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Instead of simply practicing a task over and over again for 10,000
hours, Ericsson’s
research shows you have to engage extensively in purposeful practice.
This is a particular
type of practice where you work on one small skill repeatedly, with a
clear goal and a
feedback mechanism.
In short, research shows that exceptional talent is not always the result
of winning the
genetic lottery, but instead the outcome of immense amounts of
structured, purposeful
practice.
Facebook’s usage
metrics consistently increased, in part because Facebook pushed new
features that were
at the right point of the creative curve. These innovations were
familiar enough to feel
comfortable but at the same time novel enough to pique continued
interest and
encourage user engagement
Being able to balance familiarity and novelty isn’t just useful for
creating fortunes, it is essential.
I. LAW OF CONSUMPTION
The accumulation of prior knowledge fills the brain with concepts that
the artist then use to uncover non-obvius insights.
“You cant have insight on things you don’t know about”
You want to be a great writer? Consume all the books your hands can
get
great chefs visit the great restaurants.
II. LAW OF IMITATION
Franklin method:
involves the careful observation and recreation of structures
underlying successful creative work. Creatives use the franklin
method to understand the formulas or pattern that have proven to be
historically successful. along the way they are exposed to a baseline of
familiarity that their audience would know. Then on top of that
structure, they add novelty while maintaining the necessary
familiarity.
Max Martin
“ Never use more than three melodic parts in a song…Three parts and
recycled parts of verse or part of the song in the chorus so when the
chorus comes you already heard the chorus but it’s the beginning of
the verse.”
Melodic math
a line must have a certain number of syllables and the next line must
be a mirror image
“People like hearing songs that is something they have heard before,
from childhood or from what their parents listened to…”
they like to hear things that are familiar.
master teachers:
teach constraints and assit deliberate practice through feedback
absorbing constraints allow students to progress quickly as they refine
their own skill.
“Places with high degrees of creative density were six times more
innovative than
places with low levels of creative density.” It wasn’t simply about high
numbers of
creatives in one geographical area; to spur them to best innovate, you
needed them right
on top of one another.
the goal
of any creative process isn’t just to create great results but also to
improve the process
itself. The processes themselves are a “product” that can be tweaked
and enhanced. By
improving these workflows, creative people not only come up with new
ideas faster, they
also have a higher likelihood of repeating their success.
This iteration process allows anyone to refine their work to find the
ideal spot on the creative curve.
All commercial creativity in the end is about the same thing: creating
products that will
match—and intersect with—an audience’s taste at a particular point in
time.
The use of data-driven processes to refine ideas is the fourth and last
law of the
Creative Curve.
The fact that there’s a pattern out there does not mean it’s easy.
In fact, mastering the creative curve can take years.
this is a book that tells you that if you choose to dedicate your life to
creativity,
there is a path, and a set of key considerations you need to bear in
mind, and need to do,
to make success happen.
The laws of the creative curve provide a blueprint for how every one of
us can unlock
our creative potential. The patterns of creative success can be learned
and, with time,
mastered.
Of course, that gives you one less excuse for waiting until tomorrow to
begin writing
that novel, setting down the lyrics to that song, or building that start-
up.
Achieving your creative potential isn’t for the faint of heart. It requires
countless hours,
days, and even years of work. But it’s no longer a mystery.