Beruflich Dokumente
Kultur Dokumente
email:archiejatau@gmail.com
Table of Contents
CHAPTER 1................................................................................................................................3
1.0 Executive Summary.................................................................................................3
1.1 Objectives................................................................................................................3
1.2 Mission, Vision and value........................................................................................3
1.3 Key to success..........................................................................................................4
CHAPTER 2................................................................................................................................5
2.0 Company Summary.................................................................................................5
2.1 Company Ownership...............................................................................................5
2.2 Start Up Summary...................................................................................................5
2.3 Company Location...................................................................................................5
2.4 Legal Issues..............................................................................................................5
CHAPTER 3................................................................................................................................6
3.0 Business Description...............................................................................................6
3.1 Product and Services...............................................................................................6
3.2 Quality of Product...................................................................................................7
3.3 Affordability Of the product....................................................................................7
3.4 SWOT Analysis.........................................................................................................8
3.5 Competitive Comparison.........................................................................................8
CHAPTER 4................................................................................................................................9
4.0 Market Analysis.......................................................................................................9
4.1 Market Segmentation.............................................................................................9
4.2 Lead Time................................................................................................................9
4.3 Target Market........................................................................................................10
4.4 Marketing Strategies.............................................................................................10
CHAPTER 5 .............................................................................................................................11
4.0 Human Resource...................................................................................................11
CHAPTER 6..............................................................................................................................12
6.0 Financial Plan.........................................................................................................12
6.1 Current Sales…………………………………………………………………………………………………….12
6.2 Income Statement Projection...............................................................................14
6.3 Balance Sheet........................................................................................................14
6.4 Break-even Analysis...............................................................................................15
6.5 Ratio Analysis........................................................................................................15
(1) They must know their target market and by knowing this they have a competitive
advantage that allows them to have an edge on the competitors.
(2) They must also know their value chain which is a series of transactions between all
participants that influences the final product. A value chain is a place where the
businesses need to be in order to identify the needs of its target market.
1.1 Objectives
1. To create a video production based enterprise whose goal is to gain customers trust
and loyalty.
2. To increase the efficiency of our production by 10% a year.
3. To develop a successful and sustainable enterprise, surviving off its own cash flow.
4. Achieve positive cash flow once production and marketing begins.
5. To stimulate the local economy by adding value.
McChatij Enterprises’ mission is to offer its customers with a high quality video. We are
committed to providing quality and value that our customers expect. McChatij
Enterprises uses its strategy, staff, and systems to provide each customer with a
seamless three-part customer experience -- service product, service environment, and
service delivery -- each part of which meets or exceed our customers' expectations.
Our VISION is to become a respected company -- as measured by our customers, our
employees, and the community we live in.
Our VALUES are critical to our success. They are the strong foundation of McChatij
Enterprises, defining who we are, and set us apart from our competitors. They underlie
our vision of the future.
McCHATIJ ENTERPRISES Page 3
These values include:
• Performance excellence: We act as responsible owners, always seeking to meet or
exceed expectations.
• Teamwork: We act as a team, committed to each other, and bound by trust and
loyalty.
• Integrity: We treat one another, and all our stakeholders with dignity and respect.
Honesty, ethical behaviour, and integrity are fundamental characteristics of our business
conduct.
1.3 Keys to Success
The company is a partnership ownership structure owned by Archie N. Jatau and Sule
Emmanuel Avong
We begin as a region based business with little overhead. A 10million naira funding is
needed to cover the expansion costs; the funds will be used exclusively to buy
equipment, based on the list that will be made available. Our cash-flow analysis
demonstrates the company's ability to manage its resources and meet its obligations,
while maintaining adequate liquidity and generating positive cash flow. The following
equipment will be needed for a studio set up and operation. Below is a list of equipment
needed and cost:
Cameras x 2 N 3,000,000
Drone N 1,000,000
Tripod Stand x 4 N 80,000
Camera Light x 4 N 440,000
Three Point Camera Light Kit N 40,000
Short Gun Microphone N 90,000
Boom Pole N 300,000
Desktop Computers x 2 N 300,000
LCD Monitor N 235, 000
Generator N 240,000
Channel Mixer N 80,000
Furniture & Fixtures N 300,000
TOTAL N 6,065,000
McChatij Enterprises is located along Sir Ibrahim Yakowa Way Kamazou G.R.A of Chikun
Local Government Area in Kaduna State. Because there is the availability of basic amenities
for the production. And also cheap labour and high rate of customers.
McChatij Enterprises is an entertainment (a music and events coverage and film production)
company. It produces home movies in English and the 3 main local languages. McChatij
commenced business in May 2016. It has produced and sold 16,000 CD/DVDs since then. It
also offers services for social events and political rallies. Its average monthly sales’
(excluding coverage services) is N382, 000. Its value proposition is to provide entertainment
through quality home video films and music cassettes in local languages performed by local
people which the local people love and identify with thus exceeding customer expectation.
Its key strengths are:
1. Its discs quality which is high comes with water proof packaging
3. It is situated in a High Street in a new layout Kamazou area of Kaduna metropolis with
little competition in the immediate vicinity.
The company will mainly be focused on the higher income generating type of stories
(movies) McChatij Enterprises has compiled an exciting and diverse roster of comic and
good actors, these highly talented actors will enable McChatij Enterprises penetrate the
movie market place quickly. And also cover events with its creative crew by giving it a good
state of arts and professional finishing. Below is our first product and currently on the
market:
The quality of the product is excellent as the type of cameras and other equipment are high
quality equipment and the CD and DVD production is of high standard which is a critical
success factor.
The product is very much affordable compared to the competitor’s product where the
packaging can be easily damaged by water and also the disc used are of low quality and
industry standards.
Strengths Weaknesses
Great production capability. Financial constraints.
Great commitment and drive from team Need training in graphics and design.
Cost advantages.
Innovative culture.
Opportunities Threats
Continued increase in population.
Volatile political area.
Technological innovations like animations
and new distribution channels like mobile Government policies.
and internet have opened up doors for
new opportunities. Piracy poses a major threat.
McChatij Enterprises distinguish itself through the commitment it undertakes with each of
its products. Contrasting the typical scenario in which a movie company spends more
money producing the movie than they do in its marketing and promotion, McChatij
Enterprises utilize a stable of experienced and resourceful producers to ensure the highest
quality product within established production budgets. This, in conjunction with the
Financing and expertise necessary guarantee the incentive necessary to create "winning"
products in the marketplace. All of our competitors specialize in one aspect of video
production. We are diversified company and we believe that there will be no down period
for us. We are not seasonal based, our services are offered throughout the year. With our
diversity, we are able to attract some organizations that like to entrust one company to
handle all of their affairs.
The main market segments are: a) individuals (retail customers) accounting for more than
90 percent of our sales, and b) local businesses (corporate customers). Because McChatij
Enterprises business model incorporates both B2B and B2C customers, we have utilized a
two-pronged approach to identifying our target market. B2C customers, such as couples or
families planning a wedding or party, typically have an expressed interest in our services, so
the focus has been on using inbound marketing techniques as well as traditional advertising
to communicate our services to them. Conversely, some potential B2B clients do not have
an understanding of the applicability and affordability of video to promote their services, so
we are actively developing this market by communicating the benefits of video use For
example, major corporations have a clear-cut market strategy that includes web-based,
print, broadcast, and radio advertising plans which are managed by either in-house or
outside agencies, but often small- to medium-sized businesses assume that video
production is beyond their available budget or not relevant to their operations. By
outreaching to these potential customers through business associations and government-
support agencies, we will increase local awareness of how our services can provide smaller
businesses with a competitive advantage at an affordable cost. With continued growth in
the area, opportunities to sell movies will increase. The company will sell to individuals, but
it will also accept some occasional (events) jobs to individuals and companies in the area.
Our customer is defined as any individual or organization that has need for one of the
services we provide. Our target customers are as follows: Television stations, future brides
and grooms, families
For our B2C customers like couples planning a wedding, we have made the most of our
ability to provide them with a finish video faster than the industry standard. “Have it Before
the Honeymoon’s over” has become our motto for this market segment, owing to the fact
that our lead time for this and for parties is less than one week after the video is shot. For
our B2B customers, lead times depend on the size of the project. A straight forward shoot
with minimal graphic effects for a 30-second commercial will have lead time of one week. A
complicated long-form video shoot with multiple levels of graphic rendering will have a lead
time of one month or more.
The target market McChatij Enterprises is very diverse, but will clearly target the intended
market, based on cultural/traditional and social preferences. McChatij Enterprises will have
distribution lines in the across the country and beyond, and therefore target the residents of
those regions.
Packaging
Designing and packaging should be attractive and perfect because they gear the product
and door to door sales.
HUMAN RESOURCE
Staffing is on a per-project basis. Sourcing is typically done through repeat hires and
referrals. McChatij Enterprises only has one permanent person on the Management Team
aside the owners that has five years of movie production and directing experience including,
the making of and the production of Movies. The years of experience we hope to gain &
maintain in both the business and creative sides of Movie publishing operations will enable
McChatij Enterprises to generate profitable revenue for years to come. Our management is
expected to use resources wisely, operate profitably, pay debts, and abide by laws and
regulations. Our management philosophy is based on team work, responsibility, and mutual
respect. People who will work at McChatij Enterprises want to work at McChatij Enterprises
because we have an environment that encourages creativity and achievement. Staffing is
categorised below:
ORGANISATIONAL CHART
CEO
Executive
Operational Level
Level
Film Asst. Production Film Sound
Crew Marketing
Director of
Administrator Director Artist Editor Mixer Member Officer
Photography
s
RESPONSIBILTIES
Executive Level
This level of the Film Company hierarchy features all the jobs profiles at central executive level.
These professionals work according to the orders of the CEO and take care of the entire team
provided to them respective of their field. Following are the profiles that get hold of middle level in
the Company hierarchy
1. Film Administratot
2. Assistant Director
3. Production Artist
McChatij Enterprises will generate over N 9, 000,000 in sales revenue in 2018 and N 16, 000,000 in 2019. Within five years McChatij aims to be making N 25, 000,000
per year.
Revenue 374,800 395,800 401,200 450,000 564,000 602,000 574,800 585,400 401,200 4,349,200
374,800 395,800 401,200 450,000 564,000 602,000 574,800 585,400 401,200 4,349,200
374,800 395,800 401,200 450,000 564,000 602,000 574,800 585,400 401,200 4,349,200
CD/DVD Production
105,881 111,814 113,520 130,500 163,560 174,580 166,692 169,766 116,348
cost 1,252,661
Labour 37,480 39,580 41,700 45,000 56,400 60,200 57,480 58,540 40,120 436,500
Packaging 2,500 2,800 3,200 3,900 4,300 4,800 5,200 5,800 3,200 35,700
Transportation Cost 3,500 0 7,000 9,500 11,000 16,000 14,700 15,300 7,000 72,700
Fueling 3,500 5,000 9,000 11,500 18,000 14,000 10,200 14,500 11,000 96,700
Others 10,000 8,500 15,000 22,530 15,220 28,250 23,000 18,230 15,000 155,730
Accomodation 10,000 36,000 33,000 28,000 32,000 33,000 26,000 25,000 33,000 256,000
Feeding 7,200 7,800 12,300 15,580 18,250 25,000 29,500 29,270 12,300 157,200
Marketing Expenses 44,730 26,000 34,420 48,250 49,230 53,810 62,515 56,260 43,420 418,635
Bank Charges 2,105 2,680 500 200 250 480 340 220 500 7,275
TOTAL C P O
226,896 240,174 314,960 368,210 395,627 392,886 281,888
269,640 410,120 2,889,101
CASH ON HAND
[Beginning of month] 110,000 257,904 413,530 548,570 936,240 1,115,413 1,307,927
413,530 744,360
C 1,427,239
INDIRECT COSTS
Rent 200,000 0 0 0 0 0 0 0 0 0 0 0 200,000
ng & other Production Expenses 3,500,000 0 0 0 0 0 0 0 0 0 0 0 3,500,000
CAPITAL COSTS/FIXED ASSETS 0 0 0 0 0 0 0 0 0 0 0 0 -
Equipment 6,065,000 0 0 0 0 0 0 0 0 0 0 6,065,000
Bank Charges 2,000 3,000 1,500 1,000 2,000 2,000 40,000 3,000 1,500 2,000 2,000 2,500 62,500
TCPO B
10,200,200 500,700 534,900 634,400 643,100 575,100 648,100 620,900 513,200 577,400 593,900 885,089
#REF!
COH [Beginning of month] 1,427,239
C 1,907,039 2,236,339 2,661,439 2,987,039 3,333,939 3,748,839 4,090,739 4,479,839 4,996,639 5,479,239 5,995,339
CP [End of month]
1,907,039 2,236,339 2,661,439 2,987,039 3,333,939 3,748,839 4,090,739 4,479,839 4,996,639 5,479,239 5,995,339 6,320,250
A-B+ C
INDIRECT COSTS
Rent 200,000 0 0 0 0 0 0 0 0 0 0 0 200,000
Bank Charges 3,000 4,000 1,500 2,000 2,000 2,000 2,000 3,000 2,000 2,000 2,000 2,500 28,000
CASH PAID OUT 4,572,500 564,250 502,500 624,500 688,250 716,700 563,750 625,500 685,250 498,000 498,000 737,365 11,633,685
INDIRECT COSTS
Rent 300,000 0 0 0 0 0 0 0 0 0 0 0 300,000
Bank Charges 3,200 2,800 3,210 2,740 1,940 2,500 3,520 3,240 3,510 2,000 2,560 2,640 33,860
CASH PAID OUT 6,233,450 550,820 611,010 608,390 689,770 668,930 587,310 594,840 689,260 705,100 573,360 923,755 16,097,690
CASH POSITION
(Beginning of 11,633,685 6,450,235 7,219,415 8,068,405 8,922,015 9,882,245 10,803,315 11,634,005 12,459,165 13,419,905 14,434,805 15,221,445
Month)
CASH POSITION
6,450,235 7,219,415 8,068,405 8,922,015 9,882,245 10,803,315 11,634,005 12,459,165 13,419,905 14,434,805 15,221,445 16,097,690
(End Of Month)
TOTAL COSTS Profit & Loss items (before adjustments)
-5,180,250 771,980 852,200 856,350 962,170 923,570 834,210 828,400 964,250 1,016,900 789,200 878,885 4,497,865
EXPENSES
Labour 3,180,000 1,659,000 1,790,000
Assembly 113,000 248,850 268,500
Utilities 60,000 60,000 60,000
Depreciation 72,700 178,115 198,689
Others 120,000 4,091,500 5,614,620
TOTAL EXPENSES 3,545,700 5,739,765 7,931,809
NET PROFIT 4,846,500 6,039,135 4,777,291
Tax 484,650 603,914 477,729
NET PROFIT AFTER TAX 4,361,850 5,435,221 4,299,562
6.3 Balance Sheet Projection
McChatij Enterprises is expected to break even in the second month of the first year of operations. With the sales of
8,400 units of DVDs