Ooconn Solutions

A BRIEF SYNOPSIS
 History of the Project

• Started Quasi-Synchronous online

collaboration (QSC) Framework based on
Collaborative mind-maps for e-learning
– alpha-tested in April 2009 to Oct 2009.
– Feedback: Useful, but GUI needs to be improved
• Started work on the GUI
• Based on our feedback and keeping the
Target market in mind we have introspected
and made changes
• We have built a Platform which will support
multiple applications
– Broad base our offerings and will act as a Risk
mitigation factor
Confidential
 Vivadh Platform
• Vivadh is a Quasi-Synchronous online collaboration
platform that uses collaborative mind map principles
• Bridges the worlds of asynchronous communication
like email and synchronous communication like Face-
face discussion/chat
• Provides ‘natural’ structuring of discussions and carries
out multiple threads in a single discussion without
mixing up.
• Provides ways to control, orient and optimize
discussions
• Helps arrive at conclusions
• Provides optimized discussions in forums and
structured discussions around any online content

Confidential
 Vivadh Architecture

• Consists of three
components
– Collaborative mind
map layer
– Contextual
Communication Layer
– Methods and Tools
that facilitate
contextual
communication

Confidential
 Vivadh applications

• V-Mail
– Enriches the email experience of corporates as every email becomes a structured
conversation, usable for meaningful result-oriented discussion.
– Makes it easy to be referred and retrieved later
– Secure as critical documents are at only one place and not in personal folders
– Optimizes storage needs as attachments are stored in a central place,
discussions are stored in a central place and emails can be deleted from
personal folders
– Review documents in pdf format from mail
• V- Forum
– Enriches the Collaboration experience of Forum sites, Blog sites, Internet articles
– An 'inline service' in every blog, internet articles or forums enabling structured
conversation and result-oriented discussion
• V-Arena
– A web-based service for Brainstorming, Chat, Document Reviews. Enables
facebook discussions and tweets to be structured and result-oriented.

Confidential
 Product present Roadmap

Confidential
 Multiple applications

• Vivadh as a platform for structured, result-

oriented collaboration can give rise to
many applications
• Some examples are
– SMS based Collaboration
– Patient – Doctor Collaboration
– Car-pooling Collaboration
– Online shopping

Confidential
 Sales Strategy – V mail
• Positioning
– E-mail is very inadequate when it comes to structured ,
result-oriented discussion, storage and Retrieval.
– Yet E-mail is today the de-facto standard for Business
Communication
– There is a need for a solution like V-mail which will
provide structured discusision and retrieval capabilities
for an existing E-mail Solution
• Target the Enterprise markets
• Preferred approach will be a focused team which will
be assisted by a well trained Tele-marketing team
which be involved in Lead Generation
• Will also use the Web to interact with the customer to
achieve greater geographical Coverage with a small
team
• Will also use partnerships with existing email service
providers, mail management companies etc
Confidential
 Sales Strategy – V-Forum
• Positioning
– The number of Blogs and Forums have increased drastically over the
years
– Blogs and Forums are also being used by corporates to create and
manage opinion about Products
– There are user Forums existing for all major Hardware and Software
products
– The V-Forum can be used as a Back end Platform to run Forums and
Blogs
• Target and create partnerships with organisations who create
these Blogs/Forums
• Target industries which need to run Blogs/Forums as a support
mechanism to promote their products
• The strategy to reach out to the customers would be Web based
• Creating enough awareness in Industry circles as a backend
Service provider to run Forums and Blogs

Confidential
 Sales Strategy V-Arena

• Positioning
– Discussion Forums exist in all social networking sites
– Structured discussion on a specific topic not possible
– Host the V-Arena Application as a Web site dedicated to
support discussion on multiple topics
• Adopt appropriate measures to increase footfalls
in the site
• Build support for Facebook and Twitter to enable
people using these sites to use the V-Arena as a
platform for Discussion from within their
respective applications
• Promoting Ads and building Ad Revenue will be
the Business Model for this product
Confidential
 Projections

Confidential in INR
 Delays in Go to Market

• We have had delays in taking the Product

to the market primarily because
– We want to get the Business Model right
– This is not a generic product We have worked
on getting feedback to get our Positioning right
– If it is a single product offering we do not have
a fall back option if the product/application
fails to find favor with the customer
– We have converted it into a platform on which
we can build applications

Confidential
 Risks and Mitigation
• Not being able to sell the concept to
users
– Vivadh is a platform for online collaboration
– Product designed such that the basic
platform can be used to build multiple
applications
– We have conceptualized products in fields
such as education , Healthcare etc. which
we can convert into products
– Products apply to wide-spread market
segments in B-B (Corporates, Forum
owners, Email service providers) and B-C
(end users, facebook users, tweeters)
Confidential
 Competitive Landscape
• Not a generic product so there is no direct
equivalent product
• There are Indian and International
companies which make products for
Corporates for generic Collaboration, but not
equivalent to Vivadh’s positioning
• There are some international companies
which make similar products for V-Forum
services, not equivalent to Vivadhs’ features
– DisQus, V-Bulletin
• Not big names – not known in India

Confidential
 Going forward

• We have outlined our strategies and plans

for the next 3 years
• We have started looking at raising funds
• We are engaged with Indian Angel
Network and will look at other avenues
• The immediate need is to find funding for
our Go to Market initiatives
• We will start implementing our Go To
market strategies
– Not wait for Funding
Confidential
 Impact of MSME

• The grant has helped us to grow to a stage where

we have a platform which is 80 % ready and we
are looking at Go To Market strategies
• Without the grant, it would have been very
difficult to reach this stage
• VIT-TBI has offered us support in many ways.
Campus, Trials, Marketing Contacts, VC Contacts
etc.
• This journey would not have been possible
without your support and we are hopeful of your
continued presence at this crucial stage
• We are confident that we will with your help make
this a commercially viable and successful venture

Confidential
 Thank You

For further details contact:

rajarambalajee@yahoo.com;
knrangarajan@gmail.com