EXECUTIVE SUMMARY

We came up with this business to change or break the boring daily

life in breakfast and snacks with breads and chips to more enjoyable and

fun adventure with the sweet Yema Spread in various flavor, and also to

give an employment for the locals of Pangasinan.

Our Sweet Delight Food Manufacturing offers you the one of a kind

experience about spread in the bread, experience the joy of eating

sweet spread in a nutritious way. We offer not only spread but also desert

in a small container and candy that made in Yema in various flavor to,

that are nutritious, affordable, and also good for desert. These products

are advertised through social media, commercial and special discount to

build more reputation and relation to the consumer.

VISION

We envision being the best producing of Yema Spread and other

sweet spread with a low price, nutritious and a high quality to export in

other country.

MISSION

To give our consumer a nutritious, delicious, quality and affordable

product that fit for everyone. We want to rule the Yema Spread

manufacturing in the Philippines and a quality product to be exported to

other country.

OBJECTIVES

 To be the best Yema Spread producer nationwide

 To grow more supply that can meet the demands needed

 To raise sales, profit and employee

 To expand the organization nationwide

BACKGROUND

Yema is a candy-like, custard-based Filipino dessert. Try this sticky-

sweet yema spread recipe: you can spread it on toast or use it to top

other desserts like cupcakes, bread pudding, or ice cream. It tastes just

like the classic yema dessert but with a spreadable consistency that is

very versatile. If you're a coffee lover, you can add a few tablespoons of

instant coffee for a coffee-yema spread. Yema is Spanish word means

“egg yolk”, as the main ingredient is egg, eggs contains vitamin A, D, E, K,

B6, calcium and zinc.

NEEDED INGREDIENTS AND PROCEDURES

INGREDIENTS AND MEASUREMENT

 4 egg yolks

 1 tbsp. cornstarch

 1/2 can evaporated milk

 1 can condensed milk

 1/2 pack nestle cream

 1/2 tsp. vanilla

 1 1/2 butter

STEPS and PICTURES :

1. Mix all the ingredients and mix them thoroughly.
2. Then cook in low fire with continuous stirring until it a bit sticky.

3. Mix up to 4 – 5 hours until it sticky.

 4. Remove pot from the stove then cool, then you can now put it to

they’re container.

MARKETING PLAN

The information below shows the strategy plan based on the

product concept and brainstormed ideas it includes the feature of the

product, the target market and marketing strategies.

PRODUCT

We decided to sell this product because it easy to find and cheap

raw materials that have a quality, affordable, and nutritious outcome. It

also easy and fast to make or produce.

TARGET MARKET

Our product is cut into various categories, like yema spread in

pouch, candy and spread with several of flavor to. Considering our

product, the target market that were going to penetrate is parents and

elementary to college students. Our product is not only sweet, but also

nutritious, affordable and also good for desert.

MARKETING STRATEGIES
ADVERTISEMENT

We will use:

Social media sites it’s one of the best way to promote the product to

the consumer it is a fast and convenient to

Flyers this is for the potential customers that walks near you to know

more about your food product

Public relations this is easily present the product to friends,

acquaintance and relatives.

PROMOTIONS the advertisement above is information about the products,

discounts and special offers to our valued consumer.

We will use:

COMMERCIAL to attract more consumers through social media and

television.

SPECIAL DISCOUNTS for the consumer that purchased wholesale.

BUNDLED OFFERS this is to attract customers to buy a bundle with an

affordable price.

COMPETITIVE ANALYSIS

COMPETITORS

LADY’S CHOICE CHEEZ WHIZ

 They both have reputation and well known product, they are both

ruling the spread industry and have a regular customer that trusted them.

They are one of the best and largest spread supplier in the entire

Philippine’s.

Comparison chart of Competitors

SIMILARITY Lady’s Choice Cheez Whiz

Market Strategy Very good Very good

Market shares% Good Good

Quality Good Good

Location Very good Very good

Size of Facility Large Large

Reputation Very good Very good

Taste Good Good

Pricing Average – Average -

expensive expensive

Advantage of our product

Pricing because of the easy to find and cheap raw materials or ingredient

that have a quality and nutritious outcome or output.

SWOT ANALYSIS

STRENGTH WEAKNESS

 Easy to find and cheap  Building Public relation

materials that have a quality we have offering quality

and nutritious outcome. product and have special

 Marketing: Aggressive discount for our consumer, so

and focused marketing that it going to become loyal

campaign with clear goals to us. yet.

and strategies.  Lack of capital: as a

student’s we are also short in

funds because we also have

personal expenses as a

students

OPPORTUNITIES THREATS

 Affordable: it has cheap  COMPETITION: Our

but quality materials in competitor sell almost similar

making the product. product and has a loyal

 Building Public relation costumer and a well-known

we have offering quality name, establishments and

product and have special have new technology.

discount for our consumer, so  LOCATION: We just

that it going to become loyal started our business so we are

to us. struggling for good location.

 PRODUCTION COST

MEASUREMENT & INGREDIENT PRICE

4 EGG YOLKS P 20

1 tbsp. CORNSTARCH P 5

1 can EVAP P 13

½ pack NESTLE CREAM P 24

½ tsp. VANILA P 2

1 ½ BUTTER P 30

FLAVORING P 40

WOODEN STICK P 20

OVERHEAD EXPENSE:

FARE P 40

GAS P100

STICKER OF THE PRODUCT P 34

TOTAL P328 * 22% = P 72

P328 + P72 = P 400

P 400/5 per 250mg =

P 80

PRODUCTS & MEASUREMENT PRICE

YEMA DESERT 78mg P 25
YEMA SPREAD 250mg P 80
FACEBOOK PAGE:

PRODUCT LOGO
 THE BUSINESS PLAN
OF

SWEET DELIGHT FOOD

MANUFACTURING

Submitted by: GROUP 1

Submitted to: Mr. Edmon M.Fernandez