Introduction

Laundry shops started as “cleaners”, most of these cleaners only do the

laundry of most hotels and restaurants, then the demand for personal laundry

began and cleaners become laundry shops. Not too long ago, laundry was done at

home, many household used either a washing machine or a hire helpers to do the

laundry. Unfortunately not everything can be washed by the washing machine so

laundry shops began. It commercialized both the use of washing machine and

“labanderas” into the business. The frequent problem with laundry shop is the

mishandling by the workers: Losing an item is almost certain; keeping an eye on

the workers is difficult; honestly around the workplace is guaranteed; the workers

tend to steal an item they like or if the know that it is expensive. The expensive

rate of water is also a threat to the industry since it heavily relies on electricity and

water (Dimaliuat, 2011).

It significantly act as a helper for the people who does not have enough

time to do the laundry, it’s basically to help the residents lessen their work loud

and ensure that their clothes are clean.

Most of the people around are very busy in their work they maximized

their time in working, in business and in earning. Sometimes or almost of the time

they really have no time for household chores because they are tired after working

and they just want a rest for their remaining hours.

In the generation today even mothers and other woman wants to work

rather than staying at home and doing household chores, it is because they really

want to earn more and increase their income.

 Washing clothes are one of the hardest thing to do inside our home. Then

technology comes our way, we already have washing machines but still we need

to do effort. In that case, a laundry shop is the answer to the need for clean clothes

in less time, less cost and less effort.

(4ps)

Statement of the Problem

Generally, the study sought to determine the promotional strategies

implemented by laundry shops in Kawit Cavite.

Specifically, that the study sought to answer the following question:

1. What is the demographic profile of the owner/s in terms of:

a. sex;

b. age; and,

c. civil status?

2. What is the business profile of the laundry shops iterms of:

a. form of ownership;

b. initial capital;

c. years in operation;

d. numbers of employees; and,

e. number of machines?

3. What are the problems that the owners encountered in the business

operation?

4. What is the demographic profile of the clients in term of:

 a. sex;

b. age;

c. civil status;

d. occupation;

e. monthly family income;

f. number of household member;

g. reason for availing the service;

h. type of laundry and frequency of availing the service; and,

i. average budget to avail the service?

5. How effective are the promotional strategies implemented by the laundry

shops in terms of:

a. services offered;

b. price;

c. place;

d. promotion; and,

e. people?

6. What is the result of the evaluation of the promotional strategies

implemented by the selected laundry shops in Kawit Cavite?

Objectives of the Study

The study aimed to determine the promotional strategies implemented by

laundry shops in Kawit Cavite.

Specifically, it aims to:

 1. present the promotional tools employed by the firm.

2. identify the effectiveness of each promotional tool that the company

employes;

3. determine the problems encountered by the company in promoting its

product; and

4. recommend feasible solution to determined problem.

Significance of the Study

The study aims to provide information data of establishing laundry shop in

Kawit Cavite. What ware the essential aspect involve in this business to make this

business profitable, give satisfaction for the customers and help the economy of

the nation.

The student of CaviteState University-Cavite City Campus would benefit

from this study since it will give them access to information and application of

marketing mix which they can use as reference.

Further, future researchers may benefit from the study for this may serve

as guide for conducting future studies on related topics.

Time and place of the study

The study will be conducted within the period of January 2019 to June

2019.
Scope and Limitation of the study

The study was limited only to the company’s history and the clients,

management and organization, motivation and incentives, policies and practices,

promotional aspects, problem s encountered concerning the company’s

promotions and marketing future plans.

The study covered the promotional strategies of some selected laundry

shop in Kawit Cavite in the year 2018 up to present.

Conceptual Framework

Promotional strategy is used to measure how the audiences know about

the product in the market, how to find the right message medium and market

strategy to reach them and also how to make it easy for them to reach you.

Promotion is important because it is the coordination of all seller initiated

effort to set up channel of information and persuasion to sell goods and services

or to promote an idea.
Profile of Laundry Shop in terms of:

 Ownership
 Year in operation
 Product/service
 Capitalization
 Number of customer

Promotional Strategy of the

Laundry Shop

Promotional Strategy
Improvement
Definition of Terms

Advertising.One of the elements of promotion which includes television,

advertisement ads, radio and leaflets that carry the message of the product.

Client.Is the one who uses a product or services for personal satisfaction or

benefits.

Dry Cleaning. It is a process of clothing and textiles using a chemical solvent

other than water.

Effectiveness. It refers to the adequacy in accomplishing a purpose.

Ironing. It refers to the process of smoothing or pressing with or as if with a

heated iron.

Laundry. It is a procees of washing clothes and limens.

Laundry shops. This is an establishment or place where the clothes, sheets,

linens, etc. are cleaned, washed and dried for cheaper price.

Market. Place where you can find your needs or wants.

Place. Includes company activities that make the product or service available to

target consumers.

Promotion. One type of marketing that communicates and delivers the message

of the product to the potential customers

Promotional strategies. The element of a firm’s decision-making concerned with

choosing the most appropriate mix of advertising, sales promotion, personal

selling, and publicity for communication with its target market.

Service. It is characterized as intangible and they cannot be transported or stored.

They are almost instantly perishable.

 REVIEW OF RELATED RESEARCH

Product

To begin with, develop the habit of looking at your product as though you

were an outside marketing consultant brought in to help your company decide

whether or not it's in the right business at this time. Ask critical questions such as,

"Is your current product or service, or mix of products and services, appropriate

and suitable for the market and the customers of today?"

Whenever you're having difficulty selling as much of your products or services as

you'd like, you need to develop the habit of assessing your business honestly and

asking, "Are these the right products or services for our customers today?"

Is there any product or service you're offering today that, knowing what you now

know, you would not bring out again today? Compared to your competitors, is

your product or service superior in some significant way to anything else

available? If so, what is it? If not, could you develop an area of superiority?

Should you be offering this product or service at all in the current marketplace?

Prices

The second P in the formula is price. Develop the habit of continually

examining and reexamining the prices of the products and services you sell to

make sure they're still appropriate to the realities of the current market.

Sometimes you need to lower your prices. At other times, it may be appropriate to

raise your prices. Many companies have found that the profitability of certain

products or services doesn't justify the amount of effort and resources that go into

producing them. By raising their prices, they may lose a percentage of their
customers, but the remaining percentage generates a profit on every sale. Could

this be appropriate for you?

Sometimes you need to change your terms and conditions of sale. Sometimes, by

spreading your price over a series of months or years, you can sell far more than

you are today, and the interest you can charge will more than make up for the

delay in cash receipts. Sometimes you can combine products and services together

with special offers and special promotions. Sometimes you can include free

additional items that cost you very little to produce but make your prices appear

far more attractive to your customers.

In business, as in nature, whenever you experience resistance or frustration in any

part of your sales or marketing plan, be open to revisiting that area. Be open to the

possibility that your current pricing structure is not ideal for the current market.

Be open to the need to revise your prices, if necessary, to remain competitive, to

survive and thrive in a fast-changing marketplace.

Promotion

The third habit in marketing and sales is to think in terms of promotion all

the time. Promotion includes all the ways you tell your customers about your

products or services and how you then market and sell to them.

Small changes in the way you promote and sell your products can lead to dramatic

changes in your results. Even small changes in your advertising can lead

immediately to higher sales. Experienced copywriters can often increase the

response rate from advertising by 500 percent by simply changing the headline on

an advertisement.
Large and small companies in every industry continually experiment with

different ways of advertising, promoting, and selling their products and services.

And here is the rule: Whatever method of marketing and sales you're using today

will, sooner or later, stop working. Sometimes it will stop working for reasons

you know, and sometimes it will be for reasons you don't know. In either case,

your methods of marketing and sales will eventually stop working, and you'll

have to develop new sales, marketing and advertising approaches, offerings, and

strategies.

Place

The fourth P in the marketing mix is the place where your product or

service is actually sold. Develop the habit of reviewing and reflecting upon the

exact location where the customer meets the salesperson. Sometimes a change in

place can lead to a rapid increase in sales.

You can sell your product in many different places. Some companies use direct

selling, sending their salespeople out to personally meet and talk with the

prospect. Some sell by telemarketing. Some sell through catalogs or mail order.

Some sell at trade shows or in retail establishments. Some sell in joint ventures

with other similar products or services. Some companies use manufacturers'

representatives or distributors. Many companies use a combination of one or more

of these methods.

In each case, the entrepreneur must make the right choice about the very best

location or place for the customer to receive essential buying information on the
product or service needed to make a buying decision. What is yours? In what way

should you change it? Where else could you offer your products or services?

Packaging

The fifth element in the marketing mix is the packaging. Develop the habit of

standing back and looking at every visual element in the packaging of your

product or service through the eyes of a critical prospect. Remember, people form

their first impression about you within the first 30 seconds of seeing you or some

element of your company. Small improvements in the packaging or external

appearance of your product or service can often lead to completely different

reactions from your customers.

With regard to the packaging of your company, your product or service, you

should think in terms of everything that the customer sees from the first moment

of contact with your company all the way through the purchasing process.

Packaging refers to the way your product or service appears from the outside.

Packaging also refers to your people and how they dress and groom. It refers to

your offices, your waiting rooms, your brochures, your correspondence and every

single visual element about your company. Everything counts. Everything helps

or hurts. Everything affects your customer's confidence about dealing with you.

When IBM started under the guidance of Thomas J. Watson, Sr., he very early

concluded that fully 99 percent of the visual contact a customer would have with

his company, at least initially, would be represented by IBM salespeople. Because

IBM was selling relatively sophisticated high-tech equipment, Watson knew

customers would have to have a high level of confidence in the credibility of the
salesperson. He therefore instituted a dress and grooming code that became an

inflexible set of rules and regulations within IBM.

As a result, every salesperson was required to look like a professional in every

respect. Every element of their clothing-including dark suits, dark ties, white

shirts, conservative hairstyles, shined shoes, clean fingernails-and every other

feature gave off the message of professionalism and competence. One of the

highest compliments a person could receive was, "You look like someone from

IBM."

Positioning

The next P is positioning. You should develop the habit of thinking

continually about how you are positioned in the hearts and minds of your

customers. How do people think and talk about you when you're not present?

How do people think and talk about your company? What positioning do you

have in your market, in terms of the specific words people use when they describe

you and your offerings to others?

In the famous book by Al Reis and Jack Trout, Positioning, the authors point out

that how you are seen and thought about by your customers is the critical

determinant of your success in a competitive marketplace. Attribution theory says

that most customers think of you in terms of a single attribute, either positive or

negative. Sometimes it's "service." Sometimes it's "excellence." Sometimes it's

"quality engineering," as with Mercedes Benz. Sometimes it's "the ultimate

driving machine," as with BMW. In every case, how deeply entrenched that
attribute is in the minds of your customers and prospective customers determines

how readily they'll buy your product or service and how much they'll pay.

Develop the habit of thinking about how you could improve your positioning.

Begin by determining the position you'd like to have. If you could create the ideal

impression in the hearts and minds of your customers, what would it be? What

would you have to do in every customer interaction to get your customers to think

and talk about in that specific way? What changes do you need to make in the

way interact with customers today in order to be seen as the very best choice for

your customers of tomorrow?

People

The final P of the marketing mix is people. Develop the habit of thinking

in terms of the people inside and outside of your business who are responsible for

every element of your sales, marketing strategies, and activities.

It's amazing how many entrepreneurs and businesspeople will work extremely

hard to think through every element of the marketing strategy and the marketing

mix, and then pay little attention to the fact that every single decision and policy

has to be carried out by a specific person, in a specific way. Your ability to select,

recruit, hire and retain the proper people, with the skills and abilities to do the job

you need to have done, is more important than everything else put together.

In his best-selling book, Good to Great, Jim Collins discovered the most

important factor applied by the best companies was that they first of all "got the

right people on the bus, and the wrong people off the bus." Once these companies
had hired the right people, the second step was to "get the right people in the right

seats on the bus."

To be successful in business, you must develop the habit of thinking in terms of

exactly who is going to carry out each task and responsibility. In many cases, it's

not possible to move forward until you can attract and put the right person into the

right position. Many of the best business plans ever developed sit on shelves

today because the [people who created them] could not find the key people who

could execute those plans.(Brian Tracy, 2004)

The History of Laundry Shop

According to (Salamera, 2017) Washing of laundry is the one of the oldest

household choirs. During the earlier times, people did their laundry along the

rivers and streams because the water is very clear and clean. Manual washing

machines were developed in 1700’s to less the work of handwashing and the first

washing machine was designed by H. Sigier of Great Britain using a wooden rods

and a handle for turning to easy to wash the clothes. Some of the companies

started to develop an automated washing machine to improve the washing

machine, imitating a hand that rotates the handle for spinning using dollies or

paddles. In 1851, the revolving drum was developed later by James King, while

the revolving drum with reverse-spin feature was designed by Hamilton Smith in

1858. The first electric washing machine was released on to the public in 1900;

however this was a problem as water dripped in the wires causing short circuits.

In 1911 washing machines with sheet metal tubs mounted on angle-iron frames

with perforated metal or wooden slat cylinders inside were designed. During the
1920s enamelled sheet metal replaced the copper tub as enamelled steel was used

for being more sanitary, more convenient in cleaning and longer lasting. The

feature of having a water heater was added to washing machines, because hot

water has been dissolving soils, especially fat-based or organic soils on clothes.

Soon after, washing machine with timers was developed. In early 1950s addition

of spin dryer in the washing machine. In 1957 GE introduced a five-button

washing machine that features a control button for water temperature, agitation

speed and spin speed to clean much more the clothes. But if they had and washing

machine some of them are prefer handwashing. For those who are too busy and

having a hard time of setting a laundry day in between their schedules. Either

way, surely all of us are considering two key elements in laundry washing,

efficiency and cleaning power.

Promotional Strategies

According to (LexieLue, 2017) they can use a social to promote your

business to the online and you can reach your audience for free by subscribing or

following your social media accounts, social media pages can help your business

to grow faster and create awareness to your clients or customers because some of

the people are wasting their time in social media that’s why many people they can

access service easily.

And creating rewards to the customers by giving discount to get more

customers and continue to spend their time on laundry shop.

The past and the future of laundry in the Philippines

According to (Carl Tashian, 2016) in the rural provinces, in many villages,

laundry day happens each week by the river, it’s done by hand, and it’s a

communal activity. Any technology that makes clean water easier to access can be

a huge step.

Advantages and Disadvantages of Availing Laundry Services

According to (Denver, 2016) the advantages on availing a laundry business

first is on time you don’t have give an extra time to wash your own clothes even if

you are going to work in laundry shop the time is lessen and it is be more

productive if you have a some part-time jobs during weekends because you don’t

have time to wash your own clothes in weekends because of your part-time jobs.

Second is convenience if you don’t have enough laundry space in your house so

you can’t wash all your clothes at the same time in laundry shop it is very

convenience bring your clothes in the laundry and you don’t have any problem in

space and also in the effort. And also the affordability of the price because it cost

for only 25 pesos per kilogram that’s why it is so very affordable.

In disadvantages in on the hygiene because some laundry service mix your

clothes with other customers clothes because the clothes are your personal hygiene

that’s why is very important if your clothes wash together. Quality of wash no

matter how much laundry shops promote their quality wash that they give to their

customers, cleanliness is the most important when availing a laundry business

because you are not sure if you’re belongings is separate from other peoples
clothes. And also the lost items it will really annoy you once you

experienced this, especially when the item lost is expensive because clothes is very

important in our lives because it is basic needs of us that’s why your clothes is so

very important on you so it is still your responsibility to examine your belongings

after they wash your clothes and find the right laundry service provider that is

trustworthy and good reputation because trust.

Different Types of Laundry Shop Set Up and its Benefits

According to (Denver, 2016) One stop shop set up just take your dirty

clothes to a laundry shop and they will do all the washing, drying and folding for

you that’s why when you pick up your clothes it is ready to wear, hear in the

Philippines this type of set up is the most famous. Self service set up type of

service that you use the equipment but you will do all the labor, it’s like renting

the equipment, but the laundry owners this type of laundry business is very

expensive because you need to buy an expensive equipment because you have

purchase a heavy duty equipment for the customers satisfaction since the

customer will be using the equipment hands on. And you have a place for the

customer because people will stay in the shop in a few hours.

Marketing Mix and Marketing Strategy

Marketing mix is a strategy before launching any new product or service;

consist of those four variables which help in smoothing the strategic decision

necessary for an organization and where the product will be sold. Marketing

Strategy providing a profitable product or service to a customer while taking into

account that same customer is being courted by the competition, to survive a

strong competition in the market because they have different and better marketing

strategies in every business so that’s why we need an attention to the competitors

in terms of and quality of the product or services.

(https://smallbusiness.chron.com)

Threats and Opportunities in the Laundry Industry

According to (James Humarang, 2014) the threats of laundry industry is

about environmental protection, because some of the environmental groups

criticize the use of detergents with non-biodegradable because harsh chemicals

can pollute the air, water and soil because now we have an law on protecting on

our environment they have responsible on their own trash or on the chemicals that

we use on the laundry service, chemicals like in the detergent that we use. The

opportunities of laundry industry is because of the continuously rising of tourism

industry in the Philippines, the demand in the hotels are so many that’s why some

hotels have an increase demand for laundry services. in laundry business is about

environmental protection, because some of the environmental groups criticize the

use of detergents with non-biodegradable because harsh chemicals can pollute the

air, water and soil.

Environmental Impact of Laundry

According to (Christine Dimmick. n/d) ninety percent of the total energy

used by a typical washing machine is to heat the water, only 10 percent is used to

power the motor, 49% of the laundry is using warm water, 37% is cold water and
14% is hot water. In using a cold it less the faded of the dark –colored clothes and

helps clothes last longer because the water is cold.

Laundry Business Strategies

According to (Wendel Clark, 2017) low-cost laundry service focuses on

the cheapest option to the people who want to have their laundry done, because

they have no additional charges to the customers and it is remain low that’s why

the customers will come again and also they give them incentives to choose the

service over the a more expensive one because of their cheapest price that afford

by the normal people.

Coin Operated Laundry Shop

According to (Admin, 2017) Different technologies advancements have

been made all over the world the demand for it is faster and more convenient. In

the Philippines, different technology advancements in trend. Coin operated is

trending in the Philippines now such as massage, internet browsing and others are

offered through coin operated and now the latest coin operated laundry shop,

unlike the traditional laundry it is more convenient to the customer because some

of the coin operated laundry shop provides the detergent so there is no need to

provide the customers their own detergent. The impact for the Filipinos of coin

operated laundry shop is simply because some of its are very busy in the works

that’s why they don’t have time to wash their clothes and wait in the normal

laundry shop for about an hour. Consumers will be more secure when it comes to

their clothes because the customers will have to do the one who put theirs clothes
 in the machine and the one who monitor the washing process and make their

clothes clean.

DISCOLOURATION: Experiencing discolouration is sometimes a result of the washing

machine not being set up properly. It is advisable to read the manual in order to
understand the specs of the machine to avoid surprises. Another factor is the wrong
choice of washing detergent or not washing your clothes with the required amount of
detergent. To avoid white turning grey or yellowish, you should soak your whites
immediately once you take them out especially if you happen to notice any discolouration
on areas such as the armpit, or neck. Wash if possible. That way your white stays whiter.
DETERGENT RESIDUE ON CLOTHES: Overloading your washing machine is one of
the most common factors to this problem because it restricts the water from circulating
well enough on your clothes. It’s advisable to re-wash and rinse your clothes before
drying if you notice any form of detergent on your clothing. Don’t just over-look
detergent residue on clothes because it can result in a skin reaction. But if you’re not
overloading your machine yet experiencing such problems, that might be an indicator of
some malfunction in your washing machine. Hence you should have it checked and fixed.

WRINKLED CLOTHES: Ensure the washing machine is set to the appropriate cycle
otherwise it can generate excessive heat and water hence resulting in wrinkles on
clothing. Often times, it is almost impossible to avoid this problem but there are a couple
of less time-consuming yet efficient ways to avoid such inconveniences especially with
fabrics such as polyester, nylon, wool etc. Sorting is one of the most efficient ways to
avoid this problem especially when you take out your clothes from the dryer. Avoid
piling your clothes. Rather put them away. That way it’ll save you ironing time.

GREASE STAINED: Some stains can be really stubborn and don’t come off easily. In
order to avoid putting your machine through a long cycle as well as putting pressure on
the other items, it’s best you pre-treat the stain or apply a detergent solution suitable for
the type of stain, directly on the stained area before washing your clothes.

SHRINKAGE: Heat and agitation are the most common reasons for shrinkage. Your
laundry method and the type of fabric can result in clothing shrinkage. To avoid this
problem, hand-wash, hang, or air dry your clothes that have the possibility of shrinking.
A bonus would be reading the labels when purchasing or before washing.

PILLING AND SHEDDING: Some fabrics do have a natural tendency to shed and pill
especially synthetic texture fabrics. In order to avoid or minimize this problem, it is best
to regulate the washing machine cycle to gentle wash and avoid using extremely hot
water, or better still avoid using the washing machine altogether and wash by hand as it’s
safer and mostly gentler that way. Moreover, turning your fabric inside out before
washing will help eliminate excess pilling.
When drying, you should either air-dry on a line or lay flat on a surface instead of using
the machine dryer, especially with knitwear.

STANDARD SERVICES Clothes (wash, dry,

fold)>3kg......₱31/kg
 Clothes (wash, dry, Linen (wash, dry,

press)>3kg......₱62/kg fold)......₱55/kg

Clothes (hand wash, dry, Linen (wash, dry,

fold)......₱72/kg press)......₱110/kg

Clothes (hand wash, dry, Curtains (wash, dry,

press)......₱94/kg fold)......₱55/kg

Clothes (iron Table Cloth (wash, dry,

only)......₱62/kg fold)......₱55/kg

Denim/Thick Jacket Seat Cover (wash, dry,

(wash, dry, fold)......₱40/kg fold)......₱55/kg

Denim/Thick Jacket Blanket (wash, dry,

(wash, dry, press)......₱80/kg fold)......₱70/kg

Denim/Thick Jacket (iron Comforter (wash, dry,

only)......₱80/kg fold)......₱70/kg

STANDARD SERVICES PREMIUM SERVICES

Towels (wash, dry, Barong Tagalog –

fold)......₱55/kg Ordinary (Small)......₱135

Towels (wash, dry, Barong Tagalog –

press)......₱110/kg Ordinary (Big)......₱160

Barong Tagalog – Piña Jacket – Regular

(Small)......₱150 (Big)......₱360

Barong Tagalog – Piña Jacket – Leather......₱315

(Big) ......₱180
PREMIUM SERVICES

Necktie......₱35
Suit – 2 pcs. – Jacket &

Polo – Short Pants (Small)......₱225

Sleeve......₱60
Suit – 2 pcs. - Jacket &

Polo – Long Pants (Big)......₱270

Sleeve......₱90
Blouse – Short

Pants/Trousers......₱90 Sleeve......₱60

Coat – Small......₱135 Blouse – Long

Sleeve......₱90
Coat – Big......₱180

Skirt – Small......₱60
Jacket – Simple

(Small)......₱135 Skirt – Long......₱90

Jacket – Simple Dress – Simple

(Big)......₱180 (Short)......₱135

Jacket – Regular Dress – Simple

(Small)......₱270 (Long)......₱180
 Dress – with Sequins

(Short)......₱180

Dress – with Sequins

(Long)......₱225

Gown – Kids......₱180

Gown – above the

knee......₱315

Gown – Simple

(Long)......₱720

Gown – Layered

(Long)......₱900

Gown – with

trail......₱1350
 METHODOLOGY

This chapter presents the methodology used in the study, including the

research design,participantsof the study,sources of data, sampling techniques, data

gathering procedures and statistical treatment.

Research Design

The descriptive design was used for the effectiveness of promotional

strategies implemented by laundry shop in Kawit Cavite. Hence, the purpose of

this study is to evaluate the promotional strategies of laundry shop by measuring

the effectiveness of promotional strategies they implement to their business. The

owners and the clients of the business are the prospect participants of the study.

Hypothesis

As perceived by the participants,

Participants of the Study

The participants in this study are the owners and clients of selected

laundry shop in Kawit Cavite. This is the areas that have a large number of

registered laundry shop according to the Municipality of Kawit.

Sampling Techniques

Registered laundry shop will be the primary data for the study. Sample

size will be determined using Slovin’s formula. Applying this method in selected

laundry shop in Kawit Cavite. The number samples for each area was based on
the number of registered laundry shop in Kawit Cavite. A total of 10 selected

laundry shop will serve as participants of the study. The Slovin’s formula is:

N
n=
1+Ne2

Where is:

n= number of possible participants

N= total number of participants

e= margin of error

To determine the possible participants, the researcher used 10 as total number of

participants which was taken from the listed provided by the selected laundry

shop in Kawit Cavite. Slovin’s formula was used to determine the participants

with a 5% margin of error.

Given:

N = 10;

e = 5% or 0.05

Solution:

n = N/(1+Ne^2)

n = 10/(1+10*0.05^2)

n = 10/(1+10*0.0025)

n = 9.7560 or 10 sample
Data to be gathered

The researchers will be using primary and secondary data to gather information

needed in the study.

Primary data will be gathered using interview to the owners of selected laundry

shop in Kawit Cavite to determine their business profile, promotional strategies.

Secondary data will be collected from the requested list in Municipality of Kawit

for the list of registered laundry.

In order for the researchers to obtain the necessary primary data the researchers

will utilize a prepared interview questionnaire which will be adopted for different studies

related to promotional strategy. The interview questionnaire will be divided into five

parts. Part I would aim to gather the information on the profile of the manager or owner

of the participants. Part II to gather information on business profile. Part III is to identify

the problem that encountered in business operation. Part IV to gather information about

marketing mix.

Statistical Treatment of data

The following statistical tools were used to answer the questions.

a. Frequency. The actual response to a specific item or question where the

respondents ticks their choice. It presents the business profile of the selected

laundry shop in Kawit Cavite.

 b. Percentage. This was used as descriptive statistics or something that describes a

part of the whole. It presents the business profile of the laundry shop in selected

laundry shop in Kawit Cavite.

Formula:

f
%= x100
N
Where:

% = percentage

f = frequency or number of participants

N = population of sample

c. Mean or Average. This was used to know the effectiveness of promotional

strategies of selected laundry shop in Kawit Cavite.

∑𝑋ί
Formula: X= 𝑛