COMMECS

INSTITUTE OF BUSINESS & EMERGING SCIENCES

Consumer Research Questionnaire
Dear Sir/Madam,
We, a group of student from CIBES are conducting a survey on Consumer Loyalty. Please help us in this survey
process by filling the Questionnaire given below. Your cooperation will be highly obliged.

1. Are you aware of any cement brand? If yes, then name some of them.

1)
2)
3)
4)

2. Have you ever purchased cement?

(1) Yes________ (2) No________

3. How much quantity of cement have you purchased last time? Select the given option

(1) More than 300 bags

(2) 200 to 300 bags

(3) Less than 200 bags

4. Which factors do you consider while selecting brand of cement?

(1) Quality ______ (2) Brand image ______ (3) Price _______ (4) Availability______

5. Whom do you refer before selecting brand of cement?

(1) Retailers/Dealer_________ (2) Friends __________ (3) Architect / Engineer ________ (4) Family
members’ ________ (5) Previous users’ ________

6. What are the delivery charges that you have paid for cement purchase?

(1) Rs. 5/- per bag _______________

(2) Rs. 6 to Rs. 10 _______________
(3) Adhoc amount _______________
(4) No charges / free _______________

7. Which of the following brands of Cement__________ do you prefer to buy most of the time?
 Lucky cement
 Power cement
 Attock cement
 Kohat cement
  Other ___________________

8. Material quality of your preferred brand in the following scale:

 Excellent
 Good
 Moderate
 Acceptable
 Worst

9. Rate the quality of Lucky Cement in the following scale:

 Excellent
 Good
 Moderate
 Acceptable
 Worst

10. Do you think that price charged for Lucky Cement is justifiable?
 Yes
 No

11. Which of the following characteristic best justifies your answer to Q4? (Please tick one or two options
only)
 Quality
 Ingredients
 Image
 Other

12. What three (3) advertising techniques used by Lucky Cement do you notice the most?
Newspaper
Radio
Direct mail
TV
Window displays
Billboards
Other (please specify) ___________________________________

13. Which of the following media influence you most to buy a brand?
Newspaper
Radio
Direct mail
TV
Window displays
Billboards
Other (please specify) ___________________________________

14. How many times did you use it when you are in need to use cement?
  Once time in whole life
 Sometimes
 Depends on your need
 Other (please specify) _____________

15. Describe how much you like Lucky Cement: (Where 5 represents best and 1 represents worst)
5 4 3 2 1

16. On a scale of 1-5, do you think the advertisements of this brand are effective?

5 4 3 2 1

17. On a scale of 1-5, how much do you like the material of this brand?
5 4 3 2 1

18. Rate your favorite brand of Lucky Cement on the basis of following attributes
a. Material:
Excellent Very Good Good Fair Poor

b. Ingredients:
Excellent Very Good Good Fair Poor

c. Strong:
Excellent Very Good Good Fair Poor

2. Any suggestions to improve this brand?