A Quick Guide To Understanding 


VOD Distribution

Modern Film Distribution

Congratulations! Making a feature film, short film or series takes
a lot of work. You have accomplished something most people only
dream about... And now that production is over, you and I both
know you’re asking yourself one important question:

“How am I going to sell this thing?”

If you are interested in accessing premium platforms like iTunes,

Amazon, Vudu, Google Play, Netflix, Hulu, Cable VOD, and others,
you will have to work with a distributor or aggregator.

Many distributors and aggregators (other than Distribber) work

on a revenue-share basis. They get your content onto popular
platforms. Then these companies keep between 15% and 50% of
any money your content makes over the length of the deal.

Keep Ownership
Signing away ownership of your content makes sense if a you get
a really awesome deal. The problem is, many distributors just
deliver content onto the digital platforms and move on.

To be fair, evaluating and encoding content, passing it through

quality control “QC” and being able to place it in the popular
platforms is valuable. But we don't think you should give up a
percentage of ownership just to get content on the platforms.

Distribber was created to help you access the premium platforms

without giving away ownership of your content. With Distribber,
you pay only for the VOD distribution services you want. You then
enjoy 100% of the benefit of your film’s success.

Understanding VOD - www.distribber.com

We call this the Distribber flat-fee-for-service model.

Price Versus Cost

Another thing you have to watch out for are distributors and
aggregators who participate in creative accounting. Go to any film
festival and you'll probably hear stories about filmmakers who got
ripped off. Or they ended up paying a gazillion dollars for
phantom marketing expenses or deliverables...

To counter all the creative accounting shenanigans, Distribber

created a transparent pricing model. Pay only for the services you
want. For example, with our iTunes package, the one-time fee
covers ingestion, encoding, quality control, review, delivery and
accounting. This is less than what some distributors charge for
the encoding alone!

Without putting too fine a point on it, you really only have to
make around 160-175 iTunes sales to make up for what you
invest in our service. After that, Distribber charges a small yearly
fee for account access, collection and sales stats.

Here's an illustration that compares Distribber price to cost of

revenue-share models:



Understanding VOD - www.distribber.com

Bottom line, if you can sell 160-175 units, it makes sense to
utilize the Distribber service!

Get Paid On Time

Out of everything we covered so far, one of the biggest pitfalls in
traditional distribution is receiving late payments. Nobody wants
to chase distributors for checks. It's painful and far from the
reason you got into this business. So Distribber solved this.

With Distribber, you will be provided your own dashboard where

you can see monthly sales stats by most platforms. Payout is
every three months. And you can choose to receive your money
via check or PayPal.

Understating VOD Platforms

Now that you understand the benefits of Distribber, we can focus
on your release strategy. Before you choose your platforms, it is
important to understand that Video On Demand is comprised of
several distinct categories, including TVOD, SVOD and AVOD.

Transactional Video On Demand (TVOD)

With TVOD, audiences can only watch your movie after they click
a “buy now” button and transact. Popular transactional platforms
include iTunes, Amazon AIV and Google Play.

Subscription Video On Demand (SVOD)

With SVOD, subscribers sign up for a service, pay a monthly fee

and have access to unlimited programming. Popular subscription
platforms include Netflix, Amazon Prime and Hulu Plus.

Advertisement Supported Video On Demand (AVOD)

With AVOD, content is paid for with commercials and other forms
of advertising.

Understanding VOD - www.distribber.com

Here in the United States, Hulu is a popular AVOD platform. Hulu
pays filmmakers a portion of the ad revenue.

Leverage VOD Release Windows

Moving into the marketplace without a comprehensive release
strategy could have unintended consequences. Here are best
practices you should consider when strategizing your release.

Most distribution professionals agree that that you should explore

your platform opportunities in the following order:

1. Transactional VOD

2. Subscription VOD

3. Ad Supported VOD

The reason for this VOD release sequence is simple. If you make
your movie available on Hulu and Netflix first, will anybody bother
pay for it on iTunes, Amazon or Google Play?

What Is Distribber?
Distribber is a video on demand aggregator that allows you to
access premium video on demand platforms without giving away
ownership of your movie. Pay only for the distribution services
you want. Then enjoy 100% of the benefit of your film’s success.

Find out more now:

Do you have a TV Series, Short Film or Feature Film? 


Click here and put the power of self distribution in your
hands.

  

Understanding VOD - www.distribber.com