Beruflich Dokumente
Kultur Dokumente
Corporate Identity
and Housestyle Guidelines
Why do we have a corporate identity
NDCS messages
Both the printed leaflet and the wording in Word format are
available through the Communications office and can be
used in other documents.
Clear space
X X
There should be a minimum ‘exclusion zone’
around the logo known as clear space. No other
elements should enter this clear space.
X
The clear space is determined by the measure
shown as ‘x’ and is equivalent to the height of logo width
the letter ‘D’ in the NDCS flag.
Logo positioning
amethyst pumpkin marine midnight
The prefered position for the NDCS logo on the
front of any publication is either in the top right Black only:
corner or the bottom right corner.
abcdefgh
Meta Book Meta Bold
abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
These are the NDCS house colours and the permissable tints to use:
amethyst Pantone: 667 Process: c52 m49 y0 k14 30% 50% 70%
midnight Pantone: 534 Process: c100 m80 y30 k5 30% 50% 70%
Amethyst is the major colour for NDCS and should Designers should be made aware that colour
be used on the face of all materials. splits given in some publishing software may
differ and that only the specifications shown here
One or both of either pumpkin and marine should
are to be used.
be used in addition.
Aside from any colours showing in a colour
Other colours from the palette can be used in
photograph or in illustrations, these are the only
addition as appropriate for the publication.
colours that should be used. The only exception is
Except for IDCS, midnight should only be used for for challenge events materials which have a
type and should be used for body text in separate brand identity.
preference to black.
For IDCS, the major colour is midnight and this
should show on the face of all IDCS materials.
The colours as printed on this document may not be completely true and should not be used for colour
proofing purposes. Please check with the print production coordinator.
The four elements of the
NDCS corporate identity 4
Our design style
Generally the NDCS look is colourful, bright, positive and bold.
Paper
Other important elements are:
When writing ‘the National Deaf Children’s We recommend using either a ‘silk’ finish coated
Society’, or abbreviating it to ‘the NDCS’, ‘the’ stock or a ‘matt’ uncoated stock.
should have a lower case ‘t’ (except when it
An environmentally friendly paper should be used
appears at the beginning of a sentence).
wherever practicable.
The NDCS is singular (an organization), so write:
The NDCS is taking part in…. Publications will often need to use a variety of
Clip art is not permitted and neither is wordart weights. We suggest that the minimum weight for
Dates should be written like this: text pages is 115gsm and for cover weights a
23 January 2005 minimum of 200gsm.
Checklist
1. NDCS logo
2. www.ndcs.org.uk
3. Registered charity no. 1016532
4. Date of publication
5. Contact details:
these will vary according to the specific publication – the general
leaflet shows the correct form of NDCS office contacts.
The National Deaf Children’s Society
15 Dufferin Street
London EC1Y 8UR
Phone: 020 7490 8656 (voice and text)
Fax: 020 7251 5020
ndcs@ndcs.org.uk
www.ndcs.org.uk
Registered Charity No 1016532
November 2005