Writing For Impact 3a-4b (With Key)

KHOA NGOẠI NGỮ KINH TẾ
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1. Read the letter below and answer the questions. Note that the paragraphs
are in the wrong order.
1. What is the purpose of the letter?

To invite the recipient to the launch of a new product
2. Does the writer know the recipient?

No – it’s a speculative letter
3. What is the recipient expected to do?
Reply if they can attend or not attend the launch

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C E A D B
“a(n) is used because it’s the first time the new product has been mentioned.
The product has already been mentioned in the first paragraph, so “This” is
used to refer back.
“the” is used because the snack has been mentioned before.

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How about
Would you like to
would like you to
writing to invite you

would like to
Why don’t you
“Why don’t you …?”

and “How about …?”

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Thank you for your letter inviting me to / Many thanks for the invitation to
I would be happy to attend
Unfortunately, I am unable to attend
Letter A
Letter B
Letter A
Letter B
Letter A or B
Letter A or B

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Model answer

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recipient / reader sender’s
title

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line

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This is a formal invitation, so yes, it fits in what the two speakers said in 2.

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Suggested answers (variations in wording are possible)

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Model answer – accepting the invitation

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Model answer – declining the invitation

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CONTENT
Is a report necessary?
What’s the purpose of the report?
What are the main points you want to make?
Does the research / evidence support these points?
What’s new / interesting in the report?

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CLARITY
Be as concise as possible
Don’t use language that is too formal
“SKIM” VALUE Busy managers don’t have time to

read it all.
They may only read parts of it
WRITING IS A PROCESS
Spend time
Plan
Write a draft
Review it
Check it

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I
D
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H

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Contents
Executive summary
Introduction
Findings
Conclusion
Recommendations
Appendix
Bibliography

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Research
Recommendations
Findings

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Conclusion
Conclusion
Introduction

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Model answer

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Generating content
Focusing / Selecting
Structuring / Organising
Drafting

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Possible questions
 How were the two preferred options chosen?
 How long are the leases?
 Are they renewable?
 How much office space is available?
 Does this meet our needs?
 How much is the cost per m 2?
 How soon can we move?
 How much will the move cost?
 How long will the move take?

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Why report? 2 main options; recommend
Option B
2 options and recommendation
Why 2 options? What research done – desk,

estate agents, landlords and visits
Option A – 5-year lease, 500 m2, €24 m2, move =

€20,000 / Option B – 5-year lease, 600 m2, €20
m2, move = €50,000
Both options have benefits
Option B – long-term benefit – flexibility and

lower cost

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CLASS ACTIVITY (30 minutes)
- Work in groups of 4 or 5
- Create a theme/ topic/ slogan…. for our
class team-building (the one you discussed
in the previous class)
- Design an invitation for your pen pal from
England to attend. He/she is a successful
entrepreneur. This is also an opportunity for
your start-up.
CLASS ASSIGNMENT 1 (2 WEEK)
-Make some international friends, then write them a

letter & ask them to reply a.s.a.p
- Post the photos of the 2 letters/ emails in our class
FB group.
CLASS ASSIGNMENT 2 (1 WEEK)
- Work in groups of 4 or 5
- Send 1 or 2 of your groups members to make some
research about the venue you are planning to hold our
class team-building activity next month.
- Write a report to summarize the possibilities of the
plan.
Possible questions
 How was the preferred place chosen?
 Are they new and fashionable? Are they spacious?
 How far is it from here? How long does it take to get there?
 What are some options for transportation?
 Does this meet our needs?
 How much is the cost?
 How soon can we sign the contract?
 ……….

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Writing For Impact 3a-4b (With Key)

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KHOA NGOẠI NGỮ KINH TẾ

1. What is the purpose of the letter?

2. Does the writer know the recipient?

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writing to invite you

Why don’t you

“Why don’t you …?”

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I would be happy to attend

Unfortunately, I am unable to attend

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“SKIM” VALUE Busy managers don’t have time to

KHOA NGOẠI NGỮ KINH TẾ

KHOA NGOẠI NGỮ KINH TẾ

KHOA NGOẠI NGỮ KINH TẾ

KHOA NGOẠI NGỮ KINH TẾ

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2 options and recommendation

Why 2 options? What research done – desk,

Option A – 5-year lease, 500 m2, €24 m2, move =

Option B – long-term benefit – flexibility and

KHOA NGOẠI NGỮ KINH TẾ

-Make some international friends, then write them a

CLASS ASSIGNMENT 2 (1 WEEK)

KHOA NGOẠI NGỮ KINH TẾ

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