Beruflich Dokumente
Kultur Dokumente
PREPARED BY:
SHIVAM KUMAR
SUBMITTED TO:
EIILM, Kolkata
Affiliated under Vidyasagar University
(March, 2019)
DECLARATION
I, SHIVAM KUMAR do hereby declare that this dissertation titled- SALES PROMOTION IN
FMCG PRODUCT WITH SPECIAL REFERENCE TO NESTLE INDIA. “Has been done
by me and all the information provided is correct and true to my knowledge.
The dissertation is submitted by me for the partial fulfillment of the award of degree in Master of
Business Administration.
The dissertation is exclusively prepared by me and has not been submitted to any other
Institutions or published anywhere before.
I would take this opportunity to thank Dr. R. P Banerjee (Director, EIILM) and other faculty
members for their cooperation and support.
I am also thankful to my colleagues for their motivation and to all those persons who directly or
indirectly helped me during developing this dissertation.
Signature:
Date:
TABLE OF CONTENT
1 INTRODUCTION 01-07
5 RESEARCH METHODOLOGY 17
8 CONCLUSION 28
9 BIBLIOGRAPHY 29