Juan Deltoro

Multicultural
Daisy Cendejas
Virginia Granados
Alejandra Guijarro
Enrique Esquivel
 Event Description
⊷ The event is hosted by the Atwater Chamber of
Commerce.

⊷ The purpose is to generate awareness within

local businesses and the community

⊷ The event will take place at Castle Air Museum

on May 4rth, 2019

⊷ The theme we vision for this event is a road trip

because along the way you will discover several
different businesses in Atwater as they are
labeled like landmarks, while also exploring
different multicultural traditions.
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 Souvenir Hunt Gift cards
Event souvenir
Local business
gift cards or
coupons

GRAND
H
Won the most
tickets!?

Take all of this or

go for the mystery box?

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 Older

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 ❏ Business
Exposure
SWOT ❏
❏
Variety of foods
Entertainment ❏ Farther
Analysis ❏
❏
Family friendly
Multicultural
Parking

❏ Employment ❏ Weather
❏ City ❏ Promotion
Knowledge exposure
 PEST Analysis
❏ Job
❏ Regulations opportunity
❏ Permits ❏ Business
exposure
❏ Money
spending

❏ Promotional ❏ Multicultural
strategies ❏ Community
❏ Social gathering
media

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 ★ Word of mouth
★ Radio
broadcast
Sub Shop
★ Website
★ Flyers

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 Place your screenshot
here

⊷ To get the word out we

would want to keep the
Atwater Chamber of
Commerce facebook
page active

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 Types of Promotion
Print ads/flyers Radio broadcast/
Announcement
Radio broadcasts are
to have the
announcement
interpreted in more
than one language

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 Channels of
distribution
“
● Flyers will be handed out and put up. Yard
signs will be placed in highly populated
streets.

● We´ll Associate with a local radio station

to shout out the event in between songs

● The action of sharing something shall be

distributed through multiple sources of
social media.

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 place

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 Entertainment Options
❖ Live Band performances
❖ Kid section/ Trampolines
Link
❖ Hypnosis show
❖ Bingo game
❖ Mechanical Bull
❖ Sports section
❖ Bowling
❖ Festival/ Family fun
❖ Movies
❖ Paintball/ Laser tag

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 Food Preference
➔

The Hot Spot that

is located at Castle. ➔

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 Staffing
We will get volunteers working for community
service hours form the 2 local high schools. Any
paid staff will be security because people will find
the event safe due to the security being in the
premises. We can get associates from the
chamber of commerce.

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 ➢ Chairs
➢ Porta-potties
➢ Tables
➢ Canopies
➢ Business Individually/Live performances
➢ Signs

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 Metrics
The budget is $8,000 Total: 3,493.40
⊷ Possibly more
depending on
changes

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 Multicultural

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