Appendix:

Questionnaire:

FOOTWEAR SURVEY
Welcome to our footwear survey! Thank you for considering this questionnaire. Please remember that all
of your responses are confidential, and your individual information will be shared with nobody.
For the following questions, we would like to know a little about your background. Please answer all of
the questions honestly.
1. Are you a student at the University of Wisconsin-Milwaukee?
__Yes
__No
(Skip logic: if "no", subject skips to the end of the survey)
2. Are you at least 18 years of age?
__Yes
__No
(Skip logic: if "no", subject skips to the end of the survey)
3. Are you a student athlete at the university? If so, are you involved in NCAA Division I
programs, club sports, or both?
__Yes, Division I sports
__Yes, club sports
__Yes, both
__I am not a student athlete
(Skip logic: if "I am not a student athlete", subject skips to question 5)
4. Which sports do play? Please check all that apply:
__Basketball __Soccer __Volleyball
__Track/Cross-country __Swimming
__Other, please specify:
5. What is your gender?
__Male
__Female
__Prefer not to answer
6. What is your year in school? (Please check only one)
__Freshman __Sophomore __Junior
__Senior __4+ year senior
__Graduate student
7. Please the following information:
Age: ____________________
Major or Program: ____________________
8. Finally, which of the following would best describe you?
__Traditional student living on campus __Traditional student commuting
__Non-traditional student living on campus
__Non-traditional student commuting
Now we would like you to answer some questions about your choice of footwear. Please advance to the
next page of the survey and answer the questions honestly and to the best of your knowledge. (Page break
here)

9. On a scale of 1-10, how important is brand to you when purchasing shoes?

Not Very
Importa Importa
nt nt

1 2 3 4 5 6 7 8 9 1
0

10. Please answer the following questions regarding how you feel about the quality of Adidas
footwear:

Strongly Disagree Somewhat Neutral Somewhat Agree Strongly

disagree Disagree Agree Agree

Adidas is 1 2 3 4 5 6 7
a brand I
view to be
of higher
quality
than most
shoe
brands

In terms 1 2 3 4 5 6 7
of shoes,
Adidas is
the most
trusted
brand
name

Adidas 1 2 3 4 5 6 7
shoes
satisfy my
needs
more
than all
other
brands of
shoes.
I feel as 1 2 3 4 5 6 7
though I
can
always
count on
Adidas to
be a
premium
brand of
footwear.

11. What is the most important aspect of your footwear?

__That it looks good
__That it is functional in my daily life
__That it lasts long
__That it is comfortable
__That it is from a popular brand
12. Please rank the following footwear brands based on which one you think is the most
popular, #1 being the highest.
__Adidas
__Nike
__Reebok
__Puma
__VANs
__Converse
__DC
__Other, please specify:

13. Please answer the following questions regarding how you feel about the price of Adidas
footwear:

Strongly Disagree Somewhat Neutral Somewhat Agree Strongly

disagree Disagree Agree Agree

Adidas 1 2 3 4 5 6 7
footwear is
well worth
the cost that
I pay for it.

With all 1 2 3 4 5 6 7
factors
considered,
such as
availability
and
purchase
cost, Adidas
shoes are a
good value

With all 1 2 3 4 5 6 7
other
brands
considered,
Adidas
shoes are a
good value.

When I 1 2 3 4 5 6 7
wear Adidas
footwear,
they feel like
they are
worth the
cost.
14. All in all, I would consider Adidas footwear to be my most purchased brand of
shoes.
__Yes
__No
(Skip logic: if "no", subject goes to the end of the survey)
15. What has influenced your decision to purchase Adidas footwear the most within the last
year? (Please check only one)
__Advertisement
__Celebrity endorsement
__Word of mouth suggestion
__I have been an Adidas customer for more than one year
THANK YOU
You have reached the end of this survey. Thank you for your participation, and we will gladly consider
your input.
Have a great day!