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These are notes from Amy Webbʼs 10 Tech Trends presentation at the Online
News Association conference, held Oct. 28-30, 2010 in Washington, DC.
INTRODUCTIONS
Amy Webb is @webbmedia on Twitter and webbmedia on most other social networks.
Email: amy@webbmediagroup.com (would-be spammers, be warned!)
Tel: 267-342-4300
Amy Webb is the CEO of Webbmedia Group, an international consulting firm that
advises various organizations (media, government, foundation, retail and hospitality,
luxury goods, universities, startups) on emerging technology. http://
www.webbmediagroup.com/team-amy.html.
Notes for Amy Webbʼs 10 Tech Trends Presentation at ONA, Oct. 28-30, 2010
© 2010 Webbmedia Group, LLC http://www.webbmediagroup.com
Geofencing offers more advanced, pinpointed, dynamic location services. To be sure,
geofencing isnʼt new. Itʼs been used by transportation dispatch centers and others for
many years. The difference now is how itʼs being applied to mobile, social networks and
content.
Geofencing offers:
• Static locations, while time windows are dynamic (live events, traffic accidents)
• Place-based geofences use static, continuously-pushed location
• Dynamic geofences deliver real-time info that moves with the user (Acela train)
• Expiring assets can be pushed to people inside the fence (sports tickets, meal
discounts)
• P2P geofences detect the probable nearness of two dynamic points
Amy discussed Pee-Weeʼs Foursquare parade and promo, and how it would have been
different if Foursquare used geofencing features.
You can experiment with geofencing yourself. The GeoFences iPhone app is a simple,
rudimentary DIY geofencing system where you can set your own parameters and
messaging: http://itunes.apple.com/us/app/geofences/id378561917?mt=8.
Notes for Amy Webbʼs 10 Tech Trends Presentation at ONA, Oct. 28-30, 2010
© 2010 Webbmedia Group, LLC http://www.webbmediagroup.com
TREND #3: PREDICTIVE ANALYSIS
In short, predictive analysis is about watching user behavior online and in social
networks, collecting data, and determining what s/he may want to watch/ read/ buy/ etc.
in the future. New stores in Facebook have access to predictive analysis tools. The
“French Fry Algorithm.”
(HT to Gartner, which first produced a similar graph to explain the hype cycle of new tech)
Notes for Amy Webbʼs 10 Tech Trends Presentation at ONA, Oct. 28-30, 2010
© 2010 Webbmedia Group, LLC http://www.webbmediagroup.com
Amy started with some background on hyperlocal content and the origins of AOL Patch
and explained why, according to various research and real-world case studies, current
hyperlocal projects arenʼt sustainable.
Amy talked about Paper.li and some of the other tools available now to create real-time
social “newspapers.” She then reviewed Flipboard (http://www.flipboard.com), which
launched in July. Flipboard is a dynamic, personalized magazine concept and itʼs being
received very well. Works for the iPad. It pulls in content from your social streams and
allows you to add in channels from other sources. News content comes via the tweets
of media organizations. She also talked about Pulse v2.0 which recently launched.
Wavii is a very similar project, but it will use Natural Language Processing to also
include content from websites. Apollo for iPad has also launched, aggregating mainly
RSS feeds. Apolloʼs content display is very slick, and in some cases much better than
many of the magazine applications produced by the major publishers (Conde, Time).
Amy then demonstrated two very exciting new tools which are still in private beta/alpha.
Storify (http://www.storify.com - in private beta) is a content management system for
social media streams. Qwiki (http://www.qwiki.com - in private alpha) is a curated,
multimedia experience that works in real time. We are very, very excited about both of
these new tools, as they stand to make a big impact in how users interact with digital
content.
Notes for Amy Webbʼs 10 Tech Trends Presentation at ONA, Oct. 28-30, 2010
© 2010 Webbmedia Group, LLC http://www.webbmediagroup.com
Real World Application
Amy showed how sheʼs using Storify to curate and cover the ONA conference.
Notes for Amy Webbʼs 10 Tech Trends Presentation at ONA, Oct. 28-30, 2010
© 2010 Webbmedia Group, LLC http://www.webbmediagroup.com
TREND #8: TABLETS
Amy gave an overview of the 2011 tablets and looked at the specs of several models.
Please see the Q4 Tablet Matrix booklet we prepared for ONA. If you did not get a hard
copy, you can download one here: http://www.webbmediagroup.com/
WMG_TabletsQ4.pdf.
Amy also discussed the differences between the operating systems. We looked at the
MyGeneration iPad app.
Notes for Amy Webbʼs 10 Tech Trends Presentation at ONA, Oct. 28-30, 2010
© 2010 Webbmedia Group, LLC http://www.webbmediagroup.com
Real World Application
We recommend against giving away content for purposes of marketing. Right now,
Interactive TV is content-poor and needs news organizations more than you need these
outlets.
We think an app similar to MyGeneration could work for numerous news organizations
and discussed possibilities.
Amy demonstrated a BodyMedia prototype, which tracks, in detail, your daily health
habits (sleeping, exercise, body temperature, caloric intake) automatically. It syncs
automatically to an iPhone or Android, and data can be reviewed and shared. Audience
members got to see her real-time body metrics. The BodyMedia armband will start
shipping Nov. 15th.
Notes for Amy Webbʼs 10 Tech Trends Presentation at ONA, Oct. 28-30, 2010
© 2010 Webbmedia Group, LLC http://www.webbmediagroup.com
Impact & Opportunities
Apple is suddenly filing a lot of near-field communication patents that will track personal
data and more. People love tracking their own personal metrics. Lately, they are starting
to share that information on social networks. This could be an entirely new, slightly eerie
path to citizen journalism.
FAQ:
Q: Where do these trends come from?
A: Webbmedia Group is constantly trend-spotting using a combination of traditional
research, personal observation, focus groups, social outreach and networking. We use
a methodology to track trends, and we do this daily so that we can advise our clients.
Q: Like Amyʼs parents, I have absolutely no idea what the heck you do at Webbmedia
Group. Explain yourself!
A: Simply put, we do two things. (1) We advise all kinds of organizations on whatʼs
happening next in emerging technology/ digital media, and we help get them ready for
changes in the market. That might mean prototyping a new iPad application, or
producing research on mobile social networks, or recommending a vendor. Most of our
clients are on retainer, and we do similar tech trends talks with them monthly but in a
much more customized way...and usually for 3-4 hours. Throughout the month, we
answer questions, advise on executive-level decisions, send research, make
connections to vendors, brainstorm and so on. (2) In addition, Webbmedia Group also
offers hands-on training in a variety of areas. We have more than a dozen trainers who
are gifted teachers, practitioners and entertainers. Our training sessions are as
invigorating as they are enlightening! More here: http://www.webbmediagroup.com.
Notes for Amy Webbʼs 10 Tech Trends Presentation at ONA, Oct. 28-30, 2010
© 2010 Webbmedia Group, LLC http://www.webbmediagroup.com
ADDITIONAL RESEARCH
Webbmedia Groupʼs paper on Flipboard, sent to clients just before its official release:
http://www.webbmediagroup.com/WMG_TechProfile_Flipboard.pdf
Webbmedia Group
Baltimore, MD 21212
Tel: 267-342-4300
Email: info@webbmediagroup.com
http://www.webbmediagroup.com
Notes for Amy Webbʼs 10 Tech Trends Presentation at ONA, Oct. 28-30, 2010
© 2010 Webbmedia Group, LLC http://www.webbmediagroup.com