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17.

1 PRE SE ASONAL VM G U IDE LINE S MEN & WOM EN


17.1 PRE SEASONAL VM GUIDELINES

CONTENTS

• BASIC RULES TO VM YOUR STORE

• MEN & WOMEN

- IN-STORE CALENDAR

- FLOORPLAN

- WINDOW MANNEQUIN SETS

- ENTRANCE AREA STATEMENTS

- COLLECTION DROPVIEW

- COLLECTION AREA MANNEQUIN SETS

- FLOATING LEGS JEANS SELECTION

• STORE STAFF SET

• FOOTWEAR

• EYEWEAR
17.1 PRE SEASONAL VM GUIDELINES

VM - GRUNDREGELN FÜR DEINEN STORE

Damit alle Stores die VM-Standards der Marke einhalten, müssen folgende Prinzipien befolgt werden:

01. Maximal 4 Elemente pro Set präsentieren.

02. Für Kleidungsstücke nur die Falttechniken aus dem VM-Guide verwenden.

03. One-on-one-Sichtungsprinzip anwenden.

04. Beim Präsentieren von Kollektionsteilen: Von oben nach unten und von außen nach innen arbeiten.

05. Accessoires an der Wand so aufhängen, wie sie getragen werden: Mützen oben, Schuhe unten.

06. Hosen-Mannequin (Floating Legs): Jeans an den Beinen vorbereiten und Etiketten entfernen.

07. Alle Schaufensterpuppen gemäß Leitfaden für Schaufensterpuppen ankleiden.

08. Größe der Schaufensterpuppen:

• DAMEN: Oberteil: S / Hose: 26-32 / Schuhe: 38

• HERREN: Oberteil: L / Hose: 34-32 / Schuhe: 44

09. Den saisonalen Bereich nach dem „Buy Now, Wear Now“ -Prinzip anpassen.

10. VM-Tools nur gemäß VM-Guide einsetzen.

11. Store-Checkliste wöchentlich abarbeiten.


17.1 PRE SEASONAL VM GUIDELINES

NOVEMBER
IN-STORE C ALENDAR , FLOORPL AN
MAN N EQ U IN SE TS , ENTR ANCE ARE A STATEM ENTS & COLLECTION DROPVIE W
DROP 1
NOVEMBER 17.1 PRE IN - STORE CALENDAR  |  MEN & WOMEN

17.1 PRE IN - STORE CALENDAR MEN & WOMENDROP 1

NOVEMBER

WOCHE 44 WOCHE 45 WOCHE 46 WOCHE 47 WOCHE 48

WINDOW RAW. Winter / Summer Holiday

ENTRANCE RAW Denim

SOCIAL RAW. Winter / Summer Holiday


NOVEMBER 17.1 PRE FLOORPLAN  |  MEN & WOMEN

COLLECTION DROPVIEW WALL DROP 1 COLLECTION 16.2 FALL / WINTER


WINDOW HOLIDAY

STATEMENT 16.2 FALL / WINTER

ENTRANCE AREA STATEMENT RAW DENIM

ENTRANCE AREA STATEMENT RAW DENIM


STATEMENT 16.2 FALL / WINTER

COLLECTION 16.2 FALL / WINTER


WINDOW HOLIDAY

COLLECTION DROPVIEW WALL DROP 1 COLLECTION DROPVIEW WALL DROP 1 COLLECTION 16.2 FALL / WINTER COLLECTION 16.2 FALL / WINTER

M E N AR E A WI N DOW D E N I M AR E A

WO M E N AR E A E NTR AN CE AR E A CO LLEC TI O N AR E A

M MAN N EQ U I N S E A SO NAL AR E A
17.1 PRE SEASONAL VM GUIDELINES

WINDOW
MAN N EQ U IN SE TS M EN & WOM EN
NOVEM B ER
NOVEMBER WINDOW AREA  |  HOLIDAY
NOVEMBER WINDOW MANNEQUIN SETS  |  MEN

01. 01. 01.

02.

02.

02.

801 N 802 N 03.


803 N
01. EFFO LONG BEANIE 01. ORIGINALS EFFO BEANIE 01. ORIGINALS EFFO BEANIE
D03605-K027-5793 D00542-K027-6484 04.
D00542-K027-6484

03.
02. RACKAM BOMBER 02. VODAN 3D SLIM JKT 02. ESTAN POUCH
D03440-8139-990 D03478-8454-001 D03669-8222-976

03. REFFT POCKET R T L / S 03. 03. MT DADIN R KNIT L / S 03. MIDNIGHT FROCK COAT
D03402-8479-6484 D03531-8499-6484 D03457-7275-990

04. STAQ 3D TAPERED 04. STAQ 3D TAPERED 04. MT DENIM SHIRT L / S


D02036-8454-1241 D02036-8454-1241 D03469-D013-082

05. GUARD 05. GUARDIAN SNEAKER 05. 5620 3D TAPERED


D02785-098-990 D04271-158-1190 D01517-8454-001

04. 06. GUARDIAN SNEAKER


D04271-158-1190
04. 05.

05. 06.
CLUSTER CLUSTER CLUSTER
05.
NOVEMBER WINDOW MANNEQUIN SETS  |  WOMEN

01. 01. 01.

02.

02.

02.

03.

901 N 902 N 903 N


01. ORIGINALS EFFO BEANIE 01. ORIGINALS EFFO BEANIE 01. ORIGINALS EFFO BEANIE
D00542-K027-6484 D00542-K027-6484 D00542-K027-6484

02. AB RACKAM BOMBER WMN 02. MT FROCK COAT WMN 03.


02. DELINE JKT WMN
D03593-5914-990 03. D03597-6450-990 D03552-5802-990

03. STALT GRANDDAD SHIRT 03. STALT GRANDDAD SHIRT 03. MIDGE MP BF OVERALL
WMN L / S WMN L / S WMN S / LESS
D03556-8456-082 D03556-8456-082 D03562-7113-001

04. 3301 HIGH STRAIGHT TU WMN 04. GUARD BOOT WMN 04. CRYLA ZIP
04. D03430-8475-001 D02702-098-990 D04287-8690-990

05. GUARD BOOT WMN


D02702-098-990

05. 04. 04.

CLUSTER CLUSTER CLUSTER


17.1 PRE SEASONAL VM GUIDELINES

ENTR ANCE AREA


STATEM ENTS M EN & WOM EN
NOVEM B ER
NOVEMBER ENTRANCE AREA STATEMENT MEN  |  RAW DENIM
NOVEMBER ENTRANCE AREA STATEMENT FLATS OVERVIEW  |  MEN

MT DENIM SHIRT L /S TACOMA SHIRT L /S STALT DENIM SHIRT L /S TACOMA SHIRT L /S TACOMA SHIRT L /S VODAN 3D SLIM JK T
D03469-D013-082 D03454-6765-001 D03664-8456-082 D03454-8518-5911 D03454-8516-5977 D03478-8454-001

5620 3D TAPERED STAQ 3D TAPERED BRONSON TAPERED


D01517-8454-001 D02036-8454-1241 CUFFED JEANS
D03459-8454-001

COLORSWATCH
COLORSWATCH COLORSWATCH COLORSWATCH COLORSWATCH COLORSWATCH COLORSWATCH COLORSWATCH COLORSWATCH COLORSWATCH HTR
000 000 000 000 000 000 000 000 000 000
NOVEMBER ENTRANCE AREA STATEMENT WOMEN  |  RAW DENIM
NOVEMBER ENTRANCE AREA STATEMENT FLATS OVERVIEW  |  WOMEN

3301 HIGH STRAIGHT TU WMN RE US FIRST HIGH RE TACOMA STRAIGHT SHIRT STALT GRANDDAD SHIRT STALT SHIRT WMN L /S
D03430-8452-071 STRAIGHT WMN WMN L /S WMN L /S D03612-8456-082
D03462-6130-001 D03465-8432-082 D03556-8456-082

MIDGE MP BF OVERALL DA XLY R KNIT WMN L /S EXLY R KNIT WMN L /S MT FROCK COAT WMN BRYN BELT WMN CL ARO BELT WMN
WMN S / LESS D03545-K009-5666 D03543-5613-5666 D03597-6450-990 D04165-3127-3853 D04166-3127-3853
D03562-7113-001

FLAME DK BLACK MAZARINE BLUE


5666 6484 4213
17.1 PRE SEASONAL VM GUIDELINES

COLLECTION AREA
COLLECTION DROPVIE W & MAN N EQ U IN SE TS M EN & WOM EN
NOVEM B ER
NOVEMBER COLLECTION DROPVIEW MEN  |  DROP 1
NOVEMBER INSTORE MANNEQUIN SETS  |  MEN

01. 01. 01.

03.

02.

02.

02.

804 N 805 N 806 N


01. EFFO LONG BEANIE 01. EFFO LONG BEANIE 01. EFFO LONG BEANIE
D03605-K027-5793 03.
D03605-K027-5793 D03605-K027-5793

02. MOWER LEATHER JKT 02. BATT HDD PARKA 02. VODAN 3D SLIM JKT
D03472-8259-990 D03508-8505-7396 D03478-8454-001
04.
03. STALT DENIM SHIRT L / S 03. TACOMA SHIRT L / S 03. 03. MT BLAKE BLAZER
D03664-8456-082 D03454-6765-001 D03477-6578-001

04. MT DADIN R KNIT L / S 04. MT T YPE C 3D TAPERED 04. NY 5TH UTILIT Y


D03531-8499-6484 D03460-6578-1241 LOOSE DUNGAREE
D03482-8454-001
05. MT BRONSON KICK 05. MIDRO
CROPPED CHINO D04332-8715-1190 05. MIDRO
05. D03434-5629-990 D04332-8715-1190
04.
06. MIDRO
04.
D04332-8715-1190

CLUSTER CLUSTER CLUSTER


06. 05. 05.
NOVEMBER COLLECTION DROPVIEW WOMEN  |  DROP 1
NOVEMBER INSTORE MANNEQUIN SETS  |  WOMEN

01.
01. 01.

904 N 905 N 02. 906 N


01. DAXLY R KNIT WMN L / S 01. STALT GRANDDAD SHIRT 01. STALT BF SHIRT DRESS L / S
D03545-K009-5666 WMN L / S D03548-8456-082
D03665-8307-4213
02. MT ARMY RADAR JUMPSUIT 02. ESTAN POUCH
WMN L / S 02. MT BRONSON HIGH D03669-8222-976
D03555-8555-990 CULOTTE WMN
D03564-8307-4213 03. CRYLA ZIP
03. CRYLA ZIP D04287-8690-990
D04287-8690-990 03. GUARD BOOT WMN
D02702-098-990

02.

02.

03. 03. 03.

CLUSTER CLUSTER CLUSTER


17.1 PRE SEASONAL VM GUIDELINES

OPTIMAL JEANS WALL


FLOATING LEGS J E ANS SELECTION
NOVEMBER FLOATING LEGS JEANS SELECTION  |  MEN

3301 SLIM ARC 3D TAPERED 5620 3D TAPERED 3301 SLIM


SEASONAL JEANS SEASONAL JEANS SEASONAL JEANS BLACK EDINGTON STRETCH DENIM RAKE DENIM TOBE DENIM ITANO STRETCH DENIM
(STORES CHOICE) (STORES CHOICE) (STORES CHOICE) RAW DENIM RAW DENIM MEDIUM AGED MEDIUM AGED
51001-6245-001 D02023-8454-001 D01517-8452-071 51001-8453-071
NOVEMBER FLOATING LEGS JEANS SELECTION  |  WOMEN

RE US FIRST HIGH STRAIGHT WMN LYNN ZIP GRIP MID SKINNY WMN 3301 HIGH STRAIGHT TU WMN
LYNN MID SKINNY WMN ARC 3D LOW BOYFRIEND WMN 3301 LOW SKINNY WMN 3301 HIGH SKINNY WMN
RL 12OZ BLUE CAST SLANDER BLACK SUPERSTRETCH TOBE DENIM
PINTT FEM BLACK STRETCH DENIM RIGEL DENIM LOOMER GREY STRETCH DENIM YZZI STRETCH DENIM
RAW DENIM DK AGED MEDIUM AGED
3D DARK AGED DK AGED RESTORED 106 DK AGED COBLER MEDIUM AGED
D03462-6130-001 D03495-6009-89 D03430-8452-071
60885-8469-2967 60892-8494-7351 60878-7863-3143 60877-8464-071
(SEASONAL JEANS) (SEASONAL JEANS) (SEASONAL JEANS)
17.1 PRE SEASONAL VM GUIDELINES

DEZEMBER
IN-STORE C ALENDAR , FLOORPL AN
MAN N EQ U IN SE TS , ENTR ANCE ARE A STATEM ENTS & COLLECTION DROPVIE W
DROP 2
DEZEMBER 17.1 PRE IN - STORE CALENDAR  |  MEN & WOMEN

17.1 PRE IN - STORE CALENDAR MEN & WOMENDROP 2

DEZEMBER

WOCHE 47 WOCHE 48 WOCHE 49 WOCHE 50 WOCHE 51 WOCHE 52

Holiday
WINDOW
Sale

Military Tailoring (MEN)


ENTRANCE RAW Denim Stripe Denim & Knits (WMN)

Holiday
SOCIAL
Sale
DEZEMBER 17.1 PRE FLOORPLAN  |  MEN & WOMEN

COLLECTION DROPVIEW WALL DROP 2 COLLECTION 17.1 PRE DROP 1


WINDOW HOLIDAY

STATEMENT 17.1 PRE DROP 1

ENTRANCE AREA STATEMENT STRIP DENIM & KNITS

ENTRANCE AREA STATEMENT MILITARY TAILORING


STATEMENT 17.1 PRE DROP 1

COLLECTION 16.2 FALL / WINTER


WINDOW HOLIDAY

COLLECTION DROPVIEW WALL DROP 2 COLLECTION DROPVIEW WALL DROP 2 COLLECTION 17.1 PRE DROP 1 COLLECTION 16.2 FALL / WINTER

M E N AR E A WI N DOW D E N I M AR E A

WO M E N AR E A E NTR AN CE AR E A CO LLEC TI O N AR E A

M MAN N EQ U I N S E A SO NAL AR E A
DEZEMBER 17.1 PRE FLOORPLAN  |  MEN & WOMEN

SALE 16.2 COLLECTION 17.1 PRE DROP 2


WINDOW SALE

STATEMENT 17.1 PRE DROP 2

SALE 16.2

SALE 16.2
STATEMENT 17.1 PRE DROP 2

COLLECTION 17.1 PRE DROP 2


WINDOW SALE

SALE 16.2 SALE 16.2 COLLECTION 17.1 PRE DROP 2 COLLECTION 17.1 PRE DROP 2

M E N AR E A WI N DOW D E N I M AR E A

WO M E N AR E A E NTR AN CE AR E A CO LLEC TI O N AR E A

M MAN N EQ U I N S E A SO NAL AR E A SALE


17.1 PRE SEASONAL VM GUIDELINES

WINDOW
MAN N EQ U IN SE TS M EN & WOM EN
DEZEM B ER
DEZEMBER WINDOW AREA  |  SALE
17.1 PRE SEASONAL VM GUIDELINES

ENTR ANCE AREA


STATEM ENTS M EN & WOM EN
DEZEM B ER
DEZEMBER ENTRANCE AREA STATEMENT MEN  |  MILITARY TAILORING
DEZEMBER ENTRANCE AREA STATEMENT FLATS OVERVIEW  |  MEN

BL AKE WAISTCOAT MT BL AKE BLA ZER REFFT POCKET R T L /S STALT CLEAN SHIRT L /S STALT SHIRT L /S MT DENIM SHIRT L /S
D03481-6578-001 D03477-6578-001 D03402-8479-6484 D03663-7085-990 D03493-7622-7429 D03469-D013-082

MT DRESS SHIRT L /S MT BRONSON KICK STAQ 3D TAPERED BRONSON TAPERED MT T YPE C 3D TAPERED 5620 3D TAPERED
D03473.868.990 CROPPED CHINO D02036-8454-1241 CUFFED JEANS D03460-6578-1241 D01517-8454- 001
D03473-868-110 D03434-5629-990 D03459-8454-001

BLACK DK BLACK WHITE


990 6484 110
DEZEMBER ENTRANCE AREA WOMEN  |  STRIPE DENIM & KNITS
DEZEMBER ENTRANCE AREA STATEMENT FLATS OVERVIEW  |  WOMEN

IMAGE NOT AVAILABLE

5620 3D POUCH MIDGE SADDLE AVINE GRANDDAD AVINE GRANDDAD KNIT CORE TURTLE KNIT WMN L /S
BOYFRIEND WMN BOYFRIEND WMN KNIT WMN L /S WMN L /S D04235-8677-7165
D01904-8473-082 D03515-8473-082 D03546-5829-2864 D03546-5829-3873

STARIA SLIM LONG EXLY STRIPE R KNIT WMN L /S QUILTED BOMBER WMN L /S STARIA SLIM FUNNEL TOP LUZA CLUTCH WMN LUZA SMALL WALLET WMN
TURTLE DRESS L /S D03539-8500-7385 D03585-6494-4213 WMN L /S D03628-3965-7165 D03631-3965-7165
D03423-8490-4213 D03425-8490-4213

GREY HTR SIALI BLUE OSAKA BLUE MAZARINE BLUE DK BLACK


906 7165 3873 4213 6484
17.1 PRE SEASONAL VM GUIDELINES

COLLECTION AREA
COLLECTION DROPVIE W & MAN N EQ U IN SE TS M EN & WOM EN
DEZEM B ER
DEZEMBER COLLECTION DROPVIEW MEN  |  DROP 2
DEZEMBER INSTORE MANNEQUIN SETS  |  MEN

01. 01.

03.

02.

02.

807 N 808 N
01. XEMY BEANIE 01. XEMY BEANIE
D03661-K027-5163 D03661-K027-5163

02. AB RACKAM BOMBER 02. CORE HOODED SW L / S


D03442-8340-5163 D03386-8165-5793

03. 03. REFFT POCKET R T L / S 04. 03. CALOW HOODED SW L / S


D03402-8479-6484 D03381-8165-906

04. ROVIC ZIP RC 3D TAPERED 04. RELAX SCOOP R T S / S


D03450-8508-7395 D03418-336-906

05. GUARDIAN SNEAKER 05. 3301 STRAIGHT


D04271-158-1190 51002-8454-001

04. 05. 06. GUARDIAN SNEAKER


D04271-158-1190

05. 06.
CLUSTER CLUSTER
DEZEMBER COLLECTION DROPVIEW WOMEN  |  DROP 2
DEZEMBER INSTORE MANNEQUIN SETS  |  WOMEN

01.

01.

907 N 02.
908 N
01. CART TOPLOADER BACKPACK 01. FLORENCE TRENCH WMN
D03670-8222-976 D03581-5352-990

02. AB STRAIGHT R T WMN S / S 02. ZALOW STRAIGHT R WMN S / S


D03337-336-110 D03427-8491-111

03. CRYLA ZIP 03. BRONSON LOW BF DUNGAREE


D04287-8690-990 WMN S / LESS
02.
D03565-6960-7410

04. CRYLA ZIP


D04287-8690-990

03.

03. 04.

CLUSTER CLUSTER
17.1 PRE SEASONAL VM GUIDELINES

OPTIMAL JEANS WALL


FLOATING LEGS J E ANS SELECTION
DEZEMBER FLOATING LEGS JEANS SELECTION  |  MEN

ARC ZIP 3D SLIM 3301 SLIM ARC 3D TAPERED 5620 3D TAPERED


SEASONAL JEANS SEASONAL JEANS SEASONAL JEANS HOIST BLACK DENIM BLACK EDINGTON STRETCH DENIM RAKE DENIM ITANO STRETCH DENIM
(STORES CHOICE) (STORES CHOICE) (STORES CHOICE) MEDIUM AGED RAW DENIM RAW DENIM MEDIUM AGED
51031-6578-071 51001-6245-001 D02023-8454-001 D01517-8453-071
DEZEMBER FLOATING LEGS JEANS SELECTION  |  WOMEN

5620 3D POUCH BOYFRIEND WMN MIDGE SADDLE BOYFRIEND WMN


3301 LOW SKINNY WMN MIDGE SADDLE MID STRAIGHT WMN ARC 3D LOW BOYFRIEND WMN
STRIPE DENIM BLACK EDINGTON STRETCH DENIM
NEUTRO STRETCH DENIM SEASONAL JEANS YZZI STRETCH DENIM TOBE DENIM SEASONAL JEANS
RINSED DK AGED RESTORED 104
DK AGED (STORES CHOICE) MEDIUM AGED MEDIUM AGED (STORES CHOICE)
D01904-8473-082 D03515-6245-7349
60878-6553-89 D02153-8464-071 60892-8452-071
(SEASONAL JEANS) (SEASONAL JEANS)
17.1 PRE SEASONAL VM GUIDELINES

17.1 PRE
STORE STAFF SE T, E YE WE AR & FOOT WE AR
17.1 PRE STORE STAFF SET

STORE STAFF SET

In Anlehnung an die Schaufensterpuppen-Sets für den Einzelhandel hat

G-Star Mitarbeiterlooks ausgewählt, die zu Ihrem Store-Sortiment passen

und den Look and Feel von G-Star widerspiegeln.

Zum Kreieren eines Denim-Looks mit Wiedererkennungswert sollten

unsere G-Star Store-Mitarbeiter mit mindestens zwei Sets pro Kollektion

ausgestattet sein.
17.1 PRE STORE STAFF SET  |  MEN

01.

01. VODAN 3D SLIM JKT 02. STALT REGULAR R T L


D03478-8454-001 D03407-4561-6484

SET 01
01. VODAN 3D SLIM JKT 02.
D03478-8454-001

02. STALT REGULAR R T L


D03407-4561-6484

03. 3301 STRAIGHT


51002-8454-001

04. ROOFER
D0280-4098-990
03. 3301 STRAIGHT 04. ROOFER
51002-8454-001 D0280-4098-990

03.

04.
17.1 PRE STORE STAFF SET  |  WOMEN

01.

01. STALT DRANDAD BF SHIRT 02. 3301 HIGH STRAIGHT TU WMN


WMN L / S D03430-8452-071
D03556-8456-082

SET 01
01. STALT DRANDAD BF SHIRT
WMN L / S
D03556-8456-082

02. 3301 HIGH STRAIGHT TU WMN


D03430-8452-071

03. DADIN
D02746-098-1322

03. DADIN
D02746-098-1322

02.

03.
17.1 PRE SEASONAL VM GUIDELINES

FOOTWEAR
M EN & WOM EN
17.1 PRE FOOTWEAR | MEN

ROOFER ROCK CHELSEA DENIM THEC DENIM


D04244-8718-881 D04260-8718-881 D04270-8718-881
17.1 PRE FOOTWEAR  |  WOMEN

LABOUR BOOT CRYLA ZIP LYNN BOOT


D04279-8718-881 D04287-8690-990 D04283-8690-990
17.1 PRE SEASONAL VM GUIDELINES

EYEWEAR
17.1 PRE EYEWEAR  |  MEN & WOMEN

FUSED JACIN FUSED JACIN FUSED OSPAC FUSED OSPAC GSRD BRECC
640S-1142-E035 640S-1142-E688 641S-1142-E035 641S-1142-E249 642S-1142-E001

GSRD BERLOW THIN LORIN THIN DENDAR SHAFT STORMER FAT GARBER
643S-1142-E001 644S-909-E035 645S-909-E001 647S-1142-E001 603S-909-001

FAT WILTON COMBO SNIPER


604S-909-001 629S4-414-E007