Servicio nacional de aprendizaje

SENA

Gestión de mercados
Ficha # 1749837

Taller compresion de lectura

Por:
Alonso Cifuentes
Lidia Constanza Delgado Gamboa
 TALLER COMPRESION DE LECTURA
Desarrollar un taller de compresión lectora sobre términos técnicos en idioma
inglés, referente a oferta y demanda.

ORIENTACION
Lea con atención el texto “ supply and demand” que se encuentra en actividad
de proyecto 4 conteste:

1. Match the word with the corresponding meaning:

a. Supply c Expensive
b. Demand b Desire to buy any product.
c. High price d All people
d. Mass Market e The lifetime of goods and services
e. Life Cycle a Disposition to offer products

2. According to the next, mention the things people take into account to
determine the demand.
--tastes of preference
--number of consumers
-- income
--consumer expetations
--price of related goods.

3. Write F for false or T for true.

a. Production cost depends on technology
F() V(x)
b. As greater the expectations are, the lower will be the offers from the
companies
F (x) V( )
c. One of the four Ps os marketing mix is package.
F() V(x)
d. Price is the amount a customer pays for the product
F() V(x)
e. Planning is to transform and develop marketing objectives to marketing
strategies

F( ) V(x)

4. Answer the following questions

a. ¿What is Benchmarking?

Is the procedure of determining who the best one is. It is an amount of the
quality of company is products, policies, programs tactics, etc, and their
contrast with standard measurements, or similar amounts of others.

b. ¿What is the process of Benchmarking??

-- Planning: it is the plan for running the Benchmarking investigation.

--Analysis: after analyzing the information it obtains a basis for comparison.
--integration: Develop ainns and incorporate them into the benchmarked
process.
--Action: it refers to the action plans necesary to achieve the objetives decided
in step 3.

c. Number the aspects to be taken into account in Benchmarking.

--Product
--price
--sale systems
--payment systems
--advertising
--promotion
--location
--organization
--planimetry
The number aspects is: 9
5. Write the vocabulary (20 words) from the reading, and make a
Glossary: Organize the words in alphabetic order and write the meaning
of each word.

ADVERSITING: It is a from of communication used to encourage or persuade

and audience to continue or take some new action.
ALLIANCE: a union or association formed for mutual benefit, especially
between countries or organizations.
DISCOUNT: a deduction from the usual cost of something.
LOCATION:it is a place where something is or could be located.
MARKETING: is the study and management of exchange relationships.
ORGANIZATION: it is a social unit of people systematically structured and
managed to meet a need or to pursue collective goals on a continuing basis.
PACKAGING: materials used to wrap pr protect goods.
PARTNER: the legal relationship between two parties, having specific rights
and responsibilities as a common company
PASSION: emotion, feeling the emotions as distinguished from reason, a
strong taste or devotion for some activity.
PAYMENT SYSTEMS: It is used for transferring money include debit cards,
credit cards, and e-commerce payment systems.
PEOPLE/_PROSPECT: a product focusing on a specific target market based
on demographic, geographic, psycho graphic and behavioral characteristics.
Once the target market is chosen the company can develop its marketing
strategies to target this market.
PLACE: it represents the location where product or service can be purchased.
PLANIMETRY: it is the measurement of plane surfaces, for example, the
determination of, angles, horizontal distances and areas on a map.
PLANNING: to transform and develop marketing objectives to marketing
strategies.
PRESENTATION: it refers to the performances of presenting any of the gP’s to
your suppliers, customers, clients, or partner. A descriptive or persuasive
account / Seth forth for the attention of mind)
PRICE: it’s is the amount a customer pays for the product, it includes retails
price/ wholesale, discounts, credit terms, sales and payment periods.
PRODUCT: it’s the tangible object or service that can be offered to a market for
acquisition, use or consumption that might satisfy a want or needs
PROMOTION: this refers to all of the communications that a company uses to
increase knowledge about the product or service in addition to persuade the
consumer to purchase ( target segment)
SALES SYSTEMS: it is a set of principies, processes, strategies and tools that
are put into place to bring the company results day - in an day- out.
SUPPLY: it is related to the ability and disposition of producers to offer
products for sale.

6. Write a ten lines text that summarizes the topic of the activity
Supply and demand are two important concepts in economy, supply is the
amount of goods and services there are to buy and demand is how many
people want to buy those goods and services.
Do take into account to determine the demand is: tastes or preferences,
number of consumers, income, consumer expectations, price of related goods.
Marketing mix sets out the marketing variables that your business needs to
understand and control in order to achieve your overall business objectives.
Benchmarking is the procedure o f determining who the best one is, some
objectives of benchmarking are: To define where and what improvements are
requested, to investigate how other organizations reach their high
performance levels, to use this information to improve the measurement
of the results