De La Salle University - Dasmariñas

BISTRO ANIMO

(+63)935-3561272 / (+63)945-253-2092

Galang, Renei Arnei S.

Negrosa, Gerald Allen R.

Torres, Jrem Rielt C.

Francsico, Joseph

Friday, March 08, 2019

Gatdula, Irma B.
Contents

I. Title Page
II. Content Page
III. Introduction
IV. Our Business
A. The Background
B. The Location
C. The Premises
V. Our Products and Services
A. Main Features
B. The Unique Selling Points
VI. Our Team
A. Ourselves
B. Colleagues and Employees
VII. The Market
A. Customers
B. The Competitors
VIII. Our Objectives
A. Short Term
B. Medium Term
C. Long Term
IX. Profit Budget
X. Cash Flow Forecast
XI. Financial Requirements
XII. Appendices
Introduction

This business plan is for Bistro Animo, owned and operated by Renei Arnei Galang and Gerald
Allen Negrosa. It will be a multicultural cafeteria which will serve customers desiring Philippine
coffee and local delicacies. Bistro Animo seeks to meet the needs of the varied and growing
student population of the De La Salle University- Dasmariñas Campus area by being the first to
offer authentic Philippine Coffee and local delicacies inside the campus and a free delivery in
any point inside the De La Salle University – Dasmariñas Campus. Food from this cafeteria will
be prepared primarily from Filipino food products.

This restaurant will seek to create an Old Filipino atmosphere. Local music and culture will be
incorporated into the restaurant through paintings, murals, and Filipino classic music.

The restaurant's location is in the heart of the De La Salle University – Dasmariñas Campus. The
restaurant's size of 100 square meters will consist of the cooking area with refrigerator and
freezer, counter eating area, dining area, waiting area for takeout food, and restroom.

Planned financing for the cafeteria is initially directed toward personal savings and the Student
Loan Program, with later reinvestment of earnings. Bistro Animo needs 780,000.00 Php to begin
business. Plans are to borrow 500,000.00 Php from the Student Loan Program and 280,000.00
Php of the owner's savings. The money will be used to buy and lease equipment, pay rent, pay
employees, pay product vendors, and meet various other expenses. Planned schedule for
repayment of this loan is in the amount of 24,000 Php per month including interest. The
management expects to repay the entire loan within two years of the loan date.

There will be three full-time employees and the owner: a cashier, two cooks, and the
owner/manager. Management plans to adopt a "just in time inventory system" to avoid
unnecessary refrigeration and excess stock. To effectively and efficiently manage the inventory,
there will be an independent buyer for the restaurant.
Our Business

The Background

Bistro Animo will be the first cafeteria to offer De La Salle University – Dasmariñas
Students a peaceful and quiet place where they can study, make reports, homework and relax
while having the desired Philippine coffees and local delicacies to relieve their needs. The
operators experiences of having a hard time to find a quiet and relaxing place to do school works
leads them to build a business that will benefit both the management of Bistro Animo and the
students of De La Salle University – Dasmariñas by giving a place for them the needs of a
typical student inside the campus.

The Location

Bistro Animo will be located beside the De La Salle University – Dasmarinas Square Canteen,
near the Ladislao Diwa Hall and the Gregorio Montoya Hall. There is direct access from the Magdiwang
Gate (Gate 3). Also, there is access from other smaller connecting streets. You can also access the Bistro
Animo from the other gates of the campus such as the Magdalo Gate (Gate 1) and the Magpuri Gate (Gate
2). There are two coffee shops within the campus of the proposed business site. This area was chosen as it
is the most accessible area for the entire employee and the students of the De La Salle University -
Dasmariñas.

The Premises

The floor plan will include 15 square meters back office and 85 square meters for the coffee bar,
which will include a seating area with 30 tables, a kitchen, a storage area and 2 comfort rooms.

The space in the coffee bar will be approximately distributed the following way – 40 square
meters for the seating area, 30 square meters for the production area, and the remaining 15 square meters
for the customer service area.
Our Products and Services

Main features

Bistro Animo is planned to provide meals that will take the customer on a culinary
adventure. It is evident that natural food is more nutritious and healthy for the body, and Bistro
Animo plans to provide this healthy menu. The restaurant will prepare mostly fresh food
products, using only a minor and unavoidable portion of frozen food products.
The Bistro Animo menu has been created quite differently from the Philippine menu. Though
food items may be similar to other foods, the special spices, ingredients, and methods of
preparation will provide a unique flavor unmatched by any other. The menu has been created by
the operators from the variety of Philippine coffees and local delicacies. They sincerely hopes
that customers will enjoy the entrees.
The marketing plan for this cafeteria is designed to incorporate the customer as a share
benefactor in the profitability of this business. The goal and profitability of this restaurant will be
attained through the guarantee of customer satisfaction. There is provision for additional menu
items. Customer suggestions and evaluations will be considered.
Bistro Animo expects to build an enormously successful cafeteria through emphasis on product
and service. Quality work produces more than just a steady income, it leads to an endless stream
of referrals, more business, and higher profits.
New competitors pose a threat to related and existing businesses, however Bistro Animo policies
will constitute a strategy that will be oriented toward creating the highest quality image
possible—fresh, high quality food products, provided with outstanding service.
The impact of social and economic concerns in the community plays a vital role in the success of
a business. In turn, Bistro Animo will strive to contribute to the community through charities,
participation in anti-drug programs, and employment of area residents.

The Unique Selling Points

Bistro Animo is aiming to obtain customers to purchase our products even in the middle
of the work hours or the school hours by offering a free delivery inside the De La Salle
University – Dasmariñas Campus for us to obtain a unique way to give the Lasallian employees
and students a satisfaction they needed in the amount that fits their needs.
Our Team

Ourselves

The management of employees in the service industry involves several interrelated

personnel activities: recruitment, selection, training, compensation, and supervision. The goals of
this process are to obtain, develop, and retrain employees.
Bistro Animo will employ between two or three people in the future. Recruitment of retail
personnel will be done through sources of potential employees from educational institution,
employment agencies, employee recommendations, and from within the business when it
expands.

Colleagues and Employees

Compensation would include direct monetary payments and as the business progressed, some
indirect payments will be paid to full-time employees. Because this is a small business, personnel
will be paid a comfortable wage and possible bonuses. Total compensation would be fair to both
the employees and the business. In the event of a difficult situation, the business banker,
lawyer, insurance agent, and accountant would be consulted.
The manager would be responsible for organizing money, pricing, handling produce, equipment,
and people resources. The manager will also arrange the organizational environment so that
employees can achieve their own goals by directing their efforts toward business objectives.
Employees will be responsible to give friendly, courteous, helpful, and honest service at all
times. The Bistro Animo image will be built around the special services offered.
The Market
Customers

Bistro Animo plans to provide students and the employees of the De La Salle University
– Dasmariñas an experience they would want to experience again and again by giving a peaceful
atmosphere inside the cafeteria where they can enjoy the murals, paintings, music and the
products we offer that the customers will surely love.

Bistro Animo also aims to provide students of the De La Salle University - Dasmariñas
Campus a work space for their assignments and other activities while having the Bistro Animo’s
variety of Philippine coffees and local delicacies.

The Competitors

Café De Oriente. Café the De Oriente is a coffee shop and restaurant from Chef Elmer Food
Solutions Corp. (CHEFSCORP) located inside the De La Salle University – Dasmariñas Campus
at the CTHM Building. Offering a variety of pastries and drinks.

Café Museo. Café Museo is a self-service cafeteria inside the Campus of De La Salle University
– Dasmariñas. Offering Chinese and Filipino cuisines and takes reservations, walk- ins and
catering services.
Our Objectives

Short term

To provide good and convenient experience to the De La Salle University – Dasmariñas

employees and students and to be recognized as the best cafeteria in the campus increase the
quality of the products offered by our company.

Medium term

Create a solid concept in the industry and track performance in order to begin expanding
to other markets. Achieve up to 20 percent net profit margin within the first 12 months.

Long term

Achieve the 50 percent net profit mark within the first 24 months and maintain the
services and products offered by our company and expand the business not on through the
campuses of the De La Salle Universities but also the entire country.
Profit Budget

The desired profit by the end of the year is decided before opening, is 500,000.00 Php. Through
continuous planning, profits are to be increased every year by 30 to 50 percent after the first
year. While expecting to make money, the main motivation is not wealth, but to do something
extremely well. Recognizing that money is an important factor in running a business, We have
decided not to use profits as a route to wealth, but as an indicator of the success of the business.
Bistro Animo must make enough profit to provide continuous growth through reinvestment.
There must be a profit after all normal business expenses have been accounted for, including fair
wages for the owner.

Cash Flow Forecast

Months Anticipated Sales Value of Start Up Other source of

Loan Cash or equity
1 30,000.00 Php 20,833.33 Php N/A
2 50,000.00 Php 20,833.33 Php N/A
3 48,000.00 Php 20,833.33 Php N/A
4 45,000.00 Php 20,833.33 Php N/A
5 33,000.00 Php 20,833.33 Php N/A
6 42,000.00 Php 20,833.33 Php N/A
7 61,000.00 Php 20,833.33 Php N/A
8 58,000.00 Php 20,833.33 Php N/A
9 70,000.00 Php 20,833.33 Php N/A
10 68,000.00 Php 20,833.33 Php N/A
11 65,000.00 Php 20,833.33 Php N/A
12 71,000.00 Php 20,833.33 Php N/A
Financial Requirements

Bistro Animo is a cafeteria that focuses a target market of not only the Lasallians but also aims to
expand and develop into a larger scale of business. In order for us to start a business of a
cafeteria, we are in the point of investing to meet the specific needs of our business and will be
using the loaned fund and the joint owners saving for the following:

Rent or premises cost 240,000.00 Php

Business Rates 50,000.00 Php
Insurance 50,000.00 Php
Staff costs 8,000.00 Php * 5
Start Up Loan monthly repayment 20,833.33 Php (First month)
Professional fees 50,000.00 Php
Equipment Purchase or leasing 300,000.00 Php (24 Months)
Marketing and Advertising expenses 10,000.00Php
Total 760,883.33 Php
Appendices

Cash Out Flow

Rent or premises cost 240,000.00 Php

Business Rates 50,000.00 Php
Insurance 50,000.00 Php
Staff costs 8,000.00 Php * 5
Start Up Loan monthly repayment 20,833.33 Php (First month)
Professional fees 50,000.00 Php
Equipment Purchase or leasing 300,000.00 Php (24 Months)
Marketing and Advertising expenses 10,000.00Php
Total 760,883.33 Php

Anticipated Cash In Flow

Months Anticipated Sales Value of Start Up Other source of

Loan Cash or equity
1 30,000.00 Php 20,833.33 Php N/A
2 50,000.00 Php 20,833.33 Php N/A
3 48,000.00 Php 20,833.33 Php N/A
4 45,000.00 Php 20,833.33 Php N/A
5 33,000.00 Php 20,833.33 Php N/A
6 42,000.00 Php 20,833.33 Php N/A
7 61,000.00 Php 20,833.33 Php N/A
8 58,000.00 Php 20,833.33 Php N/A
9 70,000.00 Php 20,833.33 Php N/A
10 68,000.00 Php 20,833.33 Php N/A
11 65,000.00 Php 20,833.33 Php N/A
12 71,000.00 Php 20,833.33 Php N/A
References

https://www.startuploans.co.uk/cash-flow-forecast-template/

https://www.infoentrepreneurs.org/en/guides/budgeting-and-business-planning/

https://www.entrepreneurmag.co.za/advice/business-plans/sample-business-plans-link/coffee-
shop-business-plan/#

https://www.referenceforbusiness.com/business-plans/Business-Plans-Volume-06/Caribbean-
Cafe-Business-Plan.html

https://www.bplans.com/coffee_shop_business_plan/appendix_fc.php

https://www.bplans.com/coffeehouse_business_plan/executive_summary_fc.php

https://dlsud.edu20.org/student_lessons/list/1248055