WHITE PAPER

Is Hosting on PLAGO Viable

WHY THE NEED FOR A DEFENSE OF PLAGO HOSTING?

Ten years ago had someone told you that you could grab your cell phone, drive your car to a parking lot
in a nearby strip mall and simply wait for work while texting with friends, you might be confused as to
why. At some point the application you downloaded and registered to participate in pops open. It
instructs you to go to 123 Main Street and pick up Ralph, and then take him to 475 Elm Street. You get a
little map on your phone, follow the directions, pick up Ralph, take him to where he wants to go and
money automatically hits your bank account. Ten years ago you would have said, “Yeah sure, tell me
another tall tale.” Today you would have said, “Sure, that’s what being an UBER driver is all about.”
And there are thousands upon thousands of drivers doing exactly this.

Today, were someone to tell you that you could open an app and in just a few minutes post something
you love to do and are offering to do with them, as soon as today, with the assistance of experts, all for
the purpose of

THE CLAIM

People will not want to be Hosts. They will feel awkward, confused, and reluctant, won’t see the value
and when they weigh the cost versus benefits will chose not to take advantage of the opportunity the
PLAGO app offers them.

COUNTER-CLAIM

Those who come across the PLAGO Android or Apple application and understand it as Users, will likely
see how Hosting works. With the proper presentation of the what, why, who, how, and when of
Hosting, they will grasp the concept that Hosting can be fun and lucrative, and conclude that the cost
benefit outcomes make hosting “worth it.” Here’s why.

PLAGO HOSTING IS DIFFERENT: EVENTS VRS ACTIVITIES

Here’s a challenge. Go to Google, Facebook, the App store, Google Play, or YouTube and enter
“upcoming events in ____” and note your area. Our bet is that you will get a dozen or more websites,
posts, videos, apps etc. and 90% of what you will see will be the same events on all of them. You will
see information on concerts, plays, sporting events, cruises, organizational outings, fundraisers, and
sponsored events at bars, restaurants, outfitters, etc. This is a crowded marketing space with little need
for app services or disruptive shared-economy alternatives. Why?

Because activities are as different from events as going to your neighbors for a backyard party with BBQ
ribs is different from going to Applebee’s for BBQ ribs, as different as going to a concert is from sitting
around a fire-pit with friends and a guitar. Put plainly, events are generally standardized mono-centric
“regularly packaged,” created, offered and delivered by businesses and organizations. On the other
hand, activities are generally familiar, comfortable, organic, multiple-element “custom packaged”
activities created, offered and delivered by individuals acting as Hosts.

Granted, we are torturing the language to make a point, but the important thing is to grasp the
distinction. And here’s the important aspect of such distinctions: few, if anyone, are posting and hosting
activities. It is a shared-economy function, like transacted online sales between individuals using Ebay,
like people sharing their home on AirBnB, like people sharing rides on UBER. Now they can find and
share fun activities on PLAGO.

THE UBER-ESQUE SHARED-ECONOMY DISRUPTION

So PLAGO claims to be a disruptive technology and business system. How?

Beyond the differentiation between events and activities, it is really the business system that brings
more disruption than the technology. Just like UBER would be nothing without its drivers and the
business system they have there, or AirBnB and that system, PLAGO’s system will shake things up in the
recreation, class, shared-fun world. Things like transaction sharing and valuation, recruiting, training,
motivation, support, simplicity, efficiency and growth mechanisms all come into play.

PLAGO is designed to be extremely simple and intuitive for Users and Hosts. Interestingly, like an
iceberg, the peaceful and simple little frozen island above the surface is beautiful and shiny, while the
much darker, larger, more complex chunk of massive frozen ice under the surface deals with the cold
energy, the swirling currents, destructive objects, and even dangerous warmth. The business system
“beneath the surface” is by necessity somewhat complex. It needs to cater to the needs of a number of
constituencies. In some ways, the more complex and “thought through” the system is, the more elegant
the service and technology will be.

Few realize that when they simply “UBER over to the Joneses” there are a multiplicity of complex
functions taking place behind the scenes. This, beyond the conceptual, is what gives these sorts of
businesses the exponential growth in value they often experience. During the Beta release of PLAGO 1.0
our intention is to try and understand this disruption fully so as to be able to properly “fuel the changes”
that it can offer society pertaining to how people share fun.

PLAGO OFFERS “SERENDIPITY OF SCALABILITY”

Hosting fun activities has a hidden friend… serendipity, meaning the oft time unintentional discovery of
new pathways, outcomes, opportunities and introductions. Much of this will be driven by PLAGO’s
nearly immediate scalability. It can be downloaded and used by a thousand Users in a thousand areas
and can also be downloaded and used by a thousand Users in one area. Nobody really knows yet how
this might unfold. Our prognostication is that growth in Users will be driven area-by-area by
engagement and posting by Hosts, so to us it is more likely that “pockets” of usage will emerge,
particularly in demographically attractive areas (active Boomers, disposable time and income, needs for
extra retirement income, etc.).

This bodes well for the argument that Hosting will emerge as a value-laden option for people in specific
areas, thus driving the Beta phase and setting the stage for a successful soft launch. Ultimately, we
believe that as adoption curves go, by a few months after the hard launch (perhaps a year from now)
PLAGO Fun Activity Finder will be as ubiquitous as UBER and AirBnB.

ADDITIONAL PLAGO HOSTING ANALOGIES

Dating: Online dating essentially involves a transaction between two parties who wish to connect for the
purpose of dating, all facilitated by a middle-entity who provides a system and technology for making
this happen, for which it is compensated according to specific business models.

Jobs: Online employment services also involve the idea of posting, filtering, engaging, managing and
ultimately transacting interactions between employers and potential employees.

Fitness: A wide range of online apps, videos, and websites provide fitness coaching, workouts, and
classes. Some are sponsored, others free, others ask for subscriptions, etc. This is analogous to PLAGO’s
variety of ways to engage its technology and systems.

Cooking and Nutrition: The integration of information, services and opportunities all work together in
the culinary world. User-driven because people love to eat, the functionalities that have emerged for
opportunistic online chefs, recipe providers, home cooking services, tasting menu restaurants, ethnic
dining excursions, brewery, cidery, winery and distillery tours only cement the concept that the demand
for activities is more prevalent than ever.

Health Care: More formal and filtered due to regulation and certification, nevertheless one can see how
online medical services, classes, information and even treatment regimens are becoming more and
more prevalent as well, and in this case analogize the possibilities for deeper, more intimate
engagement on the part of PLAGO Hosts and Directors as the technology and systems mature.

AND FINALLY – FIVE KEYS

We suspect there are five keys to making PLAGO Hosting a success:

 Scalable and Intuitive Beta Technology
Incentivized Host Recruiting
Budgets for Beta Test Social Media Promotions and Registrations
User Adoption and Demand
Directorships for Support – Suggestions, Templates, Consults

With all the emphasis on business systems, it is the actual app technology that is the platform upon
which this disruptive shared-economy product will succeed. The Beta version will need to have
sufficient functionality to entice involvement. Beyond this, it will need to be made available to anyone
anywhere who speaks English and lives in a developed area. It is then that, as mentioned, the User
value will drive Host registrations.

Another key will be finding creative ways to incentivize Host registrations. Our initial thought is that by
telling a story about the upside of recruiting Hosts (Referral Hosts) as a “single, not multi-level”
opportunity may be effective. Also, discounted or free VIP Host subscriptions may also incentivize
participation. Effective use of social media advertising targeted to Hosts and Users can also help drive
registrations. We are discussing programs with a number of experts and service providers in this area,
and have subscribed to some of their courses and services.

It may be fair to suggest that a dynamic may emerge during the Beta phase. It goes like this. We will be
inviting participation on the part of Users during the Beta phase, which may involve some
“demonstration” activities that will then generate an understanding that may prompt people to “try”
actual Hosting that we can then promote as “Beta” activities for learning and feedback. The dynamic
that may develop with feedback loops (e.g., ZOOM calls, surveys, consults, etc.) can foster a “community
of Hosts” that may form the initial VIP Hosts group.

Lastly, we are bringing Directors into the project. They form another layer for support, recruiting and
opportunity in their own “micro-businesses.” Consider that we plan to bring a few hundred directors
into the project prior to the hard launch, a move that can easily generate thousands of Hosts in areas all
over the world.