Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

A cleaning product called

What is being advertised?
“Xtreme LPQ”

‘Cause it’s easier to notice

Why is a different color used in the product’s the name and to
name? remember it

What hidden messages does the ad seem to These kind of activities

have? are just for women

Yes- it does. This product

tries to convince me that
Does the advertisement use emotional appeal? If if I buy the product , will
yes, how? If no, how could it? have less problems in my
life
Is product’s description honest? Why or why not? I don’t think so- because
this description doesn’t
show me how the product
works, neither some
What do you think or conclude about the ad? proofs about its
accomplishment

Fuente: SENA

Questions Answers

What is being advertised? Mineral Water called

“LPQ sparkle”

‘Cause it’s easier to

Why is a different color used in the product’s notice its name and
name? remember it

What hidden messages does the ad seem to If you drink their water,
have? you will haver a healthier
life
 Yes, it does. This
admakes me think that
Does the advertisement use emotional appeal? If ,won’t have a healthy life
yes, how? If no, how could it? while I don’t drink “LPQ
sparkle”

No, it’s doesn’t. There are

studies showing that
Is product’s description honest? Why or why not? mineral water it’s
just...Water

This ad truly touches

What do you think or conclude about the ad? people’s selfsteem,
talking about heathy life.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.