A PROJECT ON

COMPARATIVE STUDY OF CASH AND ONLINE PAYMENT IN

RETAIL WITHIN GROCERY SECTOR

MASTER OF MANAGEMENT STUDIES IN MARKETING

MUMBAI UNIVERSITY

2018-2019

SUBMITTED BY

SANJIT BISWAJIT GUPTA

ROLL NUMBER-MS1718030

UNDER THE GUIDANCE OF

MRS. VRUSHALI RAMDASI

INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES

 MASTER OF MANAGEMENT STUDIES IN MARKETING

COMPARATIVE STUDY OF CASH AND ONLINE PAYMENT IN

RETAIL SECTOR WITHIN GROCERY SECTOR

SEMESTER III

(2018-2019)

SUBMITTED BY

SANJIT BISWAJIT GUPTA

ROLL NUMBER-MS1718030

INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

ANNEXURE 1
ANNEXURE 2
ANNEXURE 3
 CERTIFICATE

THIS TO CERTIFY THAT MR. SANJIT GUPTA OF MASTER OF

MANAGEMENT STUDIES IN MARKETING SEMESTER III (2018-2019)
HAS SUCCESSFULLY COMPLETED THE PROJECT ON
COMPARATIVE STUDY OF CASH AND ONLINE PAYMENT IN
RETAIL SECTOR WITHIN GROCERY SECTOR

_____________________ _____________________

(Director) (Principal)

_____________________ _____________________

(Project Guide) (External Examiner)

_____________________

(Internal Examiner)
 DECLARATION

I SANJIT B GUPTA STUDENT OF MMS (MARKETING) SEMESTER III

(2018-2019) HEREBY DECLARE THAT I HAVE COMPLETED THE
PROJECT ON COMPARATIVE STUDY OF CASH AND ONLINE
PAYMENT IN RETAIL SECTOR WITHIN GROCERY SECTOR

__________________________

Sanjit Gupta

Roll No. MS1718030

 ACKNOWLEDGEMENT

I would like to express my gratitude to The University of Mumbai, for giving me

this opportunity to conduct research on Marketing and Sales, which has been a
great interest to me. This project has helped to understand how the online payment
effects the current overall scenario.

I would like to thank my mentor to have patiently and meticulously examine my

research and analysis offering me valuable inputs regarding the same.

Lastly, I would like to acknowledge my Parents and family, who gave their
unconditional support throughout the making of this project.

Compiling this project has given me a comprehensive learning experience and I

am extremely thankful for the same.

Thank You
 Executive Summary

The Business Development will focus on customer acquisition. Business

development entails tasks and processes to develop and implement growth
opportunities within and between organizations. It is a subset of the fields of
business, commerce and organizational theory.

Identifying then creating networks for the company for future aspects.

Creating and maintaining a database of prospect clients. Collaborating with

management on sales goals.
 INDEX

SR NO TOPIC PAGE NUMBER

1. Introduction

2. Objective of the project

3. Scope of QR code in online payment

4. Influencer of digital payment and cash

payment

5. Research methodology

6. Data Analysis

7. Diagrams and charts

8. Finding, Conclusion, suggestion, limitation

9. Questionnaire

10. Appendix
 IMPORTANCE OF PROJECT REPORT

The project report is an extremely important aspect of the project. It should be

properly structured and also necessary to include the appropriate information
regarding the project. The aim of the project is to produce a good project report
which satisfy the expectations of the clients which developed during the project
duration defined.

Learning how to write an effective report is an important skill and requires

attention to the most salient aspects of management process. Here are useful
strategies for writing a project management report.

 Identify the audience

 Decide on the length of the report in advance
 Divide the contents of the report into clearly labelled categories
 Use formatting techniques to guide the attention of readers

1
 INTRODUCTION OF PAYSO FINTECH PVT. LTD

A promising start-up focused on simplified payments solutions promoted by ex-

bankers with a cumulative experience of 50+ years in the managerial capacity in
specialized areas such as Digital Payment Solutions, Physical Payments,
ecommerce Acquiring business, Digital Wallet Solutions, Electronic Banking
products apart from Cash Management and Transaction Banking products.

They provide payment solution and cash management solution for B2B and
B2C space with focus on Hyperlocal, Shared economy, ecommerce and retail
point of sale business. They provide payment solution and cash management
solution for B2B and B2C space with focus on Hyperlocal, Shared economy,
eCommerce and retail point of sale business. They understand there is lot of
simplification that needs to be brought in digital payments and cash
management for its true adoption by both buyers and sellers.

Payso Fintech Private Limited's Annual General Meeting (AGM) was last held
on 30 September 2016 and as per records from Ministry of Corporate Affairs
(MCA), its balance sheet was last filed on 31 March 2016.

2
Course work- Had to sell a payment gateway product in the name Payso which
was supported by Kotak Mahindra Bank and Ratnakar Bank Ltd. This project is
a product which is supported by Government of India under the banner name of
BHIM which has a tie-up with Visa card, Master card.

Project- We promoted this QR code and sold the application to the

merchandisers in a particular geographical area. There was no restriction in
selling to a particular sector barring Jewellery were kept out. The motto was to
Digitalise India and to promote cashless economy with a purpose to maximum
population.

3
 Fact Sheets

Website
https://paysofintech.com/
Headquarters
Mumbai, Maharashtra

Technical Team
Pune

Year Founded
2015

Company Type
Partnership

Size
51-200 employees

Specialties
Digital payments, e-wallets, Cards Payment, Bharat QR, BHIM(UPI)

Competitors

Phonepe, paytm, ICICI and HDFC as Bank

Initiated by

Kotak Mahindra and RBL

4
 Job Description:

I was selling and canvassing to Merchandisers from Thane to Thakurli

I had sold it to various sectors like Hotels, Malls and supermarkets, Salons,
Furniture and furnishing showrooms, Interiors and decorators and so on.

In short whichever shops and establishments came in the area I had approached
them.

In 9 weeks of training visited approximately 200-250 establishments and shops

5
 LEARNINGS

It was quite a knowledgeable experience. While interacting with customers

faced several live problems and avenues to resolve the same.

In this working tenure confidence of one self on the subject which I have chosen
has increased and now I am looking to the academic knowledge which I would
be gaining from my MMS course.