PORTFOLIO

By Veronica Wang

Veronica.Junci.Wang@gmail.com
Background of Veronica

■ 2 years’ experience in B2B and B2C marketing within Asia, including Singapore,
Greater China (Mainland, Hong Kong and Taiwan) and Korea.
■ Helped overseas companies build brand awareness quickly in the local markets.
■ Previous industries include:
– Beauty
– Fast Moving Consumer Goods (FMCG)
– Technology
■ Good knowledge of digital, social and offline marketing.
■ Strong communication and problem solving skills.
Summary of experience

I. Digital marketing
II. Social media marketing
III. Blogger marketing
IV. Events
V. Public Relations
I. Digital Marketing

■ Email Marketing:
– Implemented monthly Chinese newsletter with the company’s market analysis
and reports.
– Designed targeted marketing campaigns to help increase sales.
– i.e. ‘2018 Singapore National Day offer’, ‘2019 Korean New Year Promotion’
and etc.
■ Website:
– Built Chinese website for better delivering the products and brand message to
mainland Chinese clients.
I. Digital Marketing-Examples
1. Chinese website of the shipping big data provider, since Oct 2018
I. Digital Marketing-Examples
2. ‘Singapore National Day offer 2018’, Aug 2018
II. Social Media Marketing

■ Set up and run the shipping technology, VesselsValue’s WeChat account while
overcoming the limit as a non-Chinese entity.
– Introduced the products and services
– Regular posted company’s market analysis
– Implemented special offer
■ Managed Japanese cosmetic brand’s Facebook page.
– Created interesting and relevant content for soft selling
II. Social Media Marketing-Examples
1. VesselsValue’s official WeChat account, since Dec 2018
II. Social Media Marketing-Examples
2. Majolica Majorca’s Singapore Facebook page, Jul-Oct 2016
III. Blogger Marketing

■ Invested in blogger marketing for the well-being product on the Chinese niche e-
commerce platform, Red.
– Briefed and reviewed bloggers’ writing to ensure the best deliveries of branding
and product features.
– Achieved positive ROI at key dates, such as Chinese/Western Valentine’s day,
11.11 sales Day, Christmas Day and etc.
III. Blogger Marketing-Examples
Blogger posts on RED with good exposure and high popularity, Aug 2017-Feb 2018
IV. Events

■ Organised events for different target audience with distinct purposes.

– B2B: Premium networking event to approach to C-level decision makers and
created sales opportunities.
– B2C: Interesting road show in Hong Kong to promote the well-being products to
the public.
– B2C: Professional forum with celebrity and celebrity-therapist to identify
consumers’ needs on well-being products.
■ Sourced for relevant conferences and negotiated with conference organisers for
good speaking opportunities at $0 cost.
IV. Events-Examples, organised
1. ‘What’s Next Singapore 2018’, Sep 2018
IV. Events-Examples, organised
2. ‘Fireman Street Raid’ at Causeway Bay, Hong Kong, Oct 2017
IV. Events-Examples, organised
3. ‘Sex and City in Hong Kong’ with celebrity Christine Ng, Jan 2018
V. Public Relations

■ Established and maintained good relationship with journalists and press in the
dedicated regions.
– China: Collaborated with influential press for monthly/quarterly columns,
interviews and press releases.
– Taiwan: Opened up shipping/shipping finance press market from scratch via
market research and cold calls.
V. Public Relations-Examples
Interview, press release and monthly columns with top Chinese industry press
V. Public Relations-Examples
Press release on industrial or finance websites in Taiwan
STAY IN TOUCH
Veronica Wang
+65 8138 7634
Veronica.Junci.Wang@gmail.com
www.linkedin.com/in/veronicawangjc/