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First Phase:
1. Have domestic location and decide to open an office in another country
2. Sell a product and decide to outsource a piece of business functionality
3. Have global talent pool
4. Work with international distributers and joint ventures
5. Utilize an international web presence to be found globally
Second Phase:
1. Integrated cross border teams
2. Products coming from both directions - domestic and international
3. Documentation is translated and localized
4. Own significant portion of international marketshare for your product or service.
Third Phase:
1. Have a decentralized company with locations all around the world - working at
the optimum level for their market
2. Have clear global communication channels to accomodate all markets
3. Completely understanding new markets and driving sales from that perspective
not from a domestic perspective and tweaking for global market.
4. Global teams working synergistically - capitalizing on each markets strengths.
5. Company so integrated with global markets it would be almost impossible to
disentangle.
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