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Executive Summary
Company Summary
Company Ownership
The partners Subhankar and Saurav, each will control 50% of the business.The
owners are investing 20 lakhs each in the business.
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Start-up Summary
Planning
1.The very first step of our planning is to choose a perfect location in the Park
Street of Kolkata,where the local recidence as well as the tourist can easily see
our teahouse and the tea lovers for example:students,employees,tourists,etc
should come regularly or once in a week to drink a cup of tea and enjoy our
excellent service. We have choosen that area because the demand for tea is quite
high on that locality.
(a).In Kolkata, our potential clients is divided between local residents and
tourists.We expect to easily generate sales to existing committed tea drinkers,
who will immediately recognize the quality of our products and services. . Sales to
tourists depend on a highly-visible location, and promotional efforts in
cooperation with other local businesses.
4.We expect our well-researched and conservative sales forecasts project sales over
1.2 crore in the first year, with continued moderate increases through year 3. We
project a net profit in the first year of over minimum 10-25 lakhs, with steadily
increasing net worth for the foreseeable future.
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5.The owners are investing 10 lakhs rupees each of their own money into the
business.Our Startup Capital will be 60 lakhs from which 20 lakhs will be invested
by the owners itself and the rest will be taken from Abhirup Saha And MD.Kajal
Ahmed(investors of our business) who will invest in our new tea business.Abhirup
will invest 20 lakhs and MD.Kajal will also invest the same amount which is 20
lakhs.
6.Gross Margin of 65% or more and net profit above 10% of sales.
7.Strong hold in the market from the time of introduction and eliminating
substitude demand.
8.(a) Mission:Our goal is to provide the finest premium teas to residents and the
tourists of the Kolkata in a relaxed and fun atmosphere. Part of our mission is to
educate our customers about tea.
9.Brand Name-Our Brand Name Will be CITEAZEN Tea House.We have given
this name because we want to serve better tea to the tea lovers of Kolkata as well
as to the tourists.
12.Marketing Mix-:
Product-Our main Product is tea.There are various kinds of teas we will serve
which will includes Assam,Darjeeling,herbal and iced teas.Apart from this we will
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serve various types of beverage also like Pastries,Baked Cookies,Veg
Samosa,Nachos,Egg Wrap,and Garlic Bread.
Price-:
Place- The location we have chosen contains an additional area we can annex for
extra seating if and when it becomes necessary, for a small additional rental
charge.We have choosen the area of Park Street,Kolkata because the demand for
tea and the tea lovers are very high on that locality for
example,Students,Employees,Tourists,Local residents specially women.
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Promotion-For our Shop’s promotion we will apply two promotional tools for
example,(a)Advertisements-We will give advertisement in the
newspaper,Magazines,and in social media by creating our own page to promote
our shop as well as our product also.And,(b)Sales Promotion-It will includes
Discounted Prices,Coupons,Free Gifts,Buy one Get one Free,Rewards Points
Card,Combos,Wi-fi Facilities,Seasonal and Holiday Drink specials.
Organizing:
Long-term Assets:
Refrigerated Chocolate Case: Rs.50000
Tea Racks: Rs.20000
Coffee Maker: Rs. 15000
Hot Water and Steam machine: Rs.50000
Dishwasher: Rs.30000
Cash Counter(Computer’s) Rs.45000
Other Hardware & Appliances: Rs.30000
Furniture and Table: Rs.400000
Short-term Assets:
Coffee Grinder: Rs.20000
Iced Tea Shakers: Rs.15000
Expensed Supplies: Rs.50000
Napkins,Stirrers,cleaning supplies,tea-balls,tasting cups Rs.20000
Chulha: Rs.2500
Tea Cups,Plates,Spoons,and other hardwares Rs.30000
TOTAL Rs.7,77,500
Others Expences
Gas Cylinder:3 cyl per month- Rs.3900
Milk-1,395 LTR per month Rs.72,540(52 per litre)
Suger-300kg per month Rs.15000(50 per kg)
Rent of our shop Rs.15000(per month)
Advertising and Promoting Rs.5000
Decoration and Paintings Rs.16000
Total Rs.1,27,440
Other Raw Materials:-We will buy other raw materials from the Local Markets of
Kolkata.
Directing
Communicating
External-
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7. We will take valuable feedbacks from the customer’s to know about their
experience and to serve better in the future.
Keeping in touch with our customers indicates that we care about them and
value their business. We will send regular notes or emails about new
products and services that we offer.
Internal
Promotion-For our Shop’s promotion we will apply two promotional tools for
example,(a)Advertisements-We will give advertisement in the
newspaper,Magazines,and in social media by creating our own page to promote
our shop as well as our product also.And,(b)Sales Promotion-It will includes
Discounted Prices,Coupons,Free Gifts,Buy one Get one Free,Rewards Points
Card,Combos,Wi-fi Facilities,Seasonal and Holiday Drink specials
Controlling
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We will always keep ourself and also our employees motivated. It helps us
to improves efficiency and which will shows our customers that we and our
team are well- organized.We will always give our employees reward who
will do their work properly and who will bring more profits to the
business.By this technique we will always keep motivate our employees ,so
as to keep their morale high.
16 kinds of tea
Our tea-tenders will know the best brewing temperature and time for each of the 16
kinds of teas we offer. These include Assam Teas,Darjeeling Teas,Harbal
Teas,Iced Teas. We will also offer a range of green teas, which are becoming more
popular.CITEAZEN Teahouse's no-caffeine herbal infusions range from flavored
rooibus to fruit blends and medicinal brews.All of these teas are available hot,iced
for customers.
Sales Strategy
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Part of our mission is to educate our customers about tea; however, this must only
be done in a respectful fashion. Our knowledge is a resource, and must never be
used to make a customer feel uncomfortable or ignorant.
Sales Forecast
We expect sales to start off conservatively and increase extensively during the
Christmas, Valentine's Day, Easter and Mother's Day holidays,Durga puja’s and
other festive seasons.
CITEAZEN teahouse expects average sales of just over minimum 10 lakhs per
month for the first year, as we build name recognition and status in the community.
In the second and third year we look to see increased sales of roughly 10%-20%
per year, as we gain a larger percentage of the market share and increase our
customer base.
Financial Plan
Our Financial Plan is based on sound research into similar businesses in similar
communities, and cost estimates obtained for equipment, rent, and other operating
expenses. As an owner-operated business, we have some leeway in adjusting our
own compensation if sales are low in a given month, but our forecasts are
conservative. Our top financial priorities in the first three years are repaying our
long-term loan, paying our employees fairly, covering our expenses on time, and
generating a modest profit.
We are opening this shop because we love tea, we love tea drinkers, and we will
enjoy all the hard work we must do to maintain the business. We do not expect to
get rich doing this, but we do anticipate steadily increasing profits and net worth as
CITEAZEN Teahouse becomes well-known and establishes a loyal clientele.
Important Assumptions
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