PPI3012

LECTURER’S NAME : DR.KHAIRUDDIN LIM BIN ABDULLAH

NO NAME MATRIC NO
1 MOHD SAHARUDIN BIN ZAKARIA D20171078230
2 MUHAMAD NOOR EIMAN BIN ZAILAN AFFENDI D20171078241
3 AHMAD HAMIZAN BIN HANANNAN D20171078240
MUHAMMAD ARIF AKMAL BIN MUHAMMAD
4 D20171078232
KHARIRI
5 WAN MUHAMMAD SYAFIQ BIN WAN AZMAN D20171078219
6 SITI AISYAH BT SHA’ARI D20171078204
7 AIN SUFIZA BT NORMAN ZAIRI D20171078202
8 ANIS AMIRA BT ALIAS D20171078183
9 NUR FARAH AQILAH BT MUHAIMIN D20171078196
10 NABILA WAHIDA BT MOHD APANDI D20171078228
11 NUR MAISARAH BT DAUD D20171078224
12 SITI FATIMAH NAZLIA BT RUSLAN D20171078199
1.0 Introduction

Entrepreneur is an individual who planning, start, organizes, or operates a business or

creating an organization. Usually, their main goal is to maximize profits and minimize loss.
However, Jean-Baptiste Say a French economist defines entrepreneur as a planner. While,
Richard Cantillon an Irish-French said in his Essai sur la Nature du Commerce en General
(Essay on the Nature of Trade in General) defines entrepreneur as a risk-taker. He defines that
because entrepreneur is a person who pay certain price for a product and resells it at an
uncertain price. They also making decisions about obtaining and using resources while
consequently admitting the risk of entreprise. While, Jean-Baptiste Say defines entrepreneur
as a planner.

Our group have chosen Datin Vivy Yusof, a successful Malaysian entrepreneur and
co-founder of Fashion Valet and The dUCK Group as our role-model in this presentation.
2.0 Biography

Vivy Sofinas Yusof is among those Malaysian entrepreneurs that managed to achieve
success in such a young age. At the same time, she is also a model, blogger, fashion icon, a
mother to two Daniel and Mariam, and an important person in Malaysian online business
world. Vivy who was born in Kajang, Selangor is currently 28 years old and is the co-founder
of FashionValet, one of the popular multi-label online sites in Asia. She runs FashionValet
with her husband Fadzaruddin Anuar who holds the Chief Executive Officer position in the
company.
A blogger at her own blog, Proudduck.com, Vivy have been writing there for more
than seven years starting from her college days in London. She blogs about everything there
especially about her love life, career, family, and now motherhood. Being a working mother,
Vivy Yusof knows how to balance her time between family and work at Fashion Valet. When
she is at home she will focus on her children while when she is at work, she will focus on her
business.
3.0 Business Background
Vivy does not have a background in business nor in the world of fashion. Instead, she
was a law graduate from London School of Economics, while her husband studied aerospace
engineering. However, being a lady and taking her living experience in England where she
loves to shop brands such as Topshop and Zara during her stay there, she got interested in the
fashion field. Due to this, the interest to start her own fashion related business escalating, thus
Fashion Valet was born in 2010. Currently she’s the chief creative officer in FashionValet.
Fashion Valet was kick-started with RM100,000 and launched in November 2010 with
only 10 local brands participating at first. However now Vivy and his husband has 30
employees and stocks more than 400 brands from all across the Southeast Asia. FashionValet
does not only focus on the market in Malaysia, but also in Indonesia, Brunei, Australia and
the United Kingdom. FashionValet explores the concept of fashion to give something special
and the best service to customers.
FashionValet offers a wide range of fashion apparel and accessories from local
artwork designer as well as designers outside of Malaysia such as Minz, Gallo by Thian, PU3,
Sereni & Shentel, Mimpikita, Dusk till Dawn and many more. Fashion clothes in
FashionValet selling price start from RM170 and above. Vivy recognized that the price of
products sold in FashionValet is quite expensive but they hold to the principle of providing
quality products to customers. FashionValet has a special team in charge of the quality of all
of the products sold in FashionValet.
Not stopping at there, being a Muslim Women herself, Vivy expands her business
from just selling clothes, to have her own brand of scarves, the dUCk scarves. Other than that,
she also ventured into the selling of the stationeries, namely the dUCk stationery that offers
planners of variety of designs suitable for her customers that are mostly women. Together
with the clothes selling, both dUCk scarves and dUCk stationery always received an
overwhelming support from customers and are often being sold out once launched.

To maintain the quality of the products in Fashion Valet, there are four important
characteristics such as price, consistency, quality and track record of a fashion designer.
However at the same time they always support the new fashion designers who want to create
a new name in the local fashion industry.
 KIND,
CREATIVE & HUMBLE &
LOOVING
INNOVATIVE

STYLISH
PERSEVERANCE
4.0 Entrepreneur Characteristic & Personality

VIVY’S
ENTREPRENEUR
CHARACTERISTICS

COURAGE
SMART

DETERMINED
PASSIONATE
1) Her courage- She was courageous enough to be a pioneer in online business when
others were still unfamiliar about this business.

2) She has a hunger to prove herself and to win- She is from a very wealthy family so
she will never be poor. However, she set out to create her own future and wealth on
her own without the help of her father. If she stayed in her father's company, sooner or
later she would have climbed so high up in the post. That is the much easier way than
starting something from scratch.

3) She has always known what she wanted in life and where her passion was.

4) She is smart- She has always been a clever, smart girl since the school days but now
she has proven to be smart in business as well. Smart on books and smart in life are
two different things.

5) Perseverance- Her ability to brave through the hardship of handling her own business
and waddling through the storm.

6) She is creative and innovative- Always coming out with new ideas, new collaboration,
thinking forward and wider everytime.

7) Her personality- kind, humble and very loving. She only has good thing to say about
everyone. She loves her family and friends dearly and they love her equally. Your
family will always love you but friends? Friends loyalty and love are a reflection on
how we treat them. For her to deserve such love from her friends, she must have been
a great friend indeed. Inspiring.

8) Stylish- I love her sense of style and most of all her ability to look neat and smart
everywhere she goes even when she has a baby with one more coming. It takes a lot of
effort for a mother to look that stylish.
5.0 Challenges and Successes of Vivy Yusof

“ Vivy Yusof ” who is well-known in the industry of business. Before vivy yusof achieved
success , she had faced several challenges in developing her business. she starting an e-
commerce (e-dagang) business with a capitalization of RM100,000 in cash from its own
savings and loans. Eventhough the value of money seems large to us but for businesswomen
like Vivy Yusof she need to rent offices and warehouses, buy stocks, and not forgetting for
marketing purposes too. Vivy Yusof was shared some challenges that she faced which is “I
don't have any knowledge of finance or accounting, so this might sound very basic, but the
number one thing I have learned is that you really to have a plan. That's something my
husband is really good at. How he sets the targets is, he says, 'Okay I want to make X
amount of million this year,' so then he breaks it down into 12 months, then he knows the
peak seasons and works backwards, so you know your target every month. He is very
logical. I'm the type that dives in! I'm very impatient, I'm the exact opposite of my husband.
So it's good to have the balance we have. I couldn't do it without him and he couldn't do it
without me.”

Every challenges will have success and Vivy Yusof very determined to achieve the success in
her business.She was grateful to meet her husband because they complete each other to
manage the Fahion Valet.Maybe not all people in this country did not know about the Fashion
Valet. So we want to share the information about Fashion Valet. Fashion Valet is One of the
largest fashion sites in SEA, FashionValet is the pioneer multi-label online site stocking over
400 fashion designers and brands from South East Asia. One of the success is FashionValet
successfully convincing Indonesian designers,Biyan for a special collection to them. Vivy
said it was warm welcome for all the designers. Only for the first day the product almost sold
out. The another personal success is Vivy Yusof introduced her personal brand which is
dUCk. At one point, the producer of printless scarf lack of brand. So from that Vivy use the
opportunity to launch her own brand which is dUCk. Vivy Yusof produces her own cosmetic
product to remain the identity of “ dUCk ”. To improve their customer’s and supplier’s trust,
Vivy Yusof use her social media(instagram) as a base to promote her own brand.
6.0 Conclusion

In conclusion, Vivy Yusof have the characteristics as an entrepreneur to make a plan

to organize and handle a business. She is also a smart woman that use her fashion and
modelling knowledges and skills to her advantage to achieve her goals and at the same time to
maximise her business profit and make her brand compete with other famous brands. Not only
does she have knowledge about fashion, modelling, and business, she was also a law graduate
from the London School of Economics. So, other than business knowledge, she also have
another knowledge to back her up in her business. In the end, to become a successful
entrepreneur you must have many characteristics not limited in the business world only.

7.0 References

https://en.wikipedia.org/wiki/Entrepreneurship
http://whatanentrepreneuris.blogspot.my/2016/04/biography-of-vivy-yusof-superwoman.html
http://mommysheefa.blogspot.my/2014/12/as-we-all-know-or-maybe-to-some-of-you.html
http://otakit.my/category/usahawan/
http://www.elle.my/life-and-love/Career-and-Money/How-I-do-it-Vivy-Yusof-Fashion-Valet
http://www.asianentrepreneur.org/vivy-sofinas-yusof-fashionvalet-interview/
http://intrend.com.my/personaliti/temu-bual-eksklusif/vivy-yusof-mogul-bisnes-fashionvalet
BUSINESS MODEL CANVAS
PRESENTATION