LAB – 1

Questionnaire

1. Name of the respondent

2. Gender
a. Male
b. Female
3. Age
a. Less than 20
b. 21 to 30
c. 31 to 40
d. 40 above
4. Sales of executive
5. Region of the executive
a. North
b. South
c. East
d. West
e. Central

Objective

1. Find out basic descriptive statistics

Class work for the class

1. Frequency table, percentage analysis, charts

2. Mean, median and mode analysis
Question:1 find out mean age of sales executives.
Question: 2 find out mean od sales generated by sales executive.
Question: 3 find out mean of sales generated by sales executives in different regions.
Question: find out mean of sales generated by sales executives in different regions across
gender.
 Questionnaire
1. Name of the respondent
2. Gender
a. Male
b. Female
3. Age
a. Less than 20
b. 21 to 30
c. 31 to 40
d. 40 above
4. Do you eat chocolate
a. Yes
b. No
5. What influence your purchase decision in case of chocolate (tick more than one)
a. Taste
b. Packing
c. Advertisement
d. Sales promotion
e. Crunching
f. Nuts and dry fruits
g. Celebrity endorser

6. Do you eat Cadbury chocolate

a. Yes
7. How do you rate Cadbury chocolate on following dimensions?
(rate on scale of five)
5 4 3 2 1
Taste
Packing
Advertisement
Sales
promotion
Crunching
Nuts and dry
fruits
Celebrity
endorser

8. Do you think Cadbury runs a successful advertisement campaign?

a. Yes
b. No
9. Have you ever influenced by advertisement to eat any new product of Cadbury?
a. Yes b. no

Objectives
TO find out descriptive statistics of sample (frequency, percentage, charts)

Class work
1. To find out which factor is affecting purchase decision in case of cadbury chocolate.
2. To find out which factor is affecting purchase decision in case of cadbury chocolate
across the gender and age.
3. To find out which factor is considered by respondents mostly while purchasing any
chocolate.
4. To find out effect of advertisement campaign of purchase of choclate.
5. Why people are not eating cadbury choclate.