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1 SIGNIFICANCE OF THE STUDY

In recent years, online shopping has become very popular. The growth of technologyhas made these
a part and parcel of everyday lifestyle. The advent of plastic money orthe debit /credit card and the
smooth access to the World Wide Web has brought theshops from around the world to the desktop.
We personally have seen many of ourfriends surfing through various online shopping sites and
purchasing things. Studentcommunity has become so strong that even the parents seek the help and
advice oftheir children before conducting big purchases. This is solely because of theirexposure to
web and social media. Moreover, while it comes to personal purchases,students are very particular
that they get best products available in the market and seekall the possible ways to secure the best
products. This is where the role of onlineshopping sites emerges. Students who are well versed in
the use of internet and activein social media, know about online markets and have tried at least
some of them.The study is very relevant because it can give a clear picture of the future of
onlinemarkets in India and the emerging trends in this particular field. The various factorsthat
influence online shopping habits and its merits and demerits are also dealtwith.The study also tries
to have a comparison of online shopping habits amongdifferent age group as well as income group.
1.2 Objective of the Study
The objective of this research study is to investigate online consumer behavior, whichin turn
provides E-marketers with a constructional framework for fine-tuning their E-businesses’
strategies. The specific objectives of this research are:
1.To know the consumers awareness and perception about the products andservices provided on
internet.
2.To know how it provides products and services and satisfies their customers. 3.To
know how it reduces the uncertainty in purchase decision process.
1.3 Scope of the Study
The theoretical scope of the study includes the popularity of online shopping, the needof virtual
markets, their role in influencing the consumption pattern and habits, meritsand demerits of e-
markets, major players in online retailing etc.We can listed the scope as below

1.The Study was conducted among the Internet users.

2.The Geographical area covered was Sambalpur.
3.The Study was based on a Schedule of Questions.
4.The scope of internet shopping
1.4RESEARCH OBJECTIVE
1.To analysethe consumer interest on online marketing.
2.To determine the factors affecting online buying.
3.To evaluate the growth of online marketing.
4.To forsee the demand of online shopping in india.
5.To study the impact of traditional retailer over the online retailer. 6.To
gather information regarding growing sector for online purchasing. 7.To
understand the barriers of online marketing.
8.To know the consumers awareness and perception about the products and servicesprovided on
internet
9.To examine what the consumer had bought and what they want to purchase in thenear
future.
1.5 LIMITATIONS OF THE STUDY
Utmost care has been taken with regard to the collection, classification and analysis ofdata.
However, the study is subjected to the following limitations:There were hardly any previous
studies on the topic and it was a greatchallenge to deal with a fresh topic.
1.Lack of environmental support for the study on the topic.
2.Less sample size, as it is just survey with 100 respondent
3.Basically based on primary data , hence we can not argue that the research isapplicable in each
condition,time& place.
4.Short time duration, with in such short span of time it is too much difficult toanalyse the topic.
5.Lack of customer support, while asking the consumer they were behaving rudelyand not
responding to the questions.