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Dear Respondents, We are doing this research on “THE IMPACT OF BRAND EUITY OF SUZUKI CARS ON
BUYING BEHAVIOUR OF CUSTOMERS” we would highly appreciate if you could spend 10 minutes to answer
the following questions. This study is for academic purpose only. No information shall be disclosed anywhere.
Given below are various statements to seek your opinion on the content of this questionnaire. Put one of the
numbers 5, 4, 3, 2 and 1 against each statement to indicate the degree of your agreement or disagreement to
the given statement
Following statements will measure the Customer Based Brand Equity of SUZUKI.
19 If in the future, I would buy the new car the SUZUKI would be my first
choice.
1. Gender :
a. Male [ ]
b. Female [ ]
2. Occupation:
a. Service [ ]
b. Business/Self – employed [ ]
c. Housewife [ ]
d. Others, please specify ____________________
3. Age Group:
a. Below 30 Years [ ]
b. 30 – 40 Years [ ]
c. 41 – 50 Years [ ]
d. Above 50 Years [ ]
4. Monthly Income:
a. Below Rs.20,000/- [ ]
b. Rs.20,000 – Rs.40,000/- [ ]
c. Rs.40,000 – Rs.60,000/- [ ]
d. Above Rs.60,000/- [ ]