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PROVA DE CONHECIMENTOS ESPECÍFICOS – Cargo 95

PART 1: QUESTIONS 31 to 38

Read the following text and choose the option which best completes each question
according to the text.

Advertising and Image

Some critics accuse marketers of systematically creating anxiety, promoting

envy, and fostering feelings of inadequacy and insecurity to sell us their products.
Marketers respond that advertising does nothing more than mirror society's values,
alert people to new products and bargains, or motivate people to switch brands. At
the very worst, they say, it bores or annoys. Of course, some of them provide
information useful to consumers. And advertising clearly plays a valid role in an
economy based on a system of free enterprise. The question is not whether
advertising is valid; clearly, it is.
The concern discussed here is the relationship between the images presented
in ads and our sense of self. Can ads influence what we perceive as valid roles for
ourselves in our society? And can our self-image and self-esteem be influenced by
advertising? Everywhere we turn, advertisements tell us what it means to be a
desirable man or woman. Ads paint limited images of what men and women can be.
Because ads are everywhere in our society, these limited images sink into our
conscious and unconscious minds. In this way, ads help limit our understanding of
our worth and our full potential. Ads tend to convey the idea that appearance is all-
important.
Of course, all cultures have their own ideas about the traits that make a boy or
man and a girl or woman attractive. Often these ideas are very, very different than
our own. Rather, it is the level of concern with physical appearance that makes
modern Americans unique. The intense concern with appearance that is so common
in our culture has not been the norm in most cultures. It is an artificial concern that
we have acquired from living immersed in a society dominated by commercialism.
(Adapted from: www.media-awareness.ca)

QUESTION 31

Marketers are sometimes accused of being responsible for

a) creating ads that are unique for society.

b) promoting only irresponsible campaigns.
c) making people feel bad about themselves.
d) fostering feelings that are considered immoral.

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QUESTION 32

According to marketers, advertisings

a) never annoy or bore consumers.

b) simply reflect the values of society.
c) always make people feel upset.
d) mostly force people to switch brands.

QUESTION 33

In: “[…] some of them provide information […]” (paragraph 1), the word them refers
to

a) advertisings.
b) consumers.
c) marketers.
d) societies.

QUESTION 34

In: “[…] what men and women can be.” (paragraph 02), the word can conveys the
idea of

a) certainty.
b) necessity.
c) obligation.
d) possibility.

QUESTION 35

Ads may be very damaging because

a) campaigns are constantly annoying.

b) they can restrict our views of ourselves.
c) consumers will become bored by them.
d) marketers are always careless about them.

QUESTION 36

In “[…] their own ideas […]” (paragraph 03), the word their refers to

a) traits.
b) ideas.
c) cultures.
d) Americans.

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QUESTION 37

What makes modern Americans unique is their

a) total lack of concern with their looks.

b) extreme necessity of always being artificial.
c) excessive worry about physical appearance.
d) dominating commercial activities all over the world.

QUESTION 38

The text intends to discuss mainly

a) whether advertisings are important or not in today’s world.

b) marketers' opinion on the role advertisings play in our society.
c) cultural differences about what makes a man or a woman attractive.
d) the relation between images presented in ads and our sense of self.

PART 2: QUESTIONS 39 to 48

LANGUAGE USAGE: Questions 39 to 48 are independent of the text.

Choose the best alternative to fill in the blanks.

QUESTION 39

I think that must be Alice and Peter’s house. It really looks like ______________.

a) they
b) their
c) theirs
d) them

QUESTION 40

As your brother is so sensitive, you shouldn’t talk to __________ like that.

a) himself
b) him
c) his
d) he

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QUESTION 41

Ted says he has lived near London since he came from India. It
_____________almost five years now!

a) was
b) is being
c) had been
d) has been

QUESTION 42

You are too fat. I think you ___________ go on a diet if you want to be healthy.

a) should
b) would
c) ought
d) have

QUESTION 43

I’m sure Margaret Thatcher is ________________ than Tony Blair.

a) older
b) oldest
c) as old
d) more old

QUESTION 44

She doesn’t know when she is coming. It all depends _________ the planes.

a) of
b) on
c) for
d) about

QUESTION 45

My cousin Jane _________________ in a very traditional school.

a) study
b) studies
c) studying
d) to study

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QUESTION 46

I think there aren’t _____________ foreign students in my class.

a) a
b) no
c) any
d) some

QUESTION 47

My new neighbor ______________ visited me yesterday is my sister’s friend.

a) who
b) which
c) whom
d) whose

QUESTION 48

If Diane ________________ time she would certainly stay here longer.

a) had
b) has
c) have
d) would have

PART 3: QUESTIONS 49 to 50

Responda às questões 49 e 50 de acordo com os Parâmetros Curriculares

Nacionais.

QUESTION 49

O objetivo primordial do professor de língua estrangeira deve ser o de, na língua

estudada, tornar possível a seu aluno

a) priorizar a produção de textos em linguagem escrita.

b) desenvolver, sobretudo, a habilidade de leitura.
c) enfatizar a compreensão da linguagem oral.
d) atribuir e produzir significados.

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QUESTION 50

Os principais objetivos do curso de língua estrangeira devem ser, EXCETO:

a) a aquisição contínua e gradual de vocabulário, a fim de adequar enunciados a

contextos.
b) o conhecimento gramatical como suporte estratégico para a leitura, interpretação
e produção de textos.
c) a utilização do texto em língua estrangeira para conhecer melhor a realidade e
também para aprender a língua.
d) o ensino da gramática e dos cânones da norma culta do idioma, para se garantir
a proficiência lingüística do aluno.

ATENÇÃO

COM SUA ESCRITA HABITUAL, TRANSCREVA, PARA O ESPAÇO

RESERVADO PELA COMISSÃO, NA FOLHA DE RESPOSTAS, A SEGUINTE
FRASE:

Responsabilidade social: é prioritário que todas as empresas sejam responsáveis

pelo bem-estar de sua comunidade.

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