QUESTIONNAIRE

Dear Respondent,

I am doing a survey on consumer’s perception towards Financial Newspaper Business Line for my
SIP ( Summer Internship Programme ) M.B.A. for which I would be grateful if you could spare a few
minutes to fill up this questionnaire

1) Name :____________________________________________________________

2) Age:
18 to 25 41 to 60
26 to 40 above 60

3) Gender:
Male female

4) Education:
Under graduation Graduate Post graduate

5) Monthly income:
Below 10000 20000 to 4000
Rs.10000 to 20000 40000 above

6) Occupation :
Self-employed professional Salaried
Businessman Others (please specify) ________________

7) Are you currently reading any other financial newspaper?

Live Mint Business Standard Financial Express
DNA Economics Time No

8) How did you come to know about Business Line?

Dealers Campaigns
Magazine Vendors
Internet Others

9) When do you read Business Line?

Daily Occasionally once in a week

10) How much time do you spend to read the Business Line?
0 to 5 minutes 6 to 10 minutes 11 to 15 minutes
16 to 30 minutes above half an hour

11) What do you expect at the time of subscription?

Discount lucky draw coupon Gift voucher Free gift

12) Do you find price of our newspaper convenient?

YES NO

13) If No, Then what price do you expect?

…………………………………………………………………………………………..........................................

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14) If the price of the Business Line is going to increase than what you will do?
Continue with the same Newspaper
Skip the substitute
Stop subscription

15) Do you recommend your friend to buy Business Line?

YES NO

16) If no please mention why?

............................................................................................................................................................................................

 Rate the following factors for Business Line

1= Highly Dissatisfaction 2= Dissatisfaction 3= Average 4= Satisfactory 5= Highly satisfactory

Satisfaction towards News Paper 1 2 3 4 5

Design

Content

Number of pages

Customer Support

Satisfaction towards Delivery/Services 1 2 3 4 5

Delivery Timing

Condition of Newspaper at the Delivery Time

Condition of magazine at the Delivery Time

Renewal call end of the subscription date

Satisfaction towards content & culture 1 2 3 4 5

Market News & Market analysis

Start-ups & Technology

The stock market and mutual fund portfolio

Coverage of the Business News

Business Link magazine

17) Any Suggestions

………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………
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*************************************** THANK YOU ******************************************

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