Megan Lee

a. Show in a TABLE (similar to the one we showed in class) the simple correlations
between all 5 Variables. Indicate which correlations are significant with **. Do not
provide duplicate correlations. Since you have 5 variables, how many correlations
should be in the table? Use the N (N-1)/2 formula.

There should be 10 correlations in the table.

What is the direction and correlation between "Would not attend Coachella if
streamed" and "PL" ? Is it significant?
-.965*
There is a strong, negative correlation between “would not attend Coachella if streamed”
and “PL”. It is significant due to the asterisk next to it.
 b. Run a bivariate regression with "Purchase Likelihood (PL) " as the dependent
variable and "Would NOT attend Coachella if Streamed" as the one independent
variable. Report the F and sig values. Interpret the results. Is the regression
significant?
F = 2243.457 and sig = .000
Since the sig of .000 is less than 0.05, the regression is significant and we can conclude
that “purchase likelihood” is dependent on “would NOT attend Coachella if streamed”.

Report the overall regression R2

R2 =.932

Report the regression formula – PL = constant + coefficient (x1) Fill in the

constant and coefficient with numbers from the table.
PL = 12.963-.965(Streamed)

Provide the tstat and sig for the coefficient. Indicate if the coefficient for x1 is
significant. In words, indicate what this means.
T= 72.543 and sig= .000
Since the sig = .000, which is less than 0.05, the coefficient for x1 is significant which
mean that the variable “I would not attend Coachella if it was live streamed” is
significant.

c. Run a multiple regression with "PL" as the dependent variable and "Would not
attend" "Beyonce is Important", "Age", and "Number of Children" as the
independent variables.
**Report the correct statistics and interpret if the the overall regression is
significant. (Hint - F stat and sig)
Indicate how
What is the Important to
Probability you your decision
will buy a I would NOT to attend is
ticket to attend Beyonce
Cochella in Coachella if it performing at
2019 ? PL 0 to is live Coachella in
10 streamed 2019? AGE Num_Child
Pearson Correlation What is the Probability 1.000
you will buy a ticket to
Cochella in 2019 ? PL 0
to 10
I would NOT attend -.965 1.000
Coachella if it is live
streamed
Indicate how Important to .932 -.912 1.000
your decision to attend is
Beyonce performing at
Coachella in 2019?
AGE -.224 .204 -.179 1.000
Num_Child .122 -.109 .116 -.136 1.000
Sig. (1-tailed) What is the Probability . .000 .000 .002 .058
you will buy a ticket to
Cochella in 2019 ? PL 0
to 10
I would NOT attend .000 . .000 .004 .082
Coachella if it is live
streamed
Indicate how Important to .000 .000 . .010 .068
your decision to attend is
Beyonce performing at
Coachella in 2019?
AGE .002 .004 .010 . .040
Num_Child .058 .082 .068 .040 .
N What is the Probability 166 166 166 166 166
you will buy a ticket to
Cochella in 2019 ? PL 0
to 10
I would NOT attend 166 166 166 166 166
Coachella if it is live
streamed
Indicate how Important to 166 166 166 166 166
your decision to attend is
Beyonce performing at
Coachella in 2019?
AGE 166 166 166 166 166
Num_Child 166 166 166 166 166

F = 747.56 and sig = .000

Since the sig=.000, which is less than 0.05, the overall regression is significant and that
at least one of the independent variables is significant and we can conclude that
“purchase likelihood” is dependent on at least one of the variables.

Report the overall regression R2 and adjusted R2

The overall R2= .949 and the adjusted R2=.948

Explain the meaning of R2.

The R2 means that we are 94.8% of the variation in Purchase Likelihood is explained by
the independent variables "Would not attend", "Beyonce is Important", "Age", and
"Number of Children"

Report each IV coefficient, the statistic and the sig value. Indicate how you decide
if each is sig.
Standardize 95.0%
Unstandardized d Confidence
Coefficients Coefficients Interval for B
Lower
Model B Std. Error Beta t Sig. Bound
1 (Constant) 8.484 .566 14.976 .000 7.365
I would NOT attend -1.065 .069 -.677 -15.537 .000 -1.200
Coachella if it is live
streamed
Indicate how Important .378 .053 .309 7.117 .000 .273
to your decision to
attend is Beyonce
performing at
Coachella in 2019?
AGE -.007 .004 -.029 -1.581 .116 -.015
Num_Child .027 .053 .009 .504 .615 -.078

“would not attend”= coefficient: -1.065, statistic: -15.537, sig: .000; significant
“Beyonce is important”= coefficient: .378, statistic: 7.117, sig: .000; significant
“age”= coefficient: -.007, statistic: -1.581, sig: .116; not significant
“number of children”= coefficient: 0.27, statistic: .504, sig: .615; not significant
To decide if each of the IV is significant, I look at the significance value. If it is above
0.05, the variable is not significant.
 Report the regression formula with the numbers filled in.
PL = constant + coefficient (x1) + coefficient (for each variable)….
PL= 8.484 – 1.065*(streamed)+.378*(beyonce)-.007(age)+.027(number of children)

Include both significant and nonsignificant coefficients. Add a * by the coefficients

number if significant.
Which of the variable should be used in trying to predict Purchase Likelihood (PL)?
“Would not attend Coachella if it is live streamed” and “Beyonce is important” should be
used in trying to predict Purchase Likelihood as those are the two variables that are
significant as per our regression output.

CORRELATIONS
/VARIABLES=Q4_4 Q4_5 AGE NUM_CHILD PL
/PRINT=TWOTAIL NOSIG
/STATISTICS DESCRIPTIVES
/MISSING=PAIRWISE.

Correlations

Notes
Output Created 20-FEB-2019 20:34:12
Comments
Input Data /Users/megan/Downloads/3
76TurkPrime Social Media
Data.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 166
File
Missing Value Handling Definition of Missing User-defined missing
values are treated as
missing.
 Cases Used Statistics for each pair of
variables are based on all
the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=Q4_4 Q4_5
AGE NUM_CHILD PL
/PRINT=TWOTAIL NOSIG
/STATISTICS
DESCRIPTIVES
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00.02
Elapsed Time 00:00:00.00

Descriptive Statistics
Mean Std. Deviation N
Indicate how Important to 4.37 2.555 166
your decision to attend is
Beyonce performing at
Coachella in 2019?
I would NOT attend 4.80 1.986 166
Coachella if it is live
streamed
AGE 39.6747 13.44493 166
Num_Child .73 1.068 166
What is the Probability you 4.78 3.124 166
will buy a ticket to Cochella
in 2019 ? PL 0 to 10

Correlations
Indicate how
Important to
your What is the
decision to Probability
attend is I would NOT you will buy
Beyonce attend a ticket to
performing Coachella if Cochella in
at Coachella it is live Num_Chil 2019 ? PL 0
in 2019? streamed AGE d to 10
Indicate how Pearson 1
Important to your Correlation
decision to attend is Sig. (2-tailed)
Beyonce performing N 166
at Coachella in 2019?
I would NOT attend Pearson -.912** 1
Coachella if it is live Correlation
streamed Sig. (2-tailed) .000
N 166 166
AGE Pearson -.179* .204** 1
Correlation
Sig. (2-tailed) .021 .008
N 166 166 166
Num_Child Pearson .116 -.109 -.136 1
Correlation
Sig. (2-tailed) .135 .164 .080
N 166 166 166 166
What is the Probability Pearson .932** -.965** -.224** .122 1
you will buy a ticket to Correlation
Cochella in 2019 ? PL Sig. (2-tailed) .000 .000 .004 .116
0 to 10 N 166 166 166 166 166

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

REGRESSION
/DESCRIPTIVES MEAN STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF OUTS CI(95) R ANOVA ZPP
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT PL
/METHOD=ENTER Q4_5
/CASEWISE PLOT(ZRESID) OUTLIERS(3).

Regression

Notes
Output Created 20-FEB-2019 20:35:18
Comments
Input Data /Users/megan/Downloads/3
76TurkPrime Social Media
Data.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 166
File
Missing Value Handling Definition of Missing User-defined missing
values are treated as
missing.
Cases Used Statistics are based on
cases with no missing
values for any variable
used.
Syntax REGRESSION
/DESCRIPTIVES MEAN
STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF
OUTS CI(95) R ANOVA
ZPP
/CRITERIA=PIN(.05)
POUT(.10)
/NOORIGIN
/DEPENDENT PL
/METHOD=ENTER Q4_5
/CASEWISE
PLOT(ZRESID)
OUTLIERS(3).
Resources Processor Time 00:00:00.03
Elapsed Time 00:00:00.00
Memory Required 3088 bytes
Additional Memory 0 bytes
Required for Residual Plots

Descriptive Statistics
Mean Std. Deviation N
What is the Probability you 4.78 3.124 166
will buy a ticket to Cochella
in 2019 ? PL 0 to 10
I would NOT attend 4.80 1.986 166
Coachella if it is live
streamed

Correlations
What is the
Probability you
will buy a ticket I would NOT
to Cochella in attend
2019 ? PL 0 to Coachella if it is
10 live streamed
Pearson Correlation What is the Probability you 1.000 -.965
will buy a ticket to Cochella
in 2019 ? PL 0 to 10
I would NOT attend -.965 1.000
Coachella if it is live
streamed
Sig. (1-tailed) What is the Probability you . .000
will buy a ticket to Cochella
in 2019 ? PL 0 to 10
I would NOT attend .000 .
Coachella if it is live
streamed
N What is the Probability you 166 166
will buy a ticket to Cochella
in 2019 ? PL 0 to 10
I would NOT attend 166 166
Coachella if it is live
streamed

Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 I would NOT . Enter
attend
Coachella if it is
live streamedb

a. Dependent Variable: What is the Probability you will

buy a ticket to Cochella in 2019 ? PL 0 to 10
b. All requested variables entered.
 Model Summaryb
Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .965a .932 .931 .818

a. Predictors: (Constant), I would NOT attend Coachella if it is live

streamed
b. Dependent Variable: What is the Probability you will buy a ticket
to Cochella in 2019 ? PL 0 to 10

ANOVAa
Sum of
Model Squares df Mean Square F Sig.
1 Regression 1500.504 1 1500.504 2243.457 .000b
Residual 109.689 164 .669
Total 1610.193 165

a. Dependent Variable: What is the Probability you will buy a ticket to Cochella in 2019 ? PL 0
to 10
b. Predictors: (Constant), I would NOT attend Coachella if it is live streamed

Coefficientsa
Standardize 95.0%
Unstandardized d Confidence
Coefficients Coefficients Interval for B
Lower
Model B Std. Error Beta t Sig. Bound
1 (Constant) 12.063 .166 72.543 .000 11.735
I would NOT attend -1.518 .032 -.965 -47.365 .000 -1.581
Coachella if it is live
streamed

Coefficientsa
95.0% Confidence
Interval for B Correlations
Model Upper Bound Zero-order Partial Part
1 (Constant) 12.391
I would NOT attend Coachella if -1.455 -.965 -.965 -.965
it is live streamed
a. Dependent Variable: What is the Probability you will buy a ticket to Cochella in 2019 ? PL 0 to 10

Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 1.44 10.54 4.78 3.016 166
Residual -1.508 1.564 .000 .815 166
Std. Predicted Value -1.110 1.911 .000 1.000 166
Std. Residual -1.845 1.913 .000 .997 166

a. Dependent Variable: What is the Probability you will buy a ticket to Cochella in 2019 ?
PL 0 to 10

REGRESSION
/DESCRIPTIVES MEAN STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF OUTS CI(95) R ANOVA ZPP
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT PL
/METHOD=ENTER Q4_5 Q4_4 AGE NUM_CHILD
/CASEWISE PLOT(ZRESID) OUTLIERS(3).

Regression

Notes
Output Created 20-FEB-2019 20:38:40
Comments
Input Data /Users/megan/Downloads/3
76TurkPrime Social Media
Data.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 166
File
Missing Value Handling Definition of Missing User-defined missing
values are treated as
missing.
Cases Used Statistics are based on
cases with no missing
values for any variable
used.
Syntax REGRESSION
/DESCRIPTIVES MEAN
STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF
OUTS CI(95) R ANOVA
ZPP
/CRITERIA=PIN(.05)
POUT(.10)
/NOORIGIN
/DEPENDENT PL
/METHOD=ENTER Q4_5
Q4_4 AGE NUM_CHILD
/CASEWISE
PLOT(ZRESID)
OUTLIERS(3).
Resources Processor Time 00:00:00.02
Elapsed Time 00:00:00.00
Memory Required 4672 bytes
Additional Memory 0 bytes
Required for Residual Plots

Descriptive Statistics
Mean Std. Deviation N
What is the Probability you 4.78 3.124 166
will buy a ticket to Cochella
in 2019 ? PL 0 to 10
I would NOT attend 4.80 1.986 166
Coachella if it is live
streamed
Indicate how Important to 4.37 2.555 166
your decision to attend is
Beyonce performing at
Coachella in 2019?
AGE 39.6747 13.44493 166
Num_Child .73 1.068 166
 Correlations
Indicate how
Important to
What is the your
Probability decision to
you will buy I would NOT attend is
a ticket to attend Beyonce
Cochella in Coachella if performing
2019 ? PL 0 it is live at Coachella Num_Chil
to 10 streamed in 2019? AGE d
Pearson What is the Probability 1.000
Correlation you will buy a ticket to
Cochella in 2019 ? PL
0 to 10
I would NOT attend -.965 1.000
Coachella if it is live
streamed
Indicate how .932 -.912 1.000
Important to your
decision to attend is
Beyonce performing
at Coachella in 2019?
AGE -.224 .204 -.179 1.000
Num_Child .122 -.109 .116 -.136 1.000
Sig. (1-tailed) What is the Probability . .000 .000 .002 .058
you will buy a ticket to
Cochella in 2019 ? PL
0 to 10
I would NOT attend .000 . .000 .004 .082
Coachella if it is live
streamed
Indicate how .000 .000 . .010 .068
Important to your
decision to attend is
Beyonce performing
at Coachella in 2019?
AGE .002 .004 .010 . .040
Num_Child .058 .082 .068 .040 .
N What is the Probability 166 166 166 166 166
you will buy a ticket to
Cochella in 2019 ? PL
0 to 10
 I would NOT attend 166 166 166 166 166
Coachella if it is live
streamed
Indicate how 166 166 166 166 166
Important to your
decision to attend is
Beyonce performing
at Coachella in 2019?
AGE 166 166 166 166 166
Num_Child 166 166 166 166 166

Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 Num_Child, I . Enter
would NOT
attend
Coachella if it is
live streamed,
AGE, Indicate
how Important
to your decision
to attend is
Beyonce
performing at
Coachella in
2019?b

a. Dependent Variable: What is the Probability you will

buy a ticket to Cochella in 2019 ? PL 0 to 10
b. All requested variables entered.

Model Summaryb
Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .974a .949 .948 .715

a. Predictors: (Constant), Num_Child, I would NOT attend

Coachella if it is live streamed, AGE, Indicate how Important to your
decision to attend is Beyonce performing at Coachella in 2019?
b. Dependent Variable: What is the Probability you will buy a ticket
to Cochella in 2019 ? PL 0 to 10
 ANOVAa
Sum of
Model Squares df Mean Square F Sig.
1 Regression 1527.925 4 381.981 747.546 .000b
Residual 82.268 161 .511
Total 1610.193 165

a. Dependent Variable: What is the Probability you will buy a ticket to Cochella in 2019 ? PL
0 to 10
b. Predictors: (Constant), Num_Child, I would NOT attend Coachella if it is live streamed,
AGE, Indicate how Important to your decision to attend is Beyonce performing at Coachella
in 2019?

Coefficientsa
Standardize 95.0%
Unstandardized d Confidence
Coefficients Coefficients Interval for B
Lower
Model B Std. Error Beta t Sig. Bound
1 (Constant) 8.484 .566 14.976 .000 7.365
I would NOT attend -1.065 .069 -.677 -15.537 .000 -1.200
Coachella if it is live
streamed
Indicate how Important .378 .053 .309 7.117 .000 .273
to your decision to
attend is Beyonce
performing at
Coachella in 2019?
AGE -.007 .004 -.029 -1.581 .116 -.015
Num_Child .027 .053 .009 .504 .615 -.078

Coefficientsa
95.0% Confidence
Interval for B Correlations
Model Upper Bound Zero-order Partial Part
1 (Constant) 9.602
I would NOT attend Coachella if -.929 -.965 -.775 -.277
it is live streamed
 Indicate how Important to your .482 .932 .489 .127
decision to attend is Beyonce
performing at Coachella in
2019?
AGE .002 -.224 -.124 -.028
Num_Child .131 .122 .040 .009

a. Dependent Variable: What is the Probability you will buy a ticket to Cochella in 2019 ? PL 0 to 10

Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value .99 9.95 4.78 3.043 166
Residual -1.779 1.637 .000 .706 166
Std. Predicted Value -1.246 1.697 .000 1.000 166
Std. Residual -2.488 2.290 .000 .988 166

a. Dependent Variable: What is the Probability you will buy a ticket to Cochella in 2019 ?
PL 0 to 10