Industry definition: We are looking into the industry which satisfies customer’s need for credit

Customer’s need: Reliable, seamless and quick process of credit

Porter’s 5 five forces which encompass the market players in this industry:

1. Competitors:
a. SBI Elite Credit Card
b. American Express Platinum Card
c. Standard Chartered Manhattan Credit Card
d. HDFC All miles credit card
e. Citi Premium credit card
2. Suppliers:
a. Chip Manufacturers - VISA, Master Card, American Express
b. RBI regulatory board
c. RFID Technology providers

Other Suppliers:

IT Services provider – Intuit & Verifone

Anti Virus Provider – Mcafee, Norton

3. Potential entrants:
a. Barclays
b. Capital One
c. Chase Sapphire
d. Discover
e. Wells Fargo
4. Substitutes:
a. EMI – Bajaj Finserv Cards
b. epaylater app, Simpl app
c. Peer to Peer credit
d. Ola Credit
e. Paytm Postpaid
5. Complements:
a. E-commerce websites
b. Shopping malls
c. Travel agencies
d. Hotel bookings
e. Restaurants
6. Buyers:
a. Individuals
b. Corporate employees
c. Business Owners
d. Investors