Dawn The Case

2017-2018
Advertising Tariff
Effective August 1, 2017
Marketing Department
Pakistan Herald Publications (Pvt) Ltd.
2nd Floor, Haroon House
Dr. Ziauddin Ahmed Road
Karachi 74200
Ph: +92-21-35613047
F: +92-21-35637278
Page 1 of 18
Weekday Advertising Rates
Weekday Base Rates
Nationwide: Rs. 3,980 per col/cm
Karachi-Only: Rs. 2,180 per col/cm
Lahore-Only: Rs. 1,200 per col/cm
Islamabad-Only: Rs. 1,200 per col/cm
Page 1 – Front Page (Colour)

Size Col/Cm Premium Nationwide Cost
15x8 120 150% Rs. 1,194,000
Page 2 – National (Colour)

Size Col/Cm Premium Nationwide Cost Khi-Only Cost Lhr-Only Cost Isl-Only Cost
54x8 432 50% Rs. 2,579,040 Rs. 1,412,640 Rs. 777,600 Rs. 777,600
27x8 216 50% Rs. 1,289,520 Rs. 706,320 Rs. 388,800 Rs. 388,800
27x4 108 50% Rs. 644,760 Rs. 353,160 Rs. 194,400 Rs. 194,400
15x8 120 50% Rs. 716,400 Rs. 392,400 Rs. 216,000 Rs. 216,000
15x4 60 50% Rs. 358,200 Rs. 196,200 Rs. 108,000 Rs. 108,000

27x8 216 65% Rs. 1,418,472
15x8 120 65% Rs. 788,040
15x4 60 65% Rs. 394,020

54x8 432 45% Rs. 2,493,072 Rs. 1,365,552 Rs. 751,680 Rs. 751,680
27x8 216 45% Rs. 1,246,536 Rs. 682,776 Rs. 375,840 Rs. 375,840
27x4 108 45% Rs. 623,268 Rs. 341,388 Rs. 187,920 Rs. 187,920
15x8 120 45% Rs. 692,520 Rs. 379,320 Rs. 208,800 Rs. 208,800
15x4 60 45% Rs. 346,260 Rs. 189,660 Rs. 104,400 Rs. 104,400
Page 5 – National (Black/White)

27x8 216 15% Rs. 988,632
27x4 108 50% Rs. 644,760
15x8 120 15% Rs. 549,240
15x4 60 15% Rs. 274,620
10x4 40 25% Rs. 199,000
Note: Fixed sizes from 5x1 to 9x1, as well as 5x2,
10x2 and 15x2 col/cm advertisements can be
accepted on this page at a 25% premium.
=
Page 2 of 18
Page 6 – Miscellaneous/Advertising (Black/White)
Ads of all sizes are accepted at a zero premium.

27x8 216 0% Rs. 859,680
27x4 108 0% Rs. 429,840
15x8 120 0% Rs. 477,600
15x4 60 0% Rs. 238,800
15x2 30 0% Rs. 119,400
10x4 40 0% Rs. 159,200
10x2 20 0% Rs. 79,600
5x2 10 0% Rs. 39,800
Page 8 – Editorial Page

No advertisements

No advertisements
Page 10 – Business Front (Black/White)

15x8 120 25% Rs. 597,000
15x4 60 25% Rs. 298,500
Page 11 – Business II (Black/White)

27x4 108 0% Rs. 429,840
15x8 120 0% Rs. 477,600
15x4 60 0% Rs. 238,800
10x4 40 0% Rs. 159,200
Page 12 – Business III (Black/White)

27x8 216 20% Rs. 1,031,616
27x4 108 35% Rs. 580,284
15x8 120 20% Rs. 573,120
15x4 60 20% Rs. 286,560
10x4 40 30% Rs. 206,960
Page 13 – International I (Colour)

54x8 432 20% Rs. 2,063,232
27x8 216 20% Rs. 1,031,616
27x4 108 35% Rs. 580,284
15x8 120 20% Rs. 573,120
Page 3 of 18
15x4 60 20% Rs. 286,560
10x4 40 30% Rs. 206,960
Page 14 – International II (Colour)

Advertisements subject to Editor’s discretion.
Page 15 – International III (Colour)

54x8 432 20% Rs. 2,063,232
27x8 216 20% Rs. 1,031,616
27x4 108 35% Rs. 580,284
15x8 120 20% Rs. 573,120
15x4 60 20% Rs. 286,560
Page 16 – Back Page (Colour)

27x8 216 90% Rs. 1,633,392
27x4 108 90% Rs. 816,696
15x8 120 90% Rs. 907,440
15x4 60 90% Rs. 453,720
Page 17 – Metropolitan Front (Colour)

15x8 120 60% Rs. 764,160 Rs. 418,560 Rs. 230,400 Rs. 230,400
15x4 60 60% Rs. 382,080 Rs. 209,280 Rs. 115,200 Rs. 115,200
Page 18 – Metropolitan II (Colour)

Size Col/Cm Premium Nationwide Khi-Only Cost Lhr-Only Cost Isl-Only Cost
Cost
27x8 216 30% Rs. 1,117,584 Rs. 612,144 Rs. 336,960 Rs. 336,960
27x4 108 65% Rs. 709,236 Rs. 388,476 Rs. 213,840 Rs. 213,840
15x8 120 30% Rs. 620,880 Rs. 340,080 Rs. 187,200 Rs. 187,200
15x4 60 30% Rs. 310,440 Rs. 170,040 Rs. 93,600 Rs. 93,600
15x2 30 50% Rs. 179,100 Rs. 98,100 Rs. 54,000 Rs. 54,000
10x4 40 40% Rs. 222,880 Rs. 122,080 Rs. 67,200 Rs. 67,200
10x2 20 60% Rs. 127,360 Rs. 69,760 Rs. 38,400 Rs. 38,400
Retail Advertising Rates
15x8 120 30% Not Applicable Rs. 209,820 Rs. 113,880 Rs. 113,880
Note: The following Fixed Sizes will also be accepted at a 15% premium: 5x1 to 9x1, 10x2 and 15x2.
Page 4 of 18
Page 19 – Metropolitan III (Colour)
Size Col/Cm Premium Nationwide Khi-Only Cost Lhr-Only Cost Isl-Only Cost
Cost
27x8 216 40% Rs. 1,203,552 Rs. 659,232 Rs. 362,880 Rs. 362,880
27x4 108 75% Rs. 752,220 Rs. 412,020 Rs. 226,800 Rs. 226,800
15x8 120 40% Rs. 668,640 Rs. 366,240 Rs. 201,600 Rs. 201,600
15x4 60 40% Rs. 334,320 Rs. 183,120 Rs. 100,800 Rs. 100,800
10x4 40 50% Rs. 238,800 Rs. 130,800 Rs. 72,000 Rs. 72,000
Retail Advertising Rates
Note: Obituaries & Religious Event Notices are accepted on this page at the applicable rate.
Page 20 – Metropolitan IV (Colour)

2 column and 4 column advertisements will be accepted at zero
premium.
Page 21 – Metropolitan Leisure

No Advertisements
Page 22 – Sports Front (Colour)

15x8 120 15% Rs. 549,240
15x4 60 15% Rs. 274,620
Page 23 – Sports II (Colour)

27x8 216 15% Rs. 988,632
15x8 120 15% Rs. 549,240
15x4 60 15% Rs. 274,620
Page 24 – Sports Back Page (Colour)

15x8 120 45% Rs. 692,520
15x4 60 45% Rs. 346,260
Page 5 of 18
Sunday Advertising Rates
Sunday Base Rates
Nationwide: Rs. 5,120 per col/cm
Karachi-Only: Rs. 3,360 per col/cm
Lahore-Only: Rs. 1,580 per col/cm
Islamabad-Only: Rs. 1,580 per col/cm
Page 1 – Front Page (Colour)

15x8 120 150% Rs. 1,536,000

54x8 432 50% Rs. 3,317,760 Rs. 2,177,280 Rs. 1,023,840 Rs. 1,023,840
27x8 216 50% Rs. 1,658,880 Rs. 1,088,640 Rs. 511,920 Rs. 511,920
27x4 108 50% Rs. 829,440 Rs. 544,320 Rs. 255,960 Rs. 255,960
15x8 120 50% Rs. 921,600 Rs. 604,800 Rs. 284,400 Rs. 284,400
15x4 60 50% Rs. 460,800 Rs. 302,400 Rs. 142,200 Rs. 142,200

27x8 216 65% Rs. 1,824,768
15x8 120 65% Rs. 1,013,760
15x4 60 65% Rs. 506,880

54x8 432 45% Rs. 3,207,168 Rs. 2,104,704 Rs. 989,712 Rs. 989,712
27x8 216 45% Rs. 1,603,584 Rs. 1,052,352 Rs. 494,856 Rs. 494,856
27x4 108 45% Rs. 801,792 Rs. 526,176 Rs. 247,428 Rs. 247,428
15x8 120 45% Rs. 890,880 Rs. 584,640 Rs. 274,920 Rs. 274,920
15x4 60 45% Rs. 445,440 Rs. 292,320 Rs. 137,460 Rs. 137,460

27x8 216 15% Rs. 1,271,808
27x4 108 50% Rs. 829,440
15x8 120 15% Rs. 706,560
15x4 60 15% Rs. 353,280
10x4 40 25% Rs. 256,000
Note: Fixed sizes from 5x1 to 9x1, as well as 5x2,
10x2 and 15x2 col/cm advertisements can be
accepted on this page at a 25% premium.
Page 6 of 18
Page 6 – Miscellaneous/Advertising (Black/White)
Ads of all sizes are accepted at a zero premium.

27x8 216 0% Rs. 1,105,920
15x8 120 0% Rs. 614,400
15x4 60 0% Rs. 307,200
15x2 30 0% Rs. 153,600
10x4 40 0% Rs. 204,800
10x2 20 0% Rs. 102,400
5x2 10 0% Rs. 51,200

No advertisements

No advertisements
Page 10 – Business Front (Black/White)

15x8 120 25% Rs. 768,000
15x4 60 25% Rs. 384,000
Page 11 – Business II (Black/White)

27x4 108 0% Rs. 552,960
15x8 120 0% Rs. 614,400
15x4 60 0% Rs. 307,200
10x4 40 0% Rs. 204,800
Page 12 – Business III (Black/White)

27x8 216 20% Rs. 1,327,104
27x4 108 35% Rs. 746,496
15x8 120 20% Rs. 737,280
15x4 60 20% Rs. 368,640
10x4 40 25% Rs. 256,000
Page 13 – International I (Colour)

54x8 432 20% Rs. 2,654,208
27x8 216 20% Rs. 1,327,104
27x4 108 35% Rs. 746,496
15x8 120 20% Rs. 737,280
15x4 60 20% Rs. 368,640
Page 7 of 18
10x4 40 30% Rs. 266,240
Page 14 – International II (Colour)

Advertisements subject to Editor’s discretion.
Page 15 – International III (Colour)

54x8 432 20% Rs. 2,654,208
27x8 216 20% Rs. 1,327,104
27x4 108 35% Rs. 746,496
15x8 120 20% Rs. 737,280
15x4 60 20% Rs. 368,640
Page 16 – Back Page (Colour)

27x8 216 90% Rs. 2,101,248
27x4 108 90% Rs. 1,050,624
15x8 120 90% Rs. 1,167,360
15x4 60 90% Rs. 583,680
Page 17 – Metropolitan Front (Colour)

15x8 120 60% Rs. 983,040 Rs. 645,120 Rs. 303,360 Rs. 303,360
Page 18 – Metropolitan II (Colour)

27x4 108 65% Rs. 912,384 Rs. 598,752 Rs. 281,556 Rs. 281,556
15x8 120 30% Rs. 798,720 Rs. 524,160 Rs. 246,480 Rs. 246,480
15x4 60 30% Rs. 399,360 Rs. 262,080 Rs. 123,240 Rs. 123,240
15x2 30 50% Rs. 230,400 Rs. 151,200 Rs. 71,100 Rs. 71,100
10x4 40 40% Rs. 286,720 Rs. 188,160 Rs. 88,480 Rs. 88,480
10x2 20 60% Rs. 163,840 Rs. 107,520 Rs. 50,560 Rs. 50,560
Page 19 – Metropolitan III (Colour)

27x4 108 75% Rs. 967,080 Rs. 635,040 Rs. 298,620 Rs. 298,620
15x8 120 40% Rs. 860,160 Rs. 564,480 Rs. 265,440 Rs. 265,440
15x4 60 40% Rs. 430,080 Rs. 282,240 Rs. 132,720 Rs. 132,720
10x4 40 50% Rs. 307,200 Rs. 201,600 Rs. 94,800 Rs. 94,800
Note: Obituaries & Religious Event Notices are accepted on this page at the applicable rate.
Page 8 of 18
Page 20 – Metropolitan IV (Colour)
27x4 108 65% Rs. 912,384 Rs. 598,752 Rs. 281,556 Rs. 281,556
15x8 120 30% Rs. 798,720 Rs. 524,160 Rs. 246,480 Rs. 246,480
15x4 60 30% Rs. 399,360 Rs. 262,080 Rs. 123,240 Rs. 123,240
15x2 30 50% Rs. 230,400 Rs. 151,200 Rs. 71,100 Rs. 71,100
10x4 40 40% Rs. 286,720 Rs. 188,160 Rs. 88,480 Rs. 88,480
10x2 20 60% Rs. 163,840 Rs. 107,520 Rs.50,560 Rs.50,560
Page 21 – Metropolitan Leisure

No Advertisements
Page 22 – Sports Front (Colour)

15x8 120 20% Rs. 737,280
15x4 60 20% Rs. 368,640
Page 23 – Sports II (Colour)

27x8 216 20% Rs. 1,327,104
15x8 120 20% Rs. 737,280
15x4 60 20% Rs. 368,640
10x4 40 30% Rs. 266,240
Page 24 – Sports Back Page (Colour)

27x8 216 45% Rs. 1,603,584
15x8 120 45% Rs. 890,880
15x4 60 45% Rs. 445,440
Page 9 of 18
Business & Finance on Monday Advertising Rates
Business & Finance is only published in the Monday edition of DAWN. On all other days, the listed
Business Pages rates apply for advertising on Business Pages. All rates for Business & Finance on
Monday are Nationwide only.
60 Col/cm Insertions
No. of Insertions Front Page Back Page
1 Rs. 180,000 Rs. 170,000
2 to 5 Rs. 175,000 Rs. 166,000
6 to 12 Rs. 170,000 Rs. 164,000
13 to 26 Rs. 165,000 Rs. 161,000
27 & more Rs. 160,000 Rs. 159,000
120 Col/cm Insertions
No. of Insertions Front Page Back Page
1 Rs. 297,000 Rs. 270,000
2 to 5 Rs. 285,000 Rs. 267,000
6 to 12 Rs. 273,000 Rs. 262,000
13 to 26 Rs. 262,000 Rs. 257,000
27 & more Rs. 250,000 Rs. 244,000
Page Three Ads
No. of Insertions For 60 col/cm For 108 col/cm
1 Rs. 168,000 Rs. 258,000
2 to 5 Rs. 163,000 Rs. 254,000
6 to 12 Rs. 157,000 Rs. 249,000
13 to 26 Rs. 152,000 Rs. 244,000
27 & more Rs. 148,000 Rs. 231,000
Page 10 of 18
Sunday In-Paper Magazine Advertising Rates
ICON
Page Size Nationwide Karachi-Only Lahore-Only Islamabad-Only
Page 1 15x8 col/cm PKR 574,000 N/A N/A N/A
15x8 col/cm PKR 359,000 PKR 260,000 PKR 139,000 PKR 139,000
Inside Pages
15x8 col/cm PKR 485,000 N/A N/A N/A
Back Page 27x8 col/cm PKR 970,000 N/A N/A N/A
54x8 col/cm PKR 1,940,000 N/A N/A N/A
EOS
Page Size Nationwide Karachi-Only Lahore-Only Islamabad-
Only
Page 2
Page 4 15x8 col/cm PKR 282,000 PKR 205,000 PKR 110,000 PKR 110,000
Page 5
Pages 6&7 Centerspread PKR 572,000 N/A N/A N/A
Page 8
Colour Advertising PKR 1,300 per N/A N/A N/A
col/cm
Page 11
Black/White PKR 850 per N/A N/A N/A
Advertising col/cm
15x8 col/cm PKR 381,000 N/A N/A N/A
54x8 col/cm PKR 1,523,000 N/A N/A N/A
Inside 15x4 col/cm PKR 158,000 PKR 102,000 PKR 55,000 PKR 55,000
Pages
Page 11 of 18
Important Information for Advertisers
Standard Advertisement Sizes
The following are considered standard advertisement sizes for advertising in DAWN:
 5cm X 2 col 15cm X 2 col  15cm X 8 col
 10cm X 2 col  15cm X 4 col  27cm X 8 col
 10cm X 4 col  27cm X 4 col  54cm X 8 col
The minimum size for display advertising in DAWN is 5cm X 2 col
Advertising in the National Weekend Advertiser

National Advertiser Base Rates
Category Days Nationwide Rate Khi-Only Rate Lhr-Only Rate Isl-Only Rate
National Weekdays Rs. 3,980 per col/cm Rs. 2,180 per col/cm Rs. 1,200 per col/cm Rs. 1,200 per col/cm
Advertiser Sundays Rs. 5,120 per col/cm Rs. 3,360 per col/cm Rs. 1,580 per col/cm Rs. 1,580 per col/cm
Single Column Advertising

Single column advertisements are only accepted as Window Watch advertising and range in size from
5cm to 9 cm in height, with a one column width on ordinary pages.
Category Days Nationwide Rate Khi-Only Rate Lhr-Only Rate Isl-Only Rate
National Weekdays Rs. 3,980 per col/cm Rs. 2,180 per col/cm Rs. 1,200 per col/cm Rs. 1,200 per col/cm
Advertiser Sundays Rs. 5,120 per col/cm Rs. 3,360 per col/cm Rs. 1,580 per col/cm Rs. 1,580 per col/cm
Career Opportunity Advertising

Career advertisement rates are based on the Sunday Base Rate – Rs. 5,120 per col/cm for Nationwide
advertising. The minimum advertisement size for these ads is 5cm X 2 col. Colour advertisements
include a 20% premium, and must be at least 15cm X 4 col. For fixing the position of the advertisement,
an additional 25% premium is applicable.
Column Sizes
Page Width: 34 cm Column 1 width: 3.63 cm
Print Area: 31.90 cm Column 2 width: 7.67 cm
Page Height: 56 cm Column 3 width: 11.71 cm
Print Area: 53.00 cm Column 4 width: 15.75 cm
Gutter Width: 0.40 cm Column 5 width: 19.78 cm
Outside Margin: 1.20 cm Column 6 width: 23.82 cm
Inside Margin: 0.90 cm Column 7 width: 27.86 cm
Column 8 width: 31.90 cm
Material Deadline
All finished artwork must be received at least 24 hours prior to the insertion date. Any artwork received
after this deadline will be published as provided. DAWN takes no liability for any discrepancy in artworks
received after the deadline. It is the responsibility of the advertiser to deliver the final artwork and
confirm receipt from DAWN staff.
Page 12 of 18
Printing Guidelines
DAWN will not guarantee the quality of any advertisement published unless the below printing
guidelines are strictly adhered to. It is the responsibility of the advertiser/advertising agency to ensure
that the advertisement material provided adheres to the following guidelines:
1. Advertisement material must be accompanied by signed and dated instructions. Instructions on
the overlay of the advertisement material must be copied on a separate sheet and attached to
the advertisement material.
2. An offset-printed colour proof on newsprint is mandatory for colour matching purposes. Laser
or computer printouts will not be accepted as colour proofs.
3. Advertisements received after the deadline will not be accepted. Late advertisements will be
accommodated only in exceptional circumstances and only after a disclaimer is signed by the
advertiser/advertising agency accepting responsibility for the print quality of the advertisement.
4. An after hours telephone number must be given to the Marketing Department so that the
advertiser/advertising agency can be contacted in the event of an emergency.
Local Advertising Bookings

Please note that all bookings are made on a first-come-first-served basis. However, in the event of space
limitations, local advertising may be shifted to other pages to accommodate nationwide advertising.
Page 13 of 18
Miscellaneous Advertising Rates
Days Nationwide Karachi-Only Lahore-Only Islamabad-Only
Retail Advertising
Weekdays Not Applicable Rs. 1,345 per col/cm Rs. 730 per col/cm Rs. 730 per col/cm
Sundays Not Applicable Rs. 2,240 per col/cm Rs. 1,055 per col/cm Rs. 1,055 per col/cm
Cinema Advertising
All Days Rs. 960 per col/cm Rs. 360 per col/cm Rs. 360 per col/cm Rs. 360 per col/cm
Readers Advertisements
Weekdays Rs. 6,400 per col/cm Rs. 3,600 per col/cm Rs. 1,900 per col/cm Rs. 1,900 per col/cm
Sundays Rs. 9,000 per col/cm Rs. 5,900 per col/cm Rs. 3,140per col/cm Rs. 3,140per col/cm
Company Notices
Fixed Size – 5x2 col/cm
Weekdays Rs. 11.500 Rs. 7,300 Rs. 3,360 Rs. 3,360
Sundays Rs. 16,000 Rs. 10,000 Rs. 4,480 Rs. 4,480
Standard Sizes
Weekdays Rs. 2,130 per col/cm Rs. 1,250 per col/cm Rs. 675 per col/cm Rs. 675 per col/cm
Sundays Rs. 2,800 per col/cm Rs. 1,700 per col/cm Rs. 895 per col/cm Rs. 895 per col/cm
Extended Sizes
Weekdays Rs. 2,000 per col/cm Rs. 1,120 per col/cm Rs. 560 per col/cm Rs. 560 per col/cm
Sundays Rs. 2,700 per col/cm Rs. 1,600 per col/cm Rs. 785 per col/cm Rs. 785 per col/cm
Note: Company Notices will only be accepted in Black/White. Only 5x2 insertions will be able to avail the rate for
Fixed Size insertions. Ads from 6x2 col/cm up to 15x2 col/cm will be counted as Extended Size ads and charged at
the rates indicate, per col/cm. All other sizes will be subject to the applicable size restrictions for the page and will be
charged as Standard Size ads per col/cm. While company logos will be permitted in Company Notices, pictures will
not be permitted.
Corporate Prospectus
Sundays Rs. 3,400 per col/cm Rs. 1,960 per col/cm Rs. 1,460 per col/cm Rs. 1,460 per col/cm
Young World
Saturdays Rs. 1,370 per col/cm Not Applicable Not Applicable Not Applicable
Supplements
Display Advertising
Sundays Rs. 3,500 per col/cm Not Applicable Rs. 1,450 per col/cm Rs. 1,450 per col/cm
Readers Rate
Weekdays Rs. 3,000 per col/cm Not Applicable Not Applicable Not Applicable
Ear Panels
Page Three
Weekdays Rs. 31,500 Not Applicable Not Applicable Not Applicable
Sundays Rs. 44,000 Not Applicable Not Applicable Not Applicable
Back Page
Weekdays Rs. 15,000 Not Applicable Not Applicable Not Applicable
Sundays Rs. 21,000 Not Applicable Not Applicable Not Applicable
Business Page
Weekdays Not Applicable Rs. 5,250 Rs. 3,150 Rs. 3,150
Sundays Not Applicable Rs. 8,400 Rs. 4,725 Rs. 4,725
Note: Free Make Goods (FMGs) will not be entertained for complaints arising due to production problems in colour
printing of Ear Panels on Page 3.
Page 14 of 18
Obituaries and Religious Event Notices Advertising
Advertising Rates
Category Days Nationwide Karachi-Only Lahore-Only Islamabad-Only
Fixed Size (5x2) All Days Rs. 11,500 Rs. 8,000 Rs. 2,135 Rs. 2,135
Categories for Obituaries and Religious Event Notices:

 Obituaries  Urs
 Obituary Acknowledgements  Dars
 Soyems/Qul  Gurdwara Prayers
 Chehlums  Church Services
 Condolences  Uthama
 Death Anniversaries  Puja
 In Memoriam  Parsi Jashn and Fire Temple Prayers
 Majlis for Isal -e- Sawab  Kalaash Festival
 Religious Ijtima and Majlis  Christmas Mass/Easter Mass
 Mehfil-e-Zikar  Taraweeh Prayers
Obituaries and Religious Event Notices are accepted in one of two categories:
 Personal Obituaries and Religious Event Notices: Personal is defined as non-corporate and
related to either the death of an individual or to a religious event organized or attended by
persons in their private as opposed to corporate capacity.
 Corporate Obituaries and Religious Event Notices: These are accepted at standard advertising
rates.
Obituary Guidelines
Subject to space availability on colour pages and print deadlines, a picture of the deceased may be
printed in colour in the Obituary at no additional cost. This picture may take up no more than 40% of the
total space of the ad, and can only contain a picture of the deceased. Free Make Goods (FMGs) will not
be entertained for complaints arising due to production issues with colour printing. For two and three
ad packages, proof of earlier ads will be required at the time of booking. These packages are valid for 40
days from the placement of the first advertisement and can be used for the following events or
equivalents - Death announcement, Janaza, Soyem and Chelum.
Religious Event Notices Guidelines

Please note that all Religious Event Notices are accepted subject to the discretion of the Editor, and can
only be used to advertise events as mentioned above.
Page 15 of 18
Booking Cancellation Policy
Cancellation charges applicable on Front Page, Back Page and Metropolitan Front Page:
 Cancellations made three working days in advance of the scheduled date of insertion will be
billed at 50% of the gross rate of the advertisement.
 Any cancellations in/or less than two working days in advance of the scheduled date of insertion
will be billed at 100% of the gross rate of the advertisement.
 Cancellations must be communicated to the Marketing Department at PHPL in writing during
business hours between 9:00 am and 5:00 pm Pakistan Standard Time (PST) on Monday to
Friday and between 9:00 am and 1:00 pm Pakistan Standard Time (PST) on Saturday.
 Bookings without a Release Order will be treated as tentative and not as confirmed.
 It is strongly recommended that the Release Order is sent with the advance booking, as verbal
bookings will be disregarded if a Release Order for the same date is received from another
advertiser/advertising agency.
 Advertising agencies will be held responsible for the cancellations and payments.
Cancellation charges for other Fixed Positions, advertisements booked in advance; except for in the
Monday edition and editions published the day after a Public Holiday:
1. Cancellations made 72 hours in advance of the scheduled date of insertion will be billed at 10%
of the gross rate of the advertisement.
72 hour advance
Scheduled day of Insertion
cancellation deadline
Tuesday Friday
Wednesday Saturday
Thursday Saturday
Friday Monday
Saturday Tuesday
Sunday Wednesday
2. Cancellation made 48 hours in advance of the scheduled date of insertion will be billed at 20% of
the gross rate of the advertisement.
48 hour advance
Tuesday Saturday
Wednesday Saturday
Thursday Monday
Friday Tuesday
Saturday Wednesday
Sunday Thursday
Page 16 of 18
24 hour advance
Tuesday Saturday
Wednesday Monday
Thursday Tuesday
Friday Wednesday
Saturday Thursday
Sunday Friday
Cancellation Charges for Fixed Position advertisements booked for the Monday edition and editions
on the day following a Public Holiday:
72 hour advance
Monday Thursday
Tuesday Friday
Wednesday Saturday
Thursday Saturday
Friday Monday
Saturday Tuesday
Sunday Wednesday
48 hour advance
Monday Friday
Tuesday Saturday
Wednesday Saturday
Thursday Monday
Friday Tuesday
Saturday Wednesday
Sunday Thursday
Page 17 of 18
Cancellation Charges for DAWN Magazines:
The cancellation deadlines for all DAWN in-paper magazines are six days prior to the publication of the
respective magazine. Cancellations must be communicated to the Marketing Department at PHPL in
writing during business hours between 9:00 am and 5:00 pm Pakistan Standard Time (PST) on Monday
to Friday and between 9:00 am and 1:00 pm Pakistan Standard Time (PST) on Saturday.
Six days advance

Icon Monday
Eos Monday
Young World Saturday
Please note that this tariff excludes the levy of Provincial Sales Tax/Federal Government Levies, if any.
Such taxes will be recovered from the advertiser if a demand is created by Provincial/Federal tax
authorities at a future date.
Contact Information
Advertisers are requested to contact the DAWN Marketing Department for any enquiries regarding
advertising at the following:
Marketing Department
DAWN Group of Newspapers Email: advt@dawn.com
Haroon House mktg@dawn.com
Dr. Ziauddin Ahmed Road Tel: +92-21-3567-0001
Karachi, 74200 Fax: +92-21-3563-7278
PAKISTAN
Page 18 of 18

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Copyright:

Verfügbare Formate

2017-2018

Page 1 – Front Page (Colour)

Page 2 – National (Colour)

Page 3 – National (Colour)

Page 4 – National (Colour)

Page 5 – National (Black/White)

Page 7 – National (Black/White)

Page 8 – Editorial Page

Page 9 – Editorial Page

Page 10 – Business Front (Black/White)

Page 11 – Business II (Black/White)

Page 12 – Business III (Black/White)

Page 13 – International I (Colour)

Page 14 – International II (Colour)

Page 15 – International III (Colour)

Page 16 – Back Page (Colour)

Page 17 – Metropolitan Front (Colour)

Page 18 – Metropolitan II (Colour)

Page 20 – Metropolitan IV (Colour)

Page 21 – Metropolitan Leisure

Page 22 – Sports Front (Colour)

Page 23 – Sports II (Colour)

Page 24 – Sports Back Page (Colour)

Page 1 – Front Page (Colour)

Page 2 – National (Colour)

Page 3 – National (Colour)

Page 4 – National (Colour)

Page 5 – National (Black/White)

Page 7 – National (Black/White)

Page 8 – Editorial Page

Page 9 – Editorial Page

Page 10 – Business Front (Black/White)

Page 11 – Business II (Black/White)

Page 12 – Business III (Black/White)

Page 13 – International I (Colour)

Page 14 – International II (Colour)

Page 15 – International III (Colour)

Page 16 – Back Page (Colour)

Page 17 – Metropolitan Front (Colour)

Page 18 – Metropolitan II (Colour)

Page 19 – Metropolitan III (Colour)

Page 21 – Metropolitan Leisure

Page 22 – Sports Front (Colour)

Page 23 – Sports II (Colour)

Page 24 – Sports Back Page (Colour)

Advertising in the National Weekend Advertiser

Single Column Advertising

Career Opportunity Advertising

Local Advertising Bookings

Categories for Obituaries and Religious Event Notices:

Religious Event Notices Guidelines

Six days advance

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