Daniel Lore

1241 W. North Shore Ave, Apt 1G Cell: 630-347-3292

Chicago, IL 60626 Email: loredaniel29@gmail.com LinkedIn: www.linkedin.com/in/dlore
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MARKETING / TEAM LEAD / BRAND EXPANSION
Six years of educational, competitive, business, marketing, and management experience, with primary accomplishments in brand building,
market research, people and project management, and DECA. Considered a driven and passionate individual, with keen ability to analyze
business situations, create meaningful marketing content, and lead large groups. Recognized as professional, dedicated, results oriented and
a motivating leader. Working within diverse and unique environments, to achieve successful and measurable results.
Market Research Product/Brand Marketing & Launch Team Leadership Campaign Planning
Brand Expansion Field Marketing Customer Service Staff Management & Motivation
Safety Management Ellis & Associates Certified CPR Certified
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EDUCATION
Bachelor of Business Administration in Finance and Marketing August 2017-May 2021
Loyola University, Chicago, IL
Currently a sophomore at the Quinlan School of Business taking classes in Finance and Marketing including BSAD 220 and FINC 334
• Dean’s list: 2017
• GPA: 3.24
PROFESSIONAL EXPERIENCE
Merchandiser and Brand Ambassador
Lekkco Belgian Dark Chocolate Spread, West Chicago, IL January 2018-Present
Supporting in the successful launch of Lekkco Belgian Dark Chocolate Spread in the #1 grocery retailer in Chicago. Serving as the face of
brands for Lekkco, generating brand awareness and sales through engaging with consumers and educating about the product.
• Maintaining relationships on a store level to ensure successful launch and growth of the brand
• Merchandising products at all designated 150+ accounts by building strong store relations and maintained product reorders
• Educating consumers and sampling products in the Chicago land area in trial, events, and through field marketing efforts

Marketing Associate and Brand Ambassador

Ti22 Marketing, West Chicago, IL June 2017-Present
Collaborating and contributing to building the brand Lekkco in the Chicagoland area. Engaging with the public through sampling missions,
social media outreach, and event presence. Conducted market research for clients of Ti22 Marketing such as Lekkco and Limitless Coffee.
• Conceptualizing marketing objectives for Lekkco
• Led a team of 4 brand ambassadors at annual VeganMania event in Chicago that sampled over 1500 people; resulting in the sale of
more than 100 jars in one day
• Participated and led sampling and field marketing missions for Lekkco which contributed to over 2000 impressions with consumers,
resulting in over 500-unit sales of Lekkco during the holiday season (November 1st-December 31st)
• Creating and advising online media on Instagram and Amazon
• Creating extensive market research reports connecting brands with potential opinion leaders and consumers

Pool Manager
Itasca Park District, Itasca, IL April 2017-Present
Managed and oversaw a staff of 43 lifeguards and 10 cashiers. In charge of approving schedule changes, remediating lifeguards, weekly
trainings, cash-ins and cash-outs, staff and patron complaints, and leading a team of 15 people every day.
• Responsible for maintaining the safety of staff and patrons alike for a 1000-person capacity waterpark
• Accounting for the day’s revenue often exceeding $2,000
• Motivating and preparing lifeguards to maintain the safety of the waterpark following Ellis, CPR, AED, and First-Aid regulations
• Led and took part in 4 consecutive exceeding audits from Ellis & Associates for the safety and professionalism of the facility

AFFILIATIONS
Delta Sigma Pi International Business Fraternity January 2018-Present

Vice President of Marketing

DECA September 2013-May 2017
An active member of the Lake Park High School DECA chapter competing in events such as Sports and Entertainment Marketing, Automotive
Services Marketing, Business Services Marketing, Advertising Campaign, Start-Up Business Plan, and Buying and Merchandising Ops.
• Four-year State Qualifier, competing in 8 events at the state level, Top 10 State Finalist, 5 times, and Top 3 State Finalist, 3 times
• Two-year International Qualifier, competing at the International Career Development Conference in Nashville for Advertising
Campaign (2016) and Los Angeles for Automotive Services Marketing (2017)