Course-unit Programme

(full-time Course Syllabus)

Course-unit details

Name of course-unit: Global Business

Language of instruction. English

Institute offering the course-unit: Institute of Business Sciences
Validity of course-unit: 2018-2019/2
Credit value of course unit: 5
Instructor responsible for course-unit: Kirilka Peeva-Müller
Course-unit type: Single lecture and seminar
Course-unit term requirements: None five-scale grade

Number of contact hours attached to the

course-unit:

Content features of course-unit

The topics and detailed syllabus of the factual content of the course-unit in a weekly
1. week Introduction to Global Business
Globalization and International
Business

2. week Comparative Environmental Frameworks

The Cultural Environments Facing
Business
3. week Comparative Environmental Frameworks
The Political and Legal
Environments Facing Business

4. week Comparative Environmental Frameworks

Globalization and Society

5. week Theories and Institutions: Trade

and Investment
International Trade and Factor-
Mobility Theory
Governmental Influence on trade
6. week Theories and Institutions: Trade
and Investment
Cross-National Cooperation and
Agreements
7. week World Financial Environment
Global Foreign-Exchange Markets
The Determination of Exchange Rates
8. week Global Strategy, Structure, and
Implementation
Export and Import Strategies
Direct Investment and
Collaborative Strategies
9. week The Organization of International
Business
CSR and Global Governance
10. week Managing International Operations
Marketing Globally
11. week Managing International Operations
Global Manufacturing and Supply
Chain Management

12. week Managing International Operations

Human Resource Management
Innovation management in Global perspective

List of practical tasks required to fulfil the term requirements of the practical class

Reading material necessary to complete the course-unit

List of mandatory readings
Printed publications
Author(s) Hill,Charles W.L.
Title International Business: Competing in the Global Marketplace

Publishing House McGraw Hill/Irwin

Year of latest edition 2018, 12 edition

Accessible via Amazon

List of recommended readings

Printed publications
Author(s) Rugman, A.M., & Collinson, S.
Title International Business.

Publishing House Harlow: Pearson

Year of latest edition 2012
Accessible via Amazon

Author(s) Morrison, Janet

Title International business: challenges in a changing world,

Publishing House Basingstoke: Palgrave Macmillan.

Year of latest edition 2009

Accessible via Amazon
Aims and Summary

This module defines the scope of international business and differentiates between domestic operations and business
in an international context. International business now touches the lives of everyone across the globe; therefore it is
important to understand the events, trends and forces that play a vital role in International Business.

The module is designed to help students recognize the dynamics of international business. World trade patterns and
the functions of international institutions will be examined. The business strategies used by organisations to achieve
their international objectives will be brought into the context of the global economic and political environment.
Influences in the international business environment will be assessed in relation to the formulation of global business
strategies.

Intended Module Learning Outcomes

The intended learning outcomes are that on completion of this module the student should be able to:

1. Identify and employ appropriate strategic frame works to evaluate the structures of global trade and international
business.

2. Critically evaluate the impact of socio-economic, political and legal environments on international business.

3. Explain and assess the operational strategies used in international business and the importance of these strategies
in global business development.

4. Analyse the differences between domestic and global business operations.

Teaching and Learning

Teaching and learning will be in the form of Lectures, seminars/group discussions/video sessions, case study
analysis, experiential learning exercises, group projects and group presentations.

Assessment

Learning outcome
Assessment 1 2 3 4
A 1750 words individual assessment(50%)    
2 hours examination (50%)    