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E-COMMERCE

IMPORTANCE OF E-COMMERCE IN THE DYNAMIC BUSINESS


ENVIRONMENT
What is e-commerce?
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying
and selling of goods or services using the internet, and the transfer of money and data to
execute these transactions. Ecommerce is often used to refer to the sale of physical products
online, but it can also describe any kind of commercial transaction that is facilitated through
the internet.

Why is e-commerce important?


The following are the features for which e-commerce is considered to be important:

Convenience
Your online store is open round the clock, through the year. While you get to sell your
product 24X7, your customers too can shop at their convenience. Due to their busy
schedule, most of your potential customers just do not have the time to physically visit a
shop. By starting an online store, you would make your products accessible to a lot of
customers who would otherwise have gone elsewhere to shop.

It Increases Your Outreach


The internet can be accessed from around the world. While your physical store can cater
only to the people who live in its immediate vicinity, your online store is within reach for a
lot of your customers who might be sitting in another corner of the world. If you want to
grow your online business worldwide, it is a great idea to localize your website in different
languages. It allows the search engines to pick your content in local searches, thereby
giving you direct access to your target audience in a remote or offshore location.

Enrich Your Brand


An online business lets you build and project your brand in a manner that a traditional brick
and mortar brand cannot. Tools like online customer services, blogs and social media allow
you to give a character and personality to your business. It allows you to share your vision
and the ideas that went behind building your business.

Better Marketing Opportunities


Your online store is the best marketing tool that you would ever have. Most small
businessmen cannot afford the services of a traditional marketing agency, however, thanks
to the internet, now anyone can market through online tools on the social media. Tools like
email marketing, pay per click advertising and social media marketing help you build very
useful links and contacts.

Scalable
When it comes to scalability, ecommerce is much more agile than a typical brick and mortar
store. Whether it is adding new product range to your store, creating new partnerships or
giving more payment options to your customers, you can do it all from the convenience of
your office. While in the conventional business you may have to rent a store in an up
market location to attract high-end clientele, in ecommerce you simply have to make your
online store more visible to your target audience by altering keywords and some internet
marketing.

If you are want a flexible, agile and highly scalable platform for your business, you cannot
afford to ignore ecommerce. Only this business model gives you the leeway to take your
product and services to your clientele in a seamless way. You can also target global
audiences at the drop of a hat; all it takes is a few technical changes to your ecommerce
platform.

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