Beruflich Dokumente
Kultur Dokumente
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THE ETHNOGRAPHY OF EVERYDAY LIFE:
THEORIES AND METHODS FOR
AMERICAN CULTURE STUDIES
JOHNL. CAUGHEY
Universityof Maryland
beginifnotina disciplined
... [W]heredoes ethnography to discover
attempt
and describethe symbolicresourceswithwhichthe membersof a society
theirexperience?'
and interpret
conceptualize
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The Ethnographyof EverydayLife 223
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224 American Quarterly
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The Ethnographyof EverydayLife 225
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226 AmericanQuarterly
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The Ethnographyof EverydayLife 227
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228 American Quarterly
Symbolic feelthatdeductive
interactionists reasoning
implies, thataction
falsely,
determined
are simplistically
and interpretation by priorevents.Sociologists
onunderstanding
shouldinsteadconcentrate howpeopleina particular
situation
through
see things, theuse,aboveall,ofparticipant
observation;andthenbuild
up fromthere.19
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The Ethnographyof EverydayLife 229
Finally,fieldworkstrategiescan be combinedwithhistoricalmethodsin
followingup the recent interestin developing a regional orientationin
Americanculturestudies.25
Grantingthatfieldworkis of potentialimportanceto AmericanStudies,
fromwhich of the various theoreticalschools outlinedabove should the
Americanistselect his particularmodel of fieldwork?The answer should
probably be simultaneously"all" and "none." The Americanistfield-
workershould make use of what is practicaland valuable in the existing
literature.However, thereis everyreason to approachthefieldworklitera-
turein whatJayMechlingcalls a convergent-disciplinary manner.26There
is no reason why an Americanistethnographerneed link himselfexclu-
sivelyto one of thevarious theoreticalcamps thatcurrentlyexist. Rather,
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230 AmericanQuarterly
he shouldborrowfromwhichever combinationofapproachesseemsperti-
nenttothestudyathand.Conversely,theAmericanist shouldbe properly
schoolshavetooffer.
ofwhatexisting
skeptical We shouldseektodevelop
formsof ethnographysuitablenotto sociologyor anthropology,butto
Americanculturestudies.Americanistsshouldadapt ratherthanborrow
techniquesof existing
perspectivesand methodological
the theoretical
camps - and innovatenew ones.
However,theAmericanist field-workerwillprobablywantto drawon
someoftheexisting perspectivesinthetheoretical schoolsoutlined above.
As we have seen,theapparentdiversity inthesecampscan be generally
reducedtoa differencebetweenideationalandadaptionist perspectives. It
seemslikelythatan Americanist field-workerwillwantto attendtoboth.
Givenourtraditionalinterestinmeaning, itseemsunquestionable thatthe
willwishtocarefully
field-worker exploretheconceptual systemsbywhich
themembers ofthecommunity understand and construct theirworlds.It
also seems apparentthatmanyfield-workers will not wish to confine
themselvesexclusivelytoa focuson "thenatives'pointofview,"butwill
wantto step back and tryto analysethe social systemas a whole,a
from
perspective whichtheinsider'sknowledge willbe butoneelement ina
largersystemof parts.27Finally,we maysuggestthattheAmericanist
willwishtoattendtoa thirddimension
field-worker thatis oftenneglected
infieldworkderivedfrom thesocialscienceschools.Thatis,hewillwantto
attendtothecommunity notjustas anabstractsystem, eitherofknowledge
orfunctioningelements,butas a setofhumanindividuals whoseparticular
theactualstuff
livesconstitute ofeveryday life.Withtheseperspectives in
mindletus considertheliterature on howto do fieldwork.
FIELDWORK METHODS
ofmethodolog-
tocomplainaboutthescarcity
Itis nolongerappropriate
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Life
of Everyday
The Ethnography 231
literature,
oftheearlieranthropological
28Fora survey andG. Sankoff,
see P.C.W.Gutkind
"Annotated onAnthropological
Bibliography FieldWorkMethods,"inD.G. Jongmans and
P.C.W.Gutkind, intheField(NewYork:Humanities
eds.,Anthropologists Press,1967).On
the morerecentliterature,see the bibliographyin MichaelH. Agar,The Professional
Stranger:An InformalIntroductionto Ethnography(New York: Academic Press, 1980). For
literature,
ofthepre-1970sociological
a goodcollection J.Filstead,ed., Qualita-
see William
tiveMethodology:FirsthandInvolvementWiththeSocial World(Chicago: Markham,1970).
RobertEmerson's"Observational FieldWork,"in RalphH. Turnerand JamesF. Short,
eds.,AnnualReviewofSociology, 7 (1981),351-78,provides reviewoftherecent
anexcellent
sociologicalliterature.
29JamesP. Spradley, TheEthnographicInterview(NewYork:Holt,RinehartandWinston,
1979);Spradley, (NewYork:Holt,Rinehart
Observation
Participant andWinston, 1980);and
Spradley and David W. McCurdy, The Cultural Experience: Ethnographyin Complex
Society(Chicago:ScienceResearchAssociates,1972).
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232 American Quarterly
discussionofSpradleyandMcCurdy'sfieldwork
30SeeEvanJenkins's course,"The New
Ethnography:Languageas theKeytoCulture,"Change,1(1978)16-19.Ontheconductand
courses,see JuliaCraneandMichaelV. Angrosino,
offieldwork
direction FieldProjectsin
Anthropology(Morristown: GeneralLearningPress, 1974);JacquelineP. Wisemanand
Marcia S. Aron,Field ProjectsforSociology Students(San Francisco: CanfieldPress, 1970);
and Conrad Phillip Kottak, ed., Researching American Culture: A Guide For Student
(AnnArbor:Univ.ofMichiganPress,1982).
Anthropologists
31Agar,Professional Stranger; PerttiJ. Pelto and Gretel H. Pelto, AnthropologicalRe-
search:TheStructure
ofInquiry Univ.Press,1978);JackD. Douglas,
(NewYork:Cambridge
InvestigativeSocial Research (Beverly Hills: Sage, 1976); BufordH. Junker,Field Work
(Chicago:Univ.ofChicagoPress,1960);andJohnLoffland,
Analysing A
Social Settings:
Guide to Qualitative Observationand Analysis (Belmont, Calif.: Wadsworth,1971).
32GeorgeJ. McCall and J. L. Simmons, Issues in Participant Observation (Reading:
Gold,"RolesinSociologicalFieldObservations,"
1969),29. Cf.Raymond
Addison-Wesley,
Social Forces, 36 (1957), 217-23.
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The Ethnographyof EverydayLife 233
I wanttounderstand
theworldfrom yourpointofview.I wanttoknowwhatyou
knowinthewayyouknowit.I wantto understand themeaning ofyourexperi-
as youfeelthem,to explainthings
ence,to walkinyourshoes,to feelthings as
youexplainthem.Willyoubecomemyteacherand helpme understand?36
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234 American Quarterly
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The Ethnographyof EverydayLife 235
42Thisincludesdiscovering
thesignification
ofinsidersconceptualcategories(thecriteria
bywhichelements areincludedorexcludedfroma givenconceptual class),andthewaysin
whichculturalcategoriesare organizedintocombinations or "domains."Againthemost
usefuldiscussionis Spradley'sEthnographicInterview,
92-184.
43Cf.Agar,The ProfessionalStranger,107-11;andLoffland,AnalysingSocial Situations,
93-116.
44JohnCollier, Visual Anthropology:Photographyas a Research Method (New York:
Holt,Rinehart
and Winston,1967);and KarlHeider,Ethnographic
Film(Austin:Univ.of
Texas Press, 1976). Cf. also thejournal Studies in Visual Communication.
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236 American Quarterly
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The Ethnographyof EverydayLife 237
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238 American Quarterly
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The Ethnographyof EverydayLife 239
REFLEXIVE FIELDWORK
as the NormalHumanExperience,"in
58WardH. Goodenough,"Multiculturalism
Elizabeth M. Eddy and WilliamL. Partridge,eds., Applied Anthropologyin America (New
York:ColumbiaUniv.Press,1978),79-86.Cf.Anthony andPersonal-
F.C. Wallace,Culture
ity(New York: RandomHouse, 1970),22-36; and PerttiJ. Peltoand GretelH. Pelto,
SomeTheoretical
Diversity:
"Intracultural 2 (1975),1-18.
Issues,"AmericanEthnologist,
59See SherriCavan, Liquor License: An Ethnographyof Bar Behavior (Chicago: Aldine,
1966).
Barry,"Description
60Cf.Herbert AreaFiles,"inHarry
andUses oftheHumanRelations
C. Triandis,ed., Handbook of Cross-CulturalPsychology(Boston: Allynand Bacon, 1980),
445-78.
6'Mechling, Square Tomato, 67. Cf. FelicitasD. Goodman,Speaking in Tongues: A
Cross-CulturalStudy of Glassolalia (Chicago: Univ. of Chicago Press, 1972).
62See L.L. LangnessandGelyaFrank, Lives: An AnthropologicalApproach to Biography
andSharp,1981).Foran ethnographic
(Novato,Calif.:Chandler example,see RobertColes
andJaneHallowellColes, Womenof Crisis-(New York:Dell, 1978).
63JohnL. Caughey,"Ethnography,
Introspection,andReflexiveCultureStudies,"Pros-
pects(forthcoming).
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240 American Quarterly
ofPuebloCulture:
"The Interpretation
64Cf.JohnBennett, A QuestionofValues,"South-
westernJournalofAnthropology,2 (1946), 361-74. Cf. Agar,ProfessionalStranger,7-8; and
Emerson,"Observational FieldWork,"361.
65SeeHortensePowdermaker, Strangerand Friend(New York:Norton,1966);Arthur
Vidich,JosephBensman,andMauriceStein,eds.,Reflections on Community Studies(New
York:JohnWiley,1964);PeggyGolde,ed., Women intheField(Chicago:Aldine,1970);John
M. Johnson,DoingFieldResearch(NewYork:FreePress,1975);MichaelClarke,"Survival
of PersonalExperiencein FieldWork,"Theoryand Society,2
in theField: Implications
(1975), 95-123; and Georges and Jones,People StudyingPeople.
Dwyer,"TheDialogicofEthnology,"
66Kevin 4 (1979),205-24.
DialecticalAnthropology,
67SeeCaughey,"Ethnography, and ReflexiveCultureStudies";Donald
Introspection,
Messerschmidt,ed., Anthropologistsat Home in NorthAmerica: Methodsand Issues in the
StudyofOne's OwnSociety(NewYork:Cambridge Univ.Press,1981);JohnB. Stephenson
andL. Sue Greer,"EthnographersinTheirOwnCultures: TwoAppalachian Cases," Human
40 (1981),123-30;David M. Hayano,"Auto-Ethnography:
Organization, Paradigms, Prob-
lems,and Prospects,"HumanOrganization, 38 (1979),99-104;and MargaretR. Yocom,
"FieldWorkinFamilyFolkloreandOralHistory: A StudyinMethodology," Diss. Univ.of
Massachusetts1980.
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Life
of Everyday
TheEthnography 241
680n the underlyingdynamics, see Vincent Crapanzano, "On the Writingof Ethnog-
raphy," Dialectical Anthropology,2 (1977), 69-73.
69Agar,Professional Stranger, 183-87; Douglas, InvestigativeSocial Research, xiv-xv;
RichardNewbold Adams, "Ethical Principlesin AnthropologicalResearch: One or Many?"
Human Organization,40 (1981), 155-60.
70$pradley,EthnographicInterview,204-16.
71Cf.Oscar Lewis, La Vida (New York: Random House, 1966); Studs Terkel,American
Dreams (New York: Pantheon, 1980); and JohnL. Gwaltney,Drylongso (New York: Ran-
dom House, 1980).
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242 American Quarterly
andalso specific
quotesfrominformants
ples.72Theseincludeillustrative
in whichindividuals
situations
of particular
descriptions think,act, and
speakinthescenesoftheireverydaylife.73Hereis anareawhereAmerican
Studiesethnographersshouldexperiment and innnovate.
writing,
72Forexamplesof shortethnographic see JosephG. Jorgensenand Marcello
andAmerican
Truzzi,eds.,Anthropology Life(EnglewoodCliffs, 1974);
N.J.:Prentice-Hall,
E. NashandJamesP. Spradley,
Jeffrey Approach(Chicago:
eds.,Sociology:A Descriptive
Rand McNally,1976);JamesP. Spradleyand MichaelA. Rynkiewich, The Nacirema:
Readings on American Culture (Boston: Little, Brown, 1975). Ethnographicarticles are
publishedregularlyin thejournals QualitativeSociology, UrbanLife, and UrbanAnthropol-
ogy. Interestingbook-length studiesincludeElliotLiebow, Tally'sCorner
ethnographic
(Boston:Little,Brown,1967);JosephT. Howell,HardLivingon ClayStreet(GardenCity,
N.Y.: Anchor,1973); ErvingGoffman, Asylums(New York: Anchor,1961); Barbara
Myerhoff, NumberOur Days (New York: Simonand Schuster,1978);Kai T. Erikson,
Everythingin Its Path (New York:SimonandSchuster,1976);RobertB. Edgerton, Alone
Together:Social Orderon an Urban Beach (Berkeley:Univ. ofCaliforniaPress,1979);Elijah
A Place on theCorner(Chicago:Univ.ofChicago,1978);JamesP. Spradleyand
Anderson,
BrendaMann,The CocktailWaitress(New York: JohnWiley,1975);ConstancePerin,
EverythingIn it's Place: Social Orderand Land Use inAmerica (Princeton:PrincetonUniv.
Press, 1977); and David M. Hayano, Poker Faces: The Life and Workof Professional Card
Players(Berkeley:Univ.ofCaliforniaPress,1982).
73Onadapting novelistic suchas scene-by-scene
techniques of
to description
construction
theactual,see TomWolfe,TheNewJournalism (NewYork:HarperandRow,1973),31-33.
OneofWolfe'sownbestexamplesis "The TruestSport:JoustingWithSamandCharley,"in
his Mauve Gloves and Madmen (New York: Bantam, 1977), 24-58. Cf. Joan Didion, The
1979);andJamesAgeeandWalkerEvans,Let
Album(NewYork:SimonandSchuster,
White
Us Now Praise Famous Men (Boston: HoughtonMifflin,1941).
74Spradley,EthnographicInterview,9-14; cf. WardH. Goodenough,
Description and
Comparison in CulturalAnthropology(Chicago: Aldine, 1970).
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The Ethnographyof EverydayLife 243
inthepreparation
*Fortheirsuggestions to GeneWise,Karen
ofthisessay,I am grateful
Lystra,HenryShapiro,LonnaMalmsheimer; RichardP. Horwitz,FrancesCaughey,Law-
renceMintz,Pat Secrist,and ConnieElsberg.JoEllenLaissue providedable research
assistance.
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