In general, there are three purposes of business communication.

They are :
1) Informing
The first goal in business communications is to provide information relating to the business
world to the other, an example of a leader company wants employees who are expected, then
he placed advertisements in mass media, in which case each media has its advantages and
disadvantages views of reach and cost, for it must choose which media will be selected.
2) Persuading
The second purpose of business communication is to give appreciation to the other side so
that what is presented can be understood well and correctly, it is often done, especially related
to the affirmation confirmed customer orders or negotiations with customers, so that both
parties benefit together without being feel disadvantaged.
3) Collaborating
A third goal in business communications is a collaboration, or business cooperation between a
person with another person, through the communication fabric of the business person can
easily do business together, the present in line with fast advances in communications
technology, it is possible to use a variety of telecommunications media such as the telephone ,
faxes, cell phones, internet electronic mail, teleconference.

In doing business communications, there are two general benefits that can be obtained.
The second benefit are :
1) External benefits
Business communications with third parties that effectively have a positive impact in the
success of businesses and the efforts to build the company's image in the public eye.
For example: reports, brochures and business presentations are organized professionals can
enhance the corporate image.
2) Internal benefits
Ability to communicate effectively support the company's executive career.
8 things into consideration promoting executive career path;
a). Ability to work hard
b). management capabilities
c). Confidence
d). Kemempuan make sound decisions
e). Academic background
f). Have the ambition to get ahead
g). Ability to communicate effectively
h). Attractive
in business communications, there are six main elements, they are :
1) Have a goal; This means that business communication should have goals set
previously aligned with organizational objectives.
2) Exchange; In this case involving at least two or more of the communicator and the
communicant.
3) The idea, opinion, information, instruction; Is the content of the messages that
shape vary depending on the destination, the situation and condition.
4) Using a personal or impersonal channels which may be face to face, using a specific
media or media that reach millions of people simultaneously.
5) Using symbols or signals which are tools or methods that can be understood or
understood by the recipient to deliver the message.
6) Achievement of the objectives of the organization; One of the distinguishing
characteristics of the organization or the formal institutions of the information are
the destination predetermined by management.