CITI Bank

Introduction:

Citibank is the consumer division of financial services multinational Citigroup. Citibank was
founded in 1812 as the City Bank of New York, and later became First National City Bank of
New York. Citibank provides credit cards, mortgages, personal loans, commercial loans, and
lines of credit. Citi India is the only foreign bank in India with a full service onshore platform in
the country. Its India headquarters is at Bandra Kurla Complex, Mumbai, Maharashtra. It is a
subsidiary of Citigroup, a multinational financial services corporation headquartered in New
York City, United States. Citi India comprises investment banking, advisory and transaction
services, capital markets, risk management solutions, retail banking, and cards. Established in
1902 in Calcutta (Kolkata), Citi India has a long history. Currently, Citigroup, the owner of Citi
India, is one of the largest foreign direct investors in financial services in the country. Citi
introduced early innovations to India such as the ATM, credit card, 24-hour phone banking,
internet banking, and instant SMS alerts.

Citi India is backed by a network spanning 98 markets across the world. The bank serves close to
2.5 million customers ranging from corporate houses, multinationals operating in India, SMEs,
self-employed entrepreneurs, households, and individuals

Identification of needs of stakeholders

Stakeholder term referred to any individual, group of persons or company who may actively
involve in project or whose interests may be positively or negatively affected with result of the
project or activity performed by a project. Stakeholders may have varying level of responsibility
and authority over a project these responsibilities or authorities may change during life cycle of
project and ends up in closing project.

Different stakeholders may have different level of influence or involvement during project life
cycle ranges from occasional to frequent, stakeholders may have different expectation from
project which may cause sometime conflict between stakeholders, these conflicts should resolved
in favour of client or customers.
Stakeholder can be classify in two broader categories

Primary stakeholders

 Primary stakeholders are the people or groups that stand to be directly affected, either
positively or negatively, by an effort or the actions of an agency, institution, or
organization. In some cases, there are primary stakeholders on both sides of the equation, a
regulation that benefits one group may have a negative effect on another. A rent control
policy, for example, benefits tenants, but may hurt landlords.

Secondary stakeholders

 Secondary stakeholders are people or groups that are indirectly affected, either positively or
negatively, by an effort or the actions of an agency, institution, or organization. A program
to reduce domestic violence, for instance, could have a positive effect on emergency room
personnel by reducing the number of cases they see. It might require more training for police
 to help them handle domestic violence calls in a different way. Both of these groups would
be secondary stakeholders.

Key stakeholders

 Key stakeholders, who might belong to either or neither of the first two groups, are those
who can have a positive or negative effect on an effort, or who are important within or to an
organization, agency, or institution engaged in an effort. The director of an organization
might be an obvious key stakeholder, but so might the line staff those who work directly with
participants who carry out the work of the effort. If they don’t believe in what they’re doing
or don’t do it well, it might as well not have begun. Other examples of key stakeholders
might be funders, elected or appointed government officials, heads of businesses, or clergy
and other community figures who wield a significant amount of influence.

Role of stakeholders
 The diverse group of stakeholders includes investors, employees, customers, vendors,
suppliers, communities, regulators and non-governmental organizations (NGOs). Citi Hong
Kong periodically engages the key stakeholders to better understand their key concerns. They
conduct stakeholder engagement exercise to better understand how stakeholders feel about
the response to governance, environmental and social issues.

 The Bank will form a CSR Committee shall consist of the CCO, CFO, CHRO, CBM, Head
of Corporate Banking, PAO and Head of Citizenship An internal or external advisor may be
appointed by the Committee to advise the Committee on CSR matters The composition of the
Committee shall be disclosed by the LOMC (Local Operations Management Committee) in
the annual accounts in accordance with the format provided in the Rules.

 The Committee shall be responsible for:

Recommending to the LOMC, CSR projects/programs to be undertaken by the Company
Recommending to the LOMC, expenditure to be incurred for each CSR project/program
Recommending modifications/changes to the Policy, as necessary, to the LOMC
Implement and monitor CSR activities and provide timely updates to the LOMC
Implementation
The Board may decide to undertake carry out its CSR activities in India approved by the
Committee through a registered trust or registered society or implementation through other
partners such as third party NGOs with track record of 3 years or section 8 company established
by the Company or its subsidiary or associate company; The Company may also collaborate with
other companies for undertaking projects or programs or CSR activities in such a manner that the
CSR Committees of respective companies are in a position to report separately on such projects
or programs in accordance with the Act and the Rules. The Company will ensure that surplus
arising out of CSR projects or programs or activities shall not be treated as profits from business
operations and will be ploughed back in the respective projects or programs or activities

Monitoring and Reporting

 The Committee shall monitor and review the progress of activities undertaken completed.
 The Board will on a quarterly basis review the implementation of the Policy and CSR
Activities.
 The committee shall monitor effectiveness of various programs undertaken and involve
external and/or internal subject matter experts if it so deems fit.
 The Board report shall consist of a section on CSR as per the format prescribed under the
Rules.
 The Board may engage auditors/third parties to assess the CSR spends undertaken by the
Company to ensure compliance with the Act, Rules and this Policy, adequacy of controls and
monitoring and reporting framework
 The company may undertake CSR activities collaboratively with other Citi India affiliates
and be guided by Citi’s internal policies.
STAKEHOLDER
HOW WE ENGAGE
GROUP
 Communications via our
company intranet, email,
mail and in-person meetings
 Voice of the Employee
Survey
Employees  Trainings (in person and
online)
 Participation in Employee
Networks, volunteer
councils and Green Teams
 Performance reviews
 Meetings with key clients
 Social media, including
Customer Service Twitter
Clients & handles (@AskCiti)
Customers  Customer satisfaction
surveys
 Cooperative participation in
sustainability organizations
EXAMPLES
 88% of employees participated in our
annual Voice of the Employee
Survey, and overall satisfaction levels
remained steady at 76%
 More than 90,000 employees and
friends participated in 1,400+ events
across 91 countries and territories and
500+ cities for Global Community
Day
 15,000 employees participated in 140
Employee Networks, and 1,100
participated in 17 Green Teams
globally
 Citi FinTech engaged approximately
2,500 clients in testing and providing
feedback on mobile app
enhancements
 Citi’s CEO held an average of 39
client meetings per month in cities
around the world
 Used customer surveys to assess
utility of newly introduced
personalized videos outlining value
proposition and benefits for U.S.
credit card customers
  Member of the Green Bond
Principles, including its Social Bond
Working Group, and worked on the
 In-person meetings, release of the Guidance for Issuers of
conference calls Social Bonds document
Other Financial  Engagement through  Member of the UN Environment
Institutions industry groups, Program’s Finance Initiative (UNEP
roundtables, workshops and FI) and partner with other members
events on Banking Committee projects. In
2016, jointly piloted UNEP FI’s
Drought Stress Test tool with the
National Capital Finance Alliance.

 Served on the board of the UN Global

Compact U.S. Network
 Continued to serve as a founding
 Person meetings, conference
member of the Asset Building Policy
calls, email, social media,
Community Network, a coalition of the leading
events
Leaders and civil rights and advocacy
 Citizenship, Community
Nongovernmental organizations in the U.S. committed
Development and Citi
Organizations to coordinating savings, asset building
Foundation websites
(NGOs) In policy and advocacy at a national
 Collaboration with NGOs on
level
issues relevant to their
 Engaged community leaders and
organizations and our
NGOs at Citi Foundation events,
business
including our Pathways to Progress,
City Accelerator and Sustainable
Cities Initiative gatherings

person meetings, calls,
Suppliers
conferences and workshops
Corporate Responsibility
Questionnaire (CRQ)
 Person meetings, conference
calls, events
 Investor Relations website
Investors and email
 Annual Report, Proxy
Statement, U.S. Securities
and Exchange Commission
filings
Interact with elected officials,
Government and policymakers and regulators
Regulators through in person meetings,
conference calls, lobbying
activities, industry associations,
public policy forums, press
 Successfully rolled out the CRQ in
additional countries across all our
operational regions, bringing the total
to nearly 100 countries
 Hosted several supplier summits,
during which we offered training on
the CRQ to both new and established
suppliers
 Members of the Board, senior
management and the Legal
department engaged with investors on
a range of topics, including
compensation and governance
 Met with socially responsible
investors to discuss corporate
governance, data privacy, ethics and
conduct, climate change and
environmental and social risks
 Citi senior executives presented at a
number of industry conferences for
investors and peers
 Participated on the Consumer
Financial Protection Bureau’s
Advisory Board
 Participated on the Economic
Inclusion Committee of the U.S.
 conferences, conferences and Federal Deposit Insurance
convening’s Corporation (FDIC)
Government and  Hosted forums with mayors around
Regulators  Senior Citi executives serve the world to discuss development,
on government councils and inclusion and climate change issues
committees  Citi’s CEO participated in 89
meetings with regulators, central
bankers and government officials
from the U.S. and other countries
 Board members and senior
management engaged regularly with
international, federal, state and local
government and regulators
Government and Regulators Interact
with elected officials, policymakers
and regulators through in

CSR Initiatives of CITI India

The Corporate Citizenship function is the umbrella entity for all Corporate Social Responsibility
activities undertaken by means of Citi India. Their philosophy of Social Responsibility is
primarily based on the key pillars of Grants made through Citi Foundation, Employee
Engagement with Communities, and Local Charitable Contributions and Sponsorships.

Citi is devoted to promoting inclusive boom via monetary empowerment and through Citi
Foundation, the worldwide philanthropic arm of Citigroup, we guide applications that permit the
bad to get admission to the formal monetary quarter, improve manufacturing capabilities,
establish sustainable corporations and manage their budget higher. In 2012 Citi India partnered
with eleven NGOs and committed presents totalling more than INR 98 million toward Financial
Capability and Asset Building, Youth Education and Livelihoods, Enterprise Development and
Microfinance.
In 2012, over 5,500 personnel in India, at the side of their buddies and families, participated
inside the Citi Global Community Day We partnered with Concern India Foundation and over 50
NGOs throughout Mumbai, Delhi and Chennai, to host big Community Carnival Fundraiser
activities. To inspire worker engagement, Citi additionally extends sabbatical assist to 2
employees each year who are selected for the Teach for India fellowship application. The year
2012 noticed a hundred thirty five personnel sign in for the fellowship.

The CSR activities are as follows:

Employability Education for India’s Youth program

The underprivileged, rural and semi-city adolescents face an entire set of various demanding
situations while in search of employment. With access to fewer assets than their urban
counterparts, these younger women and men rely notably on their schools and universities to
equip them for a task. In 2011, Citi Foundation changed into one of the first to offer a furnish to
Medha - an agency that helps present university and excessive college students with
employability training, management improvement, and profession offerings. Medha's vision is to
improve the employment results for over one million students a year throughout India. The
provide ambitions to accelerate its ‘Employability Education for India's Youth’ program. The
goal of the pilot program in 2011 was to teach over 300 students in the age institution of 18-25
from to a few faculties in Eastern Uttar Pradesh and Bihar and leverage the understanding IP
created all through this system for next students.

Sustainable Livelihoods for Rural Producers Program

The grandeur of the potent Himalayas is engaging however for the ones residing inside the far
flung hill villages of Uttarakhand, earning a residing is very difficult since agriculture is
exertions intensive and offers meager returns. As male members of the circle of relatives migrate
to cities to supplement the family earnings, it is the rural women who shape the spine of the
mountain economic system. Women are consequently an increasing number of seeking change
profits producing options that aren't labor in depth and generate higher returns. To beautify the
financial improvement of this terrain, Citi has joined palms with Appropriate Technology India
(AT India), a non-governmental corporation that works with mountain groups in Uttarakhand,
offering them modern options to subsistence agriculture. The focus is on sericulture, cultivation
of certified organic spices, beekeeping and honey manufacturing. Each of these activities has
been selected retaining in thoughts the existing talents of the community and their balance with
the vital mountain atmosphere. This Citi funded program helps the livelihood of rural producers,
in most cases women. It empowers girls marketers engaged within the production of silk, honey
and organic spices with the aid of presenting in depth capacity constructing, microfinance and
marketplace linkages. This application augments their household income and investment ability
to make their micro businesses sustainable.

Desert Pastoral Program

India has a rich history and a complicated tapestry of conventional handicrafts, however
unfortunately artisans and craftsmen continue to be undervalued and continue to tether getting
ready to collapse living a existence of destitution and indignity. With a goal to resurrect those
historical past abilities, Citi Foundation supported ‘Desert Pastoral’, employer improvement
software to empower the artisans of West Rajasthan's barren region vicinity. Implemented
through Access Development Services, an organization that offers specialized technical assist in
microfinance and livelihoods. A Stitch in time Desert Pastoral Program Access Development
Services in order that I can spin even extra silk yarn. I am glad now and want AT India to offer
me extra cocoons Narmada Devi Spinner, Mansoona Village, Ukhimath, Rudraprayag 16
promotion, this application focuses on empowering rural artisans to broaden their merchandise,
streamline their production procedures and establish sustainable market linkages. The program
works with artisans in Appliqué and Khadi (hand spun and hand woven cloth) clusters. The
Foundation's provide will be used to educate artisans, assist them enhance their capabilities and
provide design assist to orient their merchandise for high-fee markets. The application goals at
breaking new ground for those traditional merchandise via a series of nicely strung interventions
in an effort to consciousness at the manufacturers, the tactics and the products and construct their
capability to better apprehend and negotiate with markets. The quit objective of this system is to
help the artisans increase their income via 50%.

Green for the Green - Investor Forum 2011

The Citi Foundation has always advocated those who encourage sustainable boom. With an aim
to empower environmental entrepreneurs in rising markets to increase marketplace-primarily
based solutions that protect the earth's environment and its capacity to provide for cutting-edge
and future generations, the Citi Foundation has prolonged help to the World Resources Institute
(WRI) for their New Ventures India application, a commercial enterprise accelerator that gives
control schooling, enterprise advisory services, professional mentoring and get right of entry to
capital and markets to small environmentally-friendly groups.

Crafting an equitable future

In 2011, we supported Sarba Shanti Ayog (SSA), a Kolkata-primarily based corporation that
creates prosperity by empowering and presenting livelihood opportunities for craft businesses
and marginalized groups dwelling in India and promotes truthful change as a manner of life’s
works with nearly a hundred groups of disadvantaged women, marginalized producers and
artisans from rural and semi-city wallet of West Bengal, Orissa, Bihar and North-East,
facilitating sustained financial sports in handicrafts, textiles, jute, leather, natural fibers, metal,
meals merchandise and herbal formulations. About 70% of the producers that SSA works with
are ladies. The 2011, Citi Foundation furnish to SSA changed into applied to scale-up its
program ‘Rural Agro Services Association’ (RASA). RASA promotes livelihoods amongst
distressed & marginalized males and females. The RASA unit, set up inside the early 90s,
manufactures connoisseur spices, combined tea & natural body care merchandise. The Citi
supported software pursuits to scale up those sports to offer profits generation to more ladies and
men manufacturers in West Bengal. The grant supports new packaging, promotional collateral &
events, pilot manufacturing, infrastructure & skill up gradation, regarding experts & experts,
sourcing, strengthening sales, identifying distribution channels and thereby resulting in
accelerated product visibility, multiplied enterprise volumes and greater employment for added
manufacturers. In October 2011, RASA released its new and remodeled variety. Noted
celebrities inaugurated the goods at a grand launch event within the presence of purchasers and
media. The RASA product range is promoted via exchange channels, exhibitions, fairs and
demonstrations at special venues. These tasks are part of the national advertising plan for both
RASA and SSA. On the anvil are plans to target style & splendor magazines, and social
networking sites to spread the phrase.

Enabling Micro Savings

Cashpor Micro Credit is a poverty-focused, not-for-profit company that provides microfinance

exclusively to women who live below the poverty line in eastern Uttar Pradesh and Bihar.
Child Welfare

Children are the future of the nation. In India, about 50% of kids do not have access to schooling
and extra than 50% are malnourished. At Citi, we hold to assist, in our small way, the
organizations that are working to exchange these facts. In 2011, Citi contributed INR 132,634 to
Akshaya Patra, which runs the arena's biggest NGO midday meal program for underprivileged
college kids. The meal is an incentive for the children to maintain their schooling and allows
reduce dropout fees.

Better Access To Safe Drinking Water

Jaldhaara Foundation in collaboration with Citi India, has set out to provide access to safe and
clean drinking water by way of setting up 10 water purification units across 10 slum areas in
Bengaluru with portable drinking water at affordable prices. The program aims to create a
transformational behavioral change in these communities by focusing on women and children to
communicate the connection between the consumption of safe water and hygiene practices with
health outcomes.

Janaagraha Center for Citizenship and Democracy

Citi India partnered with Janaagraha Center for Citizenship and Democracy to support the
Swachhata mobile and web applications built by Janaagraha’s Ichangemycity. Com. This was in
accordance with the MOU signed with the Ministry of Urban Development under the Swachh
Bharat Mission. I Change My City provides complete backend support to these applications
which includes collecting data from citizens, processing that data, connecting with the concerned
officials and updating the status of the complaint redressed. For people like Murtaza, this is an
opportunity to become a part of the Swachh Bharat (Clean India) Mission for a better tomorrow.

St. Jude India Childcare Centres

St. Jude India Child Care Centres provides free accommodation and holistic care for rural
children suffering from cancer, who travel to the cities for medical treatment. Citi India’s
engagement has enhanced the facilities at St. Jude’s Cotton Green Campus. By bridging the gap
between medical treatment and proper rehabilitation and care, the Citi and St. Jude India
Childcare Centres is giving children and their families a fighting chance against cancer. Citi has
also partnered with St. Jude to nurture their ‘Third Circle’ activities that encompass recreation,
counselling and vocational skill training for families across the 18 centres in India. Citi has also
partnered with St. Jude to nurture their ‘Third Circle’ activities that encompass recreation,
counselling and vocational skill training for families across the 18 centres in India.

ADAPT

Adapt (formerly The Spastics Society of India) is an NGO which provides various support
services to differently abled individuals. The proposed project with ADAPT, involves partially
supporting a holistic Inclusive education program. ADAPT will ensure that all disabled and
socially disadvantaged children and youth enrolled in the ADAPT centres at Mumbai and
children included in mainstream schools in their vicinities by ADAPT are provided with quality
school education, treatment services and need based continuum of support, in an enabling
environment so that they can realize their fullest potential.

Suggested CSR Activities

Women Empowerment and Care for Senior Citizens

Women and senior citizens are one of the most marginalized and least empowered sections of
our society. The fight for equal right for women is far from won as there is still sever
discrimination and acts of violence against them in rural as well as urban parts of India. CITI
bank should employ a considerable amount of women in their offices as well as on the board of
directors. It can also open up certain institutions where women could be given training on
various skills such as stitching, handicrafts etc so that they are financially empowered.

Senior Citizens are integral parts of our population who are neglected across areas of policy and
at times do not receive the amenities they are entitled to. These sections of our population need
to be served with dignity and care so as to empower them to create an equal society. CITI bank
as part of their CSR activity can provide less interest loans to senior citizens and also can
establish old age homes in few areas as per their financial budget.
Healthcare and Sanitation

Ensuring healthy lives and promoting well-being for all at all ages is one of the primary
sustainable development goals. Poor sanitation conditions and lack of availability of primary
healthcare facilities have increased vulnerability of rural population to high mortality rates,
susceptibility to diseases, increased school dropout rates among students, especially adolescent
girls and affects other areas of their lives. Making basic healthcare and sanitation conditions
available should thus be an area of key importance for CITI bank.

Skills & Livelihood Development

In the area of livelihood options and skills, there is a disconnect between the market needs and
human resources available. Improving these conditions is necessary to be able to harness human
resources of our nation to the best of its capabilities and capacity. The country’s strength in the
coming years lies in its man-power.

Sustainability & Environment

For development to be stable and inclusive, it is important to consider it within the scope of
environmental resources available. Environment and sustainability are the driving forces of good
business practices. Staying connected with environmental impact of businesses is a step towards
creating a sustainable future.

Poverty Alleviation

Contribute to poverty alleviation and to reduce inequalities faced by socially and economically
backward sections of the society through an integrated approach of interventions in the space of
sustainable livelihood generation and support, women empowerment, financial literacy, access to
formal banking channels, health, sanitation and hygiene. Creation of sustainable livelihoods that
contribute to poverty alleviation and integrated development while promoting women
empowerment by providing skills and livelihood assets which contribute to improvement in the
socio-economic status.
Entrepreneurial culture

Promote entrepreneurial culture through skills and capacity development programs aimed to
support MSME sector growth, fostering innovation by engaging with start-ups, students and
technological incubators in academic institutions.

Welfare Programs

Support welfare programs for armed forces veterans, war widows and their dependent children.
Support victims of natural calamities and other disasters through relief and rehabilitation
programs.

Financial literacy and inclusion

Promote Financial Literacy and Inclusion to reduce inequalities faced by socially and
economically backward sections of the society, undertake financial literacy initiatives that
provide access to formal banking channels and products while facilitating access to Government
benefit schemes and social security schemes through banking channels.

Recreational Facilities

Organisations owe to the society by virtue of being a part of it. Thus CITI bank could provide
some recreational facilities such as amusement parks for children and jogger’s park for adults.
They can also host certain programs for their own employees and their families for recreational
purposes such as celebrating festivals together, giving away gifts etc.

Community infrastructure development projects:

Minor constructions and renovations such as bus stands (waiting sheds), public parks, schools
and anganwadis, public toilets, water connections and public taps, public library, Construction of
foot over bridges, reconstruction / renovation of existing damaged infrastructure etc.
Comparison of existing CSR practices with proposed CSR practices

Existing CSR practices:

1. Employability education for India’s youth program, Sustainable livelihoods for rural
producers program, Desert Pastoral program
2. Green for the green
3. Crafting an equitable future and Enabling micro savings
4. Better access to safe drinking water
5. Janaagraha center for citizenship and democracy
6. Child welfare , St. Jude India childcare centres and ADAPT

Proposed CSR practices:

1. Skills & Livelihood Development

2. Sustainability & Environment
3. Women Empowerment and Care for Senior Citizens
4. Healthcare and Sanitation
5. Poverty Alleviation
6. Entrepreneurial culture
7. Welfare Programs
8. Financial literacy and inclusion
9. Recreational Facilities
10. Community infrastructure development projects

Skills & Livelihood Development V/s Employability education for India’s youth program,
Sustainable livelihoods for rural producers program, Desert Pastoral program

The programs of CITI bank like India’s youth program, rural producer program and Desert
Pastrol program are mainly focusing on the youth also it is encouraging only their traditional
works and providing skills at their places. The proposed Skills and Livelihood Development
program informs that there is disconnect between the market needs and human resources
available. Hence we are suggesting that, improving these conditions is necessary to be able to
harness human resources of our nation to the best of its capabilities and capacity. Updating the
skills and providing good tools to work with and providing better simulated environment to feel
the real work and give more realistic way of trainings.

Sustainability & Environment V/s Green for the green

The CITI bank CSR practice Green for the Green aims to empower environmental entrepreneurs
in rising markets to increase marketplace-primarily based solutions that protect the earth's
environment the suggested and the proposed CSR practice is similar to the one which is most
important for any organization to abide with. The proposed CSR also suggesting that, it is
important to consider it within the scope of environmental resources available. Environment and
sustainability are the driving forces of good business practices. Staying connected with
environmental impact of businesses is a step towards creating a sustainable future.

Women Empowerment and Care for Senior Citizens V/s Crafting an equitable future and
Enabling micro savings

The existing CITI bank CSR practice Crafting an equitable future and Enabling micro savings
are focusing on the traditional handicrafts and limited to the particular regions although covering
high portion of the female population the skill gap with the market needs are fulfilling as well as
providing exposure to the products manufactured by them in the rural areas by releasing the
products by celebrities and providing ads in the magazines. The proposed CSR practice, Women
Empowerment & Care for Senior Citizens suggesting that Senior Citizens are integral parts of
our population who are neglected across areas of policy and at times do not receive the amenities
they are entitled to. These sections of our population need to be served with dignity and care so
as to empower them to create an equal society. CITI bank as part of their CSR activity can
provide less interest loans to senior citizens and also can establish old age homes in few areas as
per their financial budget.

Healthcare and Sanitation V/s Better access to safe drinking water

The CSR practice of CITI bank, Better access to safe drinking water is good initiation in the
slums of Bengaluru but it is limited to particular area and the focus is on the Children and
Women. The Suggested CSR practice Healthcare and Sanitation focuses on safe drinking water
as well as the better sanitation facilities. Poor sanitation conditions and lack of availability of
primary healthcare facilities have increased vulnerability of rural population to high mortality
rates, susceptibility to diseases, increased school dropout rates among students, especially
adolescent girls and affects other areas of their lives. Making basic healthcare and sanitation
conditions available should thus be an area of key importance for CITI bank.

Janaagraha center for citizenship and democracy V/s Entrepreneurial culture and
Financial literacy and inclusion

The CSR practice of CITI bank under this program is partnering with Janaagraha Center for
Citizenship and Democracy to support the Swachhata mobile and web applications built by
Janaagraha which is an opportunity to become a part of Swachh Bharat. The suggested CSR is
also similar to the existing ones but the suggestion is to partnering with the start-ups in the
financial sector to provide the financial literacy and also to encourage the entrepreneurial culture,
undertake financial literacy initiatives that provide access to formal banking channels and
products while facilitating access to Government benefit schemes and social security schemes
through banking channels.

Child welfare, St. Jude India childcare centres and ADAPT V/s Welfare Programs,
Recreational Facilities and Community infrastructure development projects

The CITI bank is into child welfare and disabled people programs where the current program
includes providing mid-day meals and providing the hospitality in cities for the children who
travel to cities for cancer treatment from rural areas. With respect to the ADAPT program the
CITI bank will ensure that all disabled and socially disadvantaged children and youth enrolled in
the ADAPT centres at Mumbai and children included in mainstream schools in their vicinities by
ADAPT are provided with quality school education, treatment services and need based
continuum of support, in an enabling environment so that they can realize their fullest potential.

The proposed CSR practice suggests that in addition to the Children welfare the program can
also be diversified to support welfare programs for armed forces veterans, war widows and their
dependent children. Support victims of natural calamities and other disasters through relief and
rehabilitation programs, as well as providing amusement parks and recreational facilities will
help the children and the women.

References:

 http://www.csrworld.net/csr-initiatives-of-citi-india.asp
 https://www.online.citibank.co.in/portal/standalone/Corporate-
Affairs/Nov15/CSR/htm/CSR.htm?eOfferCode=INPRPJBLOG
 https://www.online.citibank.co.in/Corporate-Affairs/corporate-citizenship/citizenship-in-
india.htm
 https://www.researchgate.net/publication/235265706_CSR_Initiatives_of_Indian_Banking_I
ndustry