POTA GLOBAL LOGISTICS INDIA PVT LTD

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1. Company profile

1.1 History of the enterprise

 Pota Global Logistics (India) Private Limited is a Private incorporated on 09 March

2007. It is classified as Non-govt Company and is registered at Registrar of
Companies, Chennai. Its authorized share capital is Rs. 30,000,000 and its paid up
capital is Rs. 29,700,000.It is involved in Inland water transport

 Pota Global Logistics (India) Private Limited's Annual General Meeting (AGM) was
last held on 30 September 2017 and as per records from Ministry of Corporate Affairs
(MCA), its balance sheet was last filed on 31 March 2017.

 Directors of Pota Global Logistics (India) Private Limited are Ranjeeth,

RavindranSajith, PrabakaranKaliappan, RadhakrishnanPrabhakaran and
AnnathurEkambaramBharathy.

 Pota Global Logistics (India) Private Limited's Corporate Identification Number is

(CIN) U61200TN2007PTC062673 and its registration number is 62673.Its Email
address is info@pota.in and its registered address is OLD NO 139 NEW NO 242
FIRST FLOOR VAGH ESTATE ANGAPPA NAICKEN STREET CHENNAI TN
600001.

 Current status of Pota Global Logistics (India) Private Limited is – Active.

1.2 Establishment of the company

FCL shipment
 A partially full FCL shipment is often less expensive to ship because there is none of
the consolidating and handling fees associated with loose cargo like in an LCL
shipment.
 With FCL shipping, you may ship in a 20-foot container, 40-foot container, or 40-foot
high cube container.
 Generally, if you are shipping 6 standard pallets in a 20-foot container or 12 standard
pallets or more in a 40-foot container, it might be more cost effective to ship your
cargo via FCL shipping than LCL shipping.
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  Most FCL shipments are door-to-port, but it is possible to ship FCL port-to-port, port-
to-door, or door-to-door. In the export and import business, the shipper is usually
responsible for the door-to-port portion and the consignee is responsible for everything
from the port of destination to his warehouse. However, you should refer to
the Incoterm agreed upon for clearer obligations and financial responsibilities and how
they’re divided between exporter and importer.

LCL shipment

 In ocean freight, LCL shipping stands for less than Container Load or groupage.

 When choosing LCL shipping, be it for an import or export, your cargo is consolidated
with other shippers’ goods to fill a container. The LCL shipping rate is determined by
volume and weight and you are charged only for the space the cargo occupies in the
container. When you book your LCL shipment, make sure to calculate as you will
need to provide this to your freight forwarder to obtain an LCL shipping quote.

Preparing your LCL shipment

 The most common cause of damage to LCL shipment is insufficient and/or inadequate
packing. Make sure you prepare your LCL shipment properly to protect your cargo.

 In LCL shipping, all goods must be palletized. If you are shipping boxed, crated or
loose cargo, these must be place on pallets.

Shipping loose cargo

 Loose cargo must be packed in cardboard boxes and/or packing material and placed on
pallets. Furniture and items that do not fit in boxes are also considered loose cargo and
must be wrapped in plastic and also placed on pallets.

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 Types of container

 Dry storage container

 Falt rack container

 Open top container

 High cube container

 Double door container

 Refrigerated container

 Tunnel container

 Tanks

 Car carriers

ICD

ICD means Inland Container Depot situated at inland points away from sea ports. ICD is a
term used in India in the field of Imports and Export of sea shipments. ICD is formed to help
importers and exporters to handle their shipments near their place of location. If the sea port is
away from the places of importers and exporters Inland Container Depot (ICD) helps them to
save time and money in the procedures and formalities. In Inland Container Depot (ICD), a
combination of services of sea custodian, customs department, carriers, freight forwarders,
customs brokers etc. are carried out to facilitate exporters and importers for smooth handling
of cargo.

For most exporters, importers, Customs house and shipping line agents, and even Customs
officers, there is no difference between Container Freight Stations (CFS) and Inland Container
Depots (ICD). In both the places, the imported goods or export goods are ordinarily kept

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before clearance by the Customs and where filing of Customs manifests, bills of entry,
shipping bills and other declarations, assessment and all the activities related to clearance of
goods for home consumption, warehousing, temporary admissions, re-export, temporary
storage for onward transit and outright export, transshipment, etc., take place.
So, CFS and ICD mean the same thing for many. However, they do not mean the same
facility, says the Central Board of Excise and Customs (CBEC).

Import and export over sea

Panama Canal

The Panama Canal is an artificial 82 km (51 mi) waterway in Panama that connects
the Atlantic Ocean with the Pacific Ocean. The canal cuts across the Isthmus of Panama and is
a conduit for maritime trade. Canal locks are at each end to lift ships up to Gatun Lake,
an artificial lake created to reduce the amount of excavation work required for the canal, 26 m
(85 ft.) above sea level, and then lower the ships at the other end. The original locks are 34 m
(110 ft.) wide. A third, wider lane of locks was constructed between September 2007 and May
2016. The expanded canal began commercial operation on June 26, 2016.

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Suez Canal

The Suez Canal is an artificial sea-level waterway in Egypt, connecting the Mediterranean
Seato the Red Sea through the Isthmus of Suez. Constructed by the Suez Canal
Company between 1859 and 1869, it was officially opened on 17 November 1869.
The canal offers watercraft a shorter journey between the North Atlantic and northern Oceans
via the Mediterranean and Red Seas by avoiding the South Atlantic and southern Indian
Oceans, reducing the journey by approximately 7,000 kilometers (4,300 mi). It extends from
the northern terminus of Port Said to the southern terminus of Port Tewfik at the city of Suez.
Its length is 193.30 km (120.11 mi), including its northern and southern access channels. In
2012, 17,225 vessels traversed the canal (average 47 per day).

The original canal was a single-lane waterway with passing locations in the Ballah Bypass and
the Great Bitter Lake. It contains no locks system, with seawater flowing freely through it. In
general, the canal north of the Bitter Lakes flows north in winter and south in summer. South
of the lakes, the current changes with the tide at Suez.[3]

The canal is owned and maintained by the Suez Canal Authority (SCA) of Egypt. Under
the Convention of Constantinople, it may be used "in time of war as in time of peace, by every
vessel of commerce or of war, without distinction of flag".

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1.3 Vision - Mission

Vision

 We have striven incessantly for the smoothness, rapidity, safety of material flows,
people and culture in the belief that it will create the prosperity.

Mission

 Our aspiration is to become the leading international trade gateway in the region by
supplying perfect seaport services and linking logistics chain activities.

 Thanks to modern technology and devotion, we contribute to the customers and

partners' prosperity. Together, we build working environment to encourage the
creativity, ensure the equal opportunity of development for our members as well as
create the value for the shareholders.

 We are proud of our contributions to raising the local development position, the
prosperity of community based on the ruler of environment protection and sustainable
development.

1.4 CSR Initiatives

The company is involved in various social activities towards empowerment of
poor and needy. An activity of the trust is exclusively aimed at developing the
driver community that forms the very back-bone of the logistics industry. The
trust is actively engaged in philanthropic activities regularly:

 Monthly eye camps.

 Financial aid to families from BPL category and needy children to enable them to
successfully complete computer training.

 Clothes to orphaned children

 Funding to construct park.

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2. Organization
2.1 Organization Structure & reporting relationship

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2.2 Geographical Spread

 Pota Global logistics India pvt ltd, parrys

Old No 139, New NO 242, 1st Floor, Angappanaicken Street, Parrys, Chennai- 600001,
Opposite High Court(Map)
 Pota Global Logistics India pvt ltd , belapur
Cbd belapur, Navi Mumbai – 400614, Near belapur Station and SakalBhavan
 Pota Global logistics India pvt ltd, Ramanathapuram
717, Trichy Road, Ramanathapuram, Coimbatore - 641045, OppAlvernia School
 Pota Global logistics India pvt ltd, Chennai
NO. 242, 1ST FLOOR, ANGAPPA NAICKEN STREET,, Chennai, Tamil Nadu,
600001, India
 Pota Global logistics India pvt ltd, Tiruppur
No. 8/128, New No. 8/407, AVP Layout Gandhi Nagar
Post, Gandhi Nagar,
Tiruppur-641603, Tamil Nadu, India

 Pota Global logistics India pvt ltd, Mumbai

No. 28, BalajiBhavan, Sector No. 11, Ground Floor,

Near Belapur Station,
Navi Mumbai-400614, Maharashtra, India

 Pota Global logistics India pvt ltd, Tuticorin

4th Gate North Bound Rd, Kurinchi Nagar, Muthammal

Colony, Thoothukudi, Tamil Nadu 628002

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3. Markets

3.1 Market share

NA

3.2 Advertising & Promotions

Since it has reputed regular customer, it doesn’t need any

advertising and promotions.

3.3 Logistics marketing

The internet is ripe with information on the power of B2B digital marketing, but most logistics
companies are choosing not to invest in their digital presence. The ironic part about it is, this
is the perfect industry for digital marketing (done right) to grow your business for 2 reasons:

1. Customer relationships rely heavily on trust. Digital marketing helps build trust!
2. Digital marketing gives you an opportunity to set yourself above the competition by
establishing your expertise.

We recently analyzed the websites of 20 randomly selected logistics firms in Florida.

Our results showed that only 35% had mobile optimized websites and less than half even had
basic web analytics installed on their site. In addition, our research indicates less than 5% of
logistics companies in Florida are using marketing automation or retargeting advertisements.

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These statistics are not surprising as logistics, supply chain and transportation industries have
historically relied on relationship-based selling to grow their business. But, when you don’t
have established relationships, how do you grow your business?

This is where logistics marketing strategies step in. Utilizing software such as CRMs,
Marketing Automation, or Audience Targeting to build and grow relationships with potential
(and current) customers can help grow your business more sustainably than current practices.

The lack of logistics businesses investing in online marketing creates an opportunity for your
organization to use these tactics to get ahead of the competition.

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4. Financials

4.1 Profit

The Logistics earns approximately 25crores annually

4.2 Financial Administration Functions

The financial administration functions are the activities the organization conducts to record,
summarize, translate and report transactions. This function enables the business to adopt
control measures for efficiency in the use of financial resources. Controls are achieved
through budgeting and internal audits, while sales volumes are used to provide information on
income. The financial administration function also enables the business to prepare financial
reports that include balance sheet, income statement and statements of cash flow on a
monthly, quarterly and yearly basis. This information enables top management to make
important decisions on the future of the business.

Managing Accounts Payable and Maximizing Collection of Outstanding Debts

The financial administration function regulates mechanisms for keeping track of expenses and
income. The function ensures that creditors are paid in time to avoid unnecessary costs like
late payment penalties and interest charges. Prompt payments also enable the business to take
advantage of cash payment discounts. The function also involves sending out invoices to
debtors and collecting outstanding debts to ensure that business activities are not affected due
to lack of money.

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5. Operations

5.1 Supply Chain management

"Supply Chain is the network of organizations that are involved, through upstream and
downstream linkages, in the different processes and activities that produce value in the form
of products and services in the hands of the ultimate consumer”

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6. Governance

6.1 Governing philosophy

 The new Benchmark

POTA Global Logistics combines the best of both worlds. Thus, a

leading company with four defined and ambitious objectives emerged:
More quality, More efficiency, More sustainability and "True
Handshake Quality".

 The Infrastructure

Locations, vehicles, transports, warehousing, international partners -

POTA Global Logistics simply offers more. These advantages in
infrastructure are unique and provide the basis for a real “power
services".

 The Quality

The mere size of a company is not essential; in the end, performance

and quality are the decisive factors. POTA Global Logistics optimizes
the synergies and potentials of two top companies, in order to be able to
offer top services to its customers. These services are the result of state-
of-the-art systems and processes as well as the most modern equipment.

 The Efficiency

You can clearly see the innovative spirit of POTA Global Logistics, if
there is a challenge to improve the performance. This applies to
automation and digitalization in all logistics areas.

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 The Sustainability

The best Austrian infrastructure opens new possibilities concerning the

reduction of traffic and CO2 emission. Due to the high shipment
volume, rail transports will be increasingly used. Moreover, the optimal
utilization of the vehicles reduces empty mileage. From the beginning,
POTA Global Logistics will use the new possibilities of E-mobility.
Good prospects for any company’s environmental balance.

 The Specialization

POTA Global Logistics "speaks the language" of numerous business

branches. This is the basis to further expand the envisaged
specialization according to the special features of each branch; among
other things, by employing customized products and special equipment.

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6.2 SWOT Analysis and Future Plan

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7. Organizational study

 Organization’s name : POTA Global Logistics India Pvt Ltd

 Name of the CEO : RANJEETH

 Date of establishment :2007

 Type of organization : private ltd

 Operation management : Logistics

 Other competitors: OM logistics, Seashell logistics, Blue Skies logistics, Kronos

logistics.

 Marketing strategies:

Logistics companies are responsible for transporting goods from point

A to point B and are often tasked with managing the flow of a product
from the time it leaves a manufacturing site, until it reaches the
consumer. To accomplish this task efficiently, logistics companies use
technology to dispatch and track packages throughout their journeys.
Development of a marketing plan for a logistics company is fairly
straightforward.

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 Sales /Distribution Structure

 Types of information system

Expert system

Decision Support Systems

Management Information System

Organization Information System

 Annual turn over

US$50 million - US$100 million

 Share value as on date

NA

 Highest and lowest share value

NA

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 Annual growth rate in percentage in the last 4 years in terms of turnover and PAT

25%

 Costing method followed

Job costing

 Pricing method

Bundle Pricing

 About customers

 Amazon  Benz  Audi

 Tommy hilfiger  Lee cooper  Adidas
 Peter England  HP  Dell
 Caterpillar  Fastrack  Tata

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 Organization structure

 Total number of employees at each level

100 employees overall

 Education level of employees

 Workers : uneducated, SSLC,HSC

 Skilled employees : diploma

 Supervisor and low level management : BE

 Middle and Top level management : MBA, Specialized course

 Average age of employees

25 years
 Average years of experience
2 years

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  Average no. of hours of training
8-10 hrs

 Training Budget

2-2.5% of the revenue

8. SWOT Analysis of a company

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9. Conclusion

This organization study acts as a bridge to bind the gap between my knowledge about the
corporate world to the actual face of the corporate. Thus, through this study I have learnt about
how an organization operates, what are the formalities to start a firm, how each department in it
works and overall, my internship at POTA Global Logistics (India) PVT Ltd, Chennai has been
a success. I was able to gain practical skills by working in such an environment, and make
connections that will last a lifetime.

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