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MRR
33,1
The competitiveness of SMEs
in a globalized economy
Observations from China and India
54 Rajesh K. Singh and Suresh K. Garg
Mechanical Engineering Department,
Delhi Technological University, Delhi, India, and
S.G. Deshmukh
Mechanical Engineering Department,
Indian Institute of Technology, Delhi, India
Abstract
Purpose – The purpose of this paper is to analyze different challenges for small and medium
enterprises (SMEs) in India and China following globalization. It aims to describe the status of these
enterprises and examine the roles of government policies and strategy development for
competitiveness.
Design/methodology/approach – A questionnaire-based survey was conducted, which produced
241 valid responses. Of these, 80 percent were from SMEs. Statistical analysis of the data acquired
from survey used a reliability test, t-test and correlation analysis. A relevant literature review
pinpoints salient issues in the environment of the SMEs.
Findings – The governments of China and India have launched various promotional schemes for
SMEs. Various challenges for SMEs in these countries are similar; however, the rate of growth is
different. Indian SMEs give more attention to supplier development, total productive maintenance
and the organization’s culture. Chinese SMEs pay more attention to relationship management and
cost reduction. Human resource development and quality improvement are also highly correlated
with competitiveness.
Research limitations/implications – SMEs should focus on developing their human resources
and improving product quality. This effort will help SMEs retain human capital as well as increase
the demand for their products. Similar studies could explore Chinese SMEs in-depth for additional
comparisons.
Originality/value – This paper will help SMEs in shaping their competitive strategies and policy
formulation by respective governments.
Keywords Competitive strategy, Globalization, Government policy, Small to medium-sized
enterprises, China, India
Paper type Research paper
Introduction
Small and medium enterprises (SMEs) are considered as the backbone of economic
growth in all countries because they account for 80 percent of global economic growth
(Jutla et al., 2002). SMEs also contribute a substantial share of the manufactured exports
of East Asia (56 percent in Taiwan, over 40 percent in China and the Republic of Korea). In
India, the figure is 31 percent. In the newly developing or newly industrialized countries
(NICs), SMEs generally employ the largest percentage of the workforce and are
responsible for income generation opportunities. These enterprises can also be described
as one of the main drivers for poverty alleviation. In manufacturing sector, SMEs act as
Management Research Review specialist suppliers of components, parts and sub-assemblies to larger companies because
Vol. 33 No. 1, 2010
pp. 54-65 these items can be produced at a cheaper price compared to the price large companies
# Emerald Group Publishing Limited
2040-8269
must pay for in-house production of the same components. However, the input of poor
DOI 10.1108/01409171011011562 quality products can adversely affect the competitiveness of these larger organizations.
Upper estimates suggest that SMEs account for 98.9 percent of the total number of SMEs in a
businesses in China and comprise 65.6, 63.3, 54 and 77.3 percent of gross industrial
output value, sales revenues, total profits and employed people, respectively. Therefore,
globalized
as Li (2004) suggests, Chinese SMEs emerge as one of the principal industrial forces for economy
economic and social development. Liu (2004) also contends that economic development
and SME development are completely interrelated. However, skills in entrepreneurship
and small business development in China vary between regions and considerable gaps
exist in developments across the country.
55
The initiation of economic reforms through industrial and trade liberalization in
1991-1992 marked the beginning of a new era for industry in India. The measures
included industrial de-licensing, the removal of threshold limits on the assets of large
enterprises, the implementation of a liberal policy to facilitate foreign direct investment
(FDI), the expansion of the open general license (OGL) list, reductions in customs duties
and similar actions. These measures made market entry easier and provided more
operational freedom for enterprises. In addition, industry now had cheaper and easier
access to imported inputs and capital goods (Bala Subrahmanya, 1999). Developments
such as these cancel out the protection enjoyed previously by small-scale Indian
industries. Because of the measures, SMEs are now exposed to the pressures from the
competitive international business environment.
Because of the globalization of markets, technological advances and the changing
needs and demands of consumers forced the nature of competitive paradigms to change
continuously. These changes drive firms to compete along different dimensions such as
designing and developing new products, adopting smart approaches to manufacturing,
implementing quick-to-market distribution, purchasing cutting-edge communication and
developing appropriate marketing strategies. Superior manufacturing performance leads
to competitiveness with most studies reporting that an organization’s competitiveness
can be measured within particular financial parameters.
Vargas and Rangel (2007) observed that business performance is positively related
with the development of internal capabilities such as ‘‘soft technology’’ (methods
and processes that support the firm) and ‘‘hard technology’’ (externally acquired
equipment, in-house development of machinery and innovation in raw materials).
A strategy of continuous improvement, innovation and change is also part of the
process. Singh et al. (2006) developed a Competitiveness Index Framework for
quantifying the level of competitiveness. In this context, the present study analyzes
different challenges for SMEs, pinpoints their status, describes the promotional policies
related to SMEs and reviews strategy development in both India and China.
60
Figure 1.
Overall mean score of
strategies of SMEs
Lal (2004) found that users of advanced e-business technology perform better than
non-users in the export market. Therefore, to improve competitiveness, Indian SMEs
should give serious attention to the effectiveness of IT applications at the different
operational levels. The amount of money invested internally and through FDI changes
depending on the operational area within a firm as well as across and within industrial
sectors. Singh et al. (2007), for example, observed that the automation of processes,
market research and welfare of employees are top ranking priorities for investments by
organizations in the Indian auto components sector.
The relationship of these strategies to competitiveness is established via correlation
analysis set out in Table I. All strategies are significantly correlated with
competitiveness. Strategies for HR development, quality improvement and IT
applications have the highest correlation with performance. This implies that Indian
SMEs should continuously focus on developing their HR assets, improving product
quality and effective applications of IT tools in different operational areas.
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