flexibility in defining, measuring and determining the e-learning solution.
Various factors that influence e-learning are- supportive and resourceful environment, level of
motivation towards learning, previous online or professional experience. Along with this ease of
accessing e-learning application can also affect effectiveness of e-learning. One of the biggest
advantages that e-learning hold is users can access whenever they want to learning at any place,
whereas face to face interaction and learning is not possible. In a single press user is open to lots
of information and knowledge. Then there is this ease to use application, methods of teaching,
fee of subscription etc which affects satisfaction and effectiveness of e- learning. Earlier online
learning were from web contents on internet, but today there are applications like Byju which
prepare users for competency test, videos, mock test etc. All these added a new value to E-
learning.

In a past few years online learning has emerged as a promising solution to lifelong learning.
People are required to learn more about the knowledge, skills, advancement of computer and
networking technologies which give flexibility, personalized learning to people. These changes
in learning in modern era of learning are called as e- learning. [ CITATION Don04 \l 1033 ]

The internet has become the means of delivering information and knowledge because of low cost
and covering mass distribution. In comparison of traditional classroom learning where instructor
has control over the class and have a face to face interactions, e-learning offers learner centered,
and self paced learning environment. [ CITATION Don04 \l 1033 ]

In traditional classroom method where students observe and listen to the instructor, watch
PowerPoint slides and transparency between the students and instructor. Similarly online
classroom should have a various similar level of synchronization of online content where
students can access to online lecture via PowerPoint slides, videos or audio, lecture notes on
websites. [ CITATION Don04 \l 1033 ]

Today, e-learning is on its developing stage where many uncertain issues need to be clarified and
investigated. There are many factors influencing the e-learning effectively like such as media,
technology, students, etc. Based on the research which shows that we cannot replace classroom
learning from e-learning because of the fact that number of students reported that e-learning still
requires the maturity and it is not suitable for his or her learning style. Some students feel that it
is boredom or intimated before computer. [ CITATION Don04 \l 1033 ] And there are also
logical concerns of e-learning for example teaching on internet requires much more preparation
time than in classroom learning. Furthermore, certain types of material are too difficult or too
costly to be caught on online. Other issues are generally found are that issues of trust,
authentication, confidentiality, etc. must be resolved.

Nevertheless, we believe that e-learning will still growing in terms of academic and professional
education. We should explore how to create effective e-learning environment where the issues
can be eliminated by bringing improvements in technology and systems which give more
personalization and better engage learners.

The components like Internet-based learning environments, identify instructional strategies and
challenges of online teaching and learning, examine the types and roles of interactions, study the
effect of learner characteristics, such as demographic information, learning styles/preferences,
technology skills, and learning motivation on online learning etc. Among these, the most
prominent consideration has been given to teaching and learning issues. [ CITATION Doo06 \l
1033 ] Among the few discoveries of this examination, age was distinguished as an essential
interceding variable bringing about contrasts in course results and the online student’s
instructional perception about the nature of the online course. Then again, gender appeared not to
be a separating variable in their research as comparative discoveries were repeated from different
examinations. And the research shows, the online student's related knowledge with separation
learning was recognized as increasingly persuasive variable clarifying significant contrasts in
learning back and learning inspiration. Another thing is, the online student's inclination of online
learning strategy contrasted with classroom guidance was had all the earmarks of being a critical
student variable making huge contrasts in their apparent learning results, saw the instructional
quality, and taking in inspiration and association from this research.

With respect to propensities, this research found that online With respect to online students
learning the methodology to think about the web learning material; this examination uncovered
an intriguing finding. In the perusing example of the online students, those students with no
procedure appeared to encounter more examination outstanding task at hand than the individuals
who had certain browing systems, for example, moving from the entire to the intrigued area or to
the start. Student’s investigation propensities or systems influenced the apparent nature of the
online learning knowledge and learning results. [ CITATION Doo06 \l 1033 ] In breaking down
the impact of instructional and student factors on-course results, discoveries demonstrated that
those students who were happy with instructional factors, for example, educator quality, learning
activities, and learning support were likewise happy with the online course as an entire while the
individuals who experienced more examination outstanding task at hand were less happy with
the course. The online student's learning inspiration and association were likewise altogether
corresponded with their fulfillment with the online course.
Research objectives

1. To understand the consumer’s views/opinions whether Byju’s application is preferable or


not when it comes to online learning.
2. To understand which factors influences consumers to use BYJU’S online learning
application.
3. Creating a reaction profile on BYJU’S.

Hypothesis

H0: Byju’s application is preferable irrespective of consumer’s age and education.

H0: Byju’s learning application is changing the education platform from offline to online.

Contribution to the research


The expected implication would provide valuable insight on understanding of the Byju’s
application. The results would be highly useful for consumer as well as education statistics which
will help students to evaluate relevant course for them, it will also help government to know
about this new era of education and support such ideas. The research would also bring awareness
and ultimately it will get promoted. Today even after presence of such platform, students hesitate
to use or learn from online teaching. For them spending money in online learning is not worth.

References
Dongsong Zhang, J. L. (2004, May). Can E-Learning Replace Classroom Learning? Retrieved from
COMMUNICATIONS OF THE ACM: cacm.acm.org

Doo Hun Lim, M. L. (2006). Combined Effect of Instructional and Learner Variables on Course Outcomes
within An. Retrieved from Journal of Interactive Online Learning: www.ncolr.org/jiol

Franklin, T. (2011). Mobile Learning: At the Tipping Point. Turkish Online Journal of Educational
Technology - TOJET , 261-275.

Franklin, T. (2011). Mobile Learning: At the Tipping Point. Turkish Online Journal of Educational
Technology - TOJET , 261-275.

India's Most Loved Learning App. (2019 ). Retrieved from BYJU'S THE LEARNING APP : byjus.com

Noesgaard, S. S., & Ørngreen, R. (2015). The Effectiveness of E-Learning: An Explorative and Integrative
Review of the Definitions, Methodologies and Factors that Promote e-Learning Effectiveness. Retrieved
from electronic journal of e-learning : eric.ed.gov

R. Jayakumar, K. R. (2014). E-tivities: An active online learning with conceptual background resources .
International Journal of Applied Research , 25-30.

R. Jayakumar, K. R. (2014). E-tivities: An active online learning with conceptual background resources .
International Journal of Applied Research , 25-30.