Request: What is the market size of the home improvement industry?

INSIGHTS

- The market size of home improvement industry in 2017 amounted to $435.41 billion.
- The total annual online home improvement sales amounted to $40.26 billion.
- The total annual offline home improvement sales amounted to $395.15 billion.

In this study, we found that the market size of home improvement industry for both offline and
online sales amounted to $435.41 billion in 2017, at which $40.26 billion was attributed to online
sales. Please refer to our attached spreadsheet for this study. Moreover, below is a detailed
explanation of our methodology and findings.

METHODOLOGY

We initially started the research by searching for the market size of home improvement industry
from online industry reports, market analysis, media news reports, and press releases such as
Statista, Digital Commerce 360, Home Improvement Research Institute, and many more. Based
on these sources, we found an online industry report published by Digital Commerce 360
pertaining to the annual sales of hardware and home improvement industry. To identify whether
hardware belongs to the home improvement space or not, we checked Home Improvement
Research Institute for additional information, and found that hardware is a part of home
improvement space. We then proceeded to compute for offline and online annual sales. The
online home improvement sales are publicly available ($40.26 billion), including the total annual
sales in 2017 ($435.41 billion). To compute for the annual offline sales, we deducted the annual
online home improvement sales to the total annual sales: $435.41 billion - $40.26 billion =
$395.15 billion.

TOTAL ANNUAL OFFLINE AND ONLINE SALES OF HOME IMPROVEMENT

INDUSTRY

According to Digital Commerce 360, the total annual retail sales of home improvement industry
in 2017, including both online and offline stores, amounted to $435.41 billion. Online sales
represented 9.2% (or $40.26 billion) of the total annual retail sales, while the remaining 90.8%
(or $395.15 billion) was accounted for offline sales.