Capstone Project

2017-2018
N.D Interior Design and House Model

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Introduction N.D Interior design is established in
2017. There are more than 50 interior
designers in our company that share the same
vision, and assembled together to come up
with the high quality works. Our company
has a unique point. We let the customers
design their own house with the interior
designers. All houses that we design will base
on the customers’ needs. The customers may
change the design if they feel uncomfortable.
Our priority is to follow the needs of
customers first. Then we will consider about
the best choice that suit to customers’ needs.
Mission Statement To design the best house styles and
create unique house models by
customers’ needs.
 SWOT Analysis:
Market Analysis Strengths
Customers have participate in design.
The house design not fixed target market; it can
Target Market:​ Real estate and be any styles that customers want.
general people Weakness
Have a direct competitor.
Opportunities
We choose the customers’ needs first, so we
may have many customers come to us.
The house designs are based on their needs, so
there may be sometimes that we have the better
plan for them but they don’t choose it.
Threats
Our company website have all information
such as contact number
Marketing Strategy Objective: Marketing will be directed in
the most cost-effective interior design, but
achieved to make interior design as a
high quality works.

Pricing Strategies: The price is based

on the design and the materials that be used.

No pre-order direct, contact only

Advertising
Social Media: We will have advertising on
Channel Facebook, Instagram, Twitter, and
YouTube, with the lowest budget of
advertise of each. For example, in YouTube,
we will have the banner advertising. The
social media is the most effective way to get
the customers.

Newspaper: We will have advertising as a

column in the newspaper. We will have it
on Dailynews and Matichon newspaper.
Advertising Label: The label is the easiest way to
promote our company. The labels that we will
Channel have are the medium or small labels in the
MRT and the BTS station. Also, we will have
the labels of the side of road.

Radio: We will make the voice clip for

promote our company on the Mellow Fm97.5
and Mono Fresh FM91.5 which are
broadcasting in Bangkok and the cities
around Bangkok.
Product Description We will make a real interior model of
the house. For the example house model, it is
modern house. The colors of furniture are
based on white, black, gray, and dark blue. It
has two floors. The rooms are including three
bedrooms, two bathrooms, a restroom, a
kitchen, a dining area, a working area, a
living area, a garden, a balcony, and parking
lots. The cost of this house that we planned is
lowest at eight million and highest at 12
million. Our models are mostly made from
bagasse papers.
 Living Area
House Model
Color Scheme
 Kitchen

Color Scheme
 Restroom
Color Scheme
 Master Bedroom

Color Scheme
 Dressing room

Color Scheme
 Bedroom 2

Color Scheme
 Bedroom 3

Color Scheme
 Bathroom

Color Scheme